Michael Dolunt Email & Phone Number

New York, NY, US

+ Built and implemented a new digital taxonomy across 23 different Amazon accounts and 32 countries, achieving 85% compliance within 2 months+ Oversaw the development of data governance dashboards and tools (RFP documents, trafficking documents, validation tool, etc.), leading to an increase in compliance by 60%+ Updated the media measurement approach with.

New York, NY, US

Clients: Amazon Ring, Amazon Business+ Created stronger client relations through more frequent communications and refocusing the team to anticipate the client's needs, leading to the highest client satisfaction score (TRR) of any account, globally, during that time+ Refocused Ring's strategy to emphasize 360 executions (TV, social influencers, custom.

New York, US

Client: FX Networks

San Antonio, Texas, US

• Brands: Pabst Blue Ribbon, Lone Star, Rainer, Dragon's Milk, Jack Daniel's Country Cocktails, Stroh's
• Oversaw Shopper Marketing activities (eCommerce, in-store activation, and brand partnerships) for all brands
• Transitioned eCommerce and brand media buying/strategy from external agencies to a revamped in-house team
• Created the first quarterly programming initiative with a focus on building 360 executions across merch, in-store displays, online sweepstakes, and awareness media
• Completed competitive analysis that led to more aggressive rebates, regionalized programming, and over-hauled in-store displays
• Redesigned sales sell sheets to grow PODs nationally, regionally, and for specific retailers

New York, NY, US

• Clients: Amazon Rivet, Dave & Buster's, Consumers Energy, Tillamook Dairy, Pabst Brewing Company
• Created and oversaw training and development programs in the LA office
• Worked closely with finance and executive leadership to create and update SOWs
• Led agency dynamic creative POVs, onboarding, and creative strategies
• Built and activated media plans with an emphasis on B2B and B2C initiatives
• Refocused team efforts from being media consultants into marketing consultants by providing guidance on organic social programs, shopper marketing efforts, etc.

New York, NY, US

• Clients: Amazon, Dave & Buster's, Fox, GameStop, Los Angeles Rams, Pabst Brewing Company
• Refined data strategies to create consistency across channels and focus on geo-location/1st party audiences (DMP, CRM, and POS)
• Increased revenue of Dave & Buster's locations running digital by 7% ($1.7MM incremental return)
• Revamped Transamerica's B2B strategy to focus on targeting financial professionals at industry conferences utilizing print, programmatic digital, and programmatic OOH
• Increased efficiency of FOX digital campaigns by 15% utilizing their DMP to understand the overlap of shows watched on-site leading to a refined creative strategy
• Initiated Dave & Buster's first audience segmentation analysis utilizing credit card data via POS integration

New York, NY, US

• Clients: Belkin, Dave & Buster's, Fox, Linksys, Los Angeles Rams, Transamerica, Wemo
• Worked across multiple mediums: Addressable/Programmatic Linear TV, Audio (Digital/Terrestrial), Programmatic (Digital/OOH), Print, Search, Social and Traditional Linear TV

New York, US

• Clients: Mitsubishi Motors (PHD USA), The CW Network (OMD), Hawaii Tourism (OMD), Hilton Hotels (OMD)
• Produced more engaging ads by refocusing ad serving technology solutions to include Video DCO which utilized geo-location and weather data resulting in exceeding partner engagement benchmarks by 3x
• Created partnerships with technology vendors (DoubleVerify, IAS, Nielsen) to create a defined list of KPIs for partners
• Refocused digital video strategy to place an emphasis on frequency and creative recency
• Oversaw experiential partnerships such as iHeart Radio Music Festival, Jingle Ball
• Worked across multiple mediums: Addressable/Programmatic TV, Audio (spot radio, podcast, streaming, etc.), Digital, Traditional TV (spot, national), OOH and Print

New York, US

• Client: Mitsubishi Motors (PHD USA)
• Managed trafficking processes and implemented dynamic creative based on decision trees/site actions
• Worked closely with Programmatic team on refocusing programmatic strategy to utilize data from endemic partners (Cars.com, Edmunds, etc.) to create a more efficient retargeting pool
• Constantly optimized media plans through re-projections, reallocations and make-goods to best meet goals and objectives
• Built competitive analyses which examined competitors overarching brand strategy from a Digital, Advanced and Linear TV perspective
• Utilized syndicated research to analyze demographic data and consumer profiles to identify target audiences for specific media types, lifestyles, and psychographics

Detroit, MI, US

• Reviewed and approved creative work for the Chicago and Milwaukee market
• Prepared market sales documents and media reports for bi-weekly War Room meetingsClient: Ford Tier 2 (Chicago and Milwaukee DMAs)

• Co-founder of first student run marketing consulting group at Xavier University
• Directed consulting teams, comprised of 30 consultants and 10 graphic designers, which consulted for companies in the surrounding area as well as clubs on campus
• Personally trained members in account management, brand strategy and client acquisition
• Moderated focus groups and built surveys for various clients

• Built and coordinated new social media strategy to improve perceptions and humanize the police department leading to increased Facebook likes by 10,000+, Instagram by 400+, Twitter by 800+
• Produced “Sunday’s Best” and “Our Bright Future” video campaign segments which consisted of interviewing community leaders such as Mayor Dave Bing and Detroit Pistons Announcer John Mason
• Facilitated corporate partnerships and marketing campaigns with Detroit businesses and professional sports teams

• Assisted Dialog Direct increase recruitment efforts by being liaison to various news channel outlets and held social media strategy seminars for Dialog Direct recruiters leading to 200+ attendance at each career fair.
• Created marketing plan to increase awareness of UFCW 876 membership survey which resulted in 200+ participants.
• Oversaw website and logo creation for HR Alliance, formerly Michigan Payroll Services.

Rolling Meadows, IL, US

• Went to client meetings with account directors to learn to service large scale companies such as Illitch Holding Company in benefit consulting
• Created promotional marketing campaign to reach out to prospective hospitality clients
• Participated in national sales competition with 140+ interns
• Gave weekly presentation for further development of public speaking skills

New York, NY, US

• Database implementation and administration, telemarketing, client services coordinatorand sales lead generation

Livonia, Michigan, US

• Updated company pitch presentation used by the sales team in attaining new clients to more effectively communicate the range of services offered and speak to unique business challenges
• Assisted in the upkeep of promotional marketing efforts for Audi USA
• Participated in weekly meetings to learn new creative solutions to clients' marketing challenges
• Went to promotional marketing supplier events to learn about the different promotional products available and find solutions to meet the needs of client's

Washington, D.C., US

• Enhanced negotiation abilities through meetings between store managers and union representatives
• Assisted in the creation of member communication packets using a mix of Adobe creative tools (Photoshop, InDesign)
• Photographed and interviewed members for social media and union newsletters
• Resolved conflicts a member may have encountered while on the job

Cincinnati, Ohio, US

• Brought in grocery carts when parking lots weren't yet cleared of snow
• Bagged a ton of groceries
• Participated in bagging competitions

Highland Park, MI, US

• Shipped and cataloged marketing inventory for Ford Motor Company and Disney
• Updated daily databases to reflect incoming and outgoing materials

Bachelor’S Degree, Major: Marketing; Minor: Communications

Education record