Jonathan Taylor Email & Phone Number

Waterloo, Ontario

Supporting indépendant business owners in the Waterloo region.

Gta

Responsible for revenue and NOI growth of complete St Francis Herb portfolio of medicinal herb products. Oversees broker relationship and execution as well as Customer Service department.

Mississauga

Reporting to the North American General Manager, the role is fully accountable for revenue and ebitda growth. Achieved “TURN AROUND” success with annual Retail Net Revenue going from a consistent decline of five to seven percent per year(since 2006) to growth of four percent in 2016. Key Skills and Success Drivers:• Strategic planning skills supporting growth of Canadian Springs and Private Label brand portfolio. Disciplined focus on consumer insights • Designed new selling system to reflect differentiated model from other divisions of the company. Hired, trained and motivated top talent to create a peak performance selling team• Excellent customer penetration skills. Working closely with top Canadian retailers to drive relevance through solutions selling. Strong vertical relationships with all key CPG retailers in Canada. Expanded planogram listings by over 100% in LCL, Metro, Sobeys and more• Sales execution obsessed. Focused on field execution processes and KPI,s including implementation of new SUGAR CRM system in 2016 to ensure consistent pipeline and close performance• Strong ability to define and articulate Value Proposition in order to crystalize features and benefits. Insights on value of 18L format to retail trade in Canada• Understands and works for efficient maximization of Direct to Store and Warehouse distribution network capabilities• Thought leader as member of Aquaterra/Cott innovation teams. Works collaboratively with multi functional team of marketing, production and QA teams to seek new products, promotions and markets for Aquaterra water products• Excellent understanding of PL• Provides insightful leadership on broader issues within the Aquaterra and Cott executive team. Change management influencer through 2016 acquisition integration

Mississauga

Reporting to the VP Sales and CCO, position was a key member of the management team responsible for driving Retail and Home sales of Canada's number one producer and distributor of large format water products. Role focused on developing and executing a full strategic plan. Restructured selling team with 8 direct reports aligned to key executional deliverables of growth through NEW NEW and SHARE of WALLET expansion. Established enhanced customer development through VBA agreements, stronger category and consumer insights, and expanded innovation development capability. Implemented new Microsoft CRM system in 2013.• Over achieved Sales Volume and Margin KPI’s in 2013 and 2014• Grew share on 4 and 8 Litre case goods by +5% in 2014• Extended distribution into Western Canada for January 2015• Expanded channel development into Hardware, Gas and Convenience, Discount• Strong Marketing focus including innovation and product development- new 12L box water • Presented divisional updates to Equity Partner board

Kitchener

Directed profitable performance of national sales team including Field, Key Account, Customer marketing, and Sales Planning team members. Drove strong brand development platform through disciplined execution systems and metrics. Key brands included Bear Paws, Wagon Wheels, Whippet, Simple Pleasures, Breton, Vinta, Real Fruit Gummies, and Melba toast.Key Sales and Leadership Drivers:• Managed portfolio of $200M+ invoiced sales with “close in” team of 9 direct reports. Sales increase of $45M since 2005. Achieved the prestigious President’s award for performance in 2009• Achieved Number #1 biscuit brand Bear Paw cookies 2010. Consistently outpaced competitor and market key metrics of share growth, ACVD, Coop and Display index• Developed strong Win-Win relationships with Senior Levels of all Key Customers such as Loblaws, Sobeys, Metro, Wal-Mart, Safeway, Shoppers Drug Mart, Costco, Federated Coop and Overwaitea • Championed Category Management approach for value added key insights. Strong focus on use of ACNielsen, Tool Box Solutions, Loyalty Data systems. Category captains LCL, Metro, and Wal-Mart• Efficiently and effectively managed trade spend budgets and investment• Re-structured the selling system to reflect the changing sales and distribution requirements with Canadian CPG market. Strong understanding of both Direct to Store (DSD) as well as Warehouse distribution systems• Successfully drove cost from the P&L. Reduced total Field Selling expense by 2% and clearance costs by half percentage point since 2005. Championed Gross Margin accountability• A key facilitator and sponsor for the corporate imperative towards increased fact based selling • Full Top and Bottom line financial accountability

Toronto

• Leader of National Key Account team (10 direct reports) overseeing Loblaw Companies Limited, Sobeys, Wal-Mart, Zellers, Costco, Sam’s and Shoppers Drug Mart. Total Portfolios $120M+• Leadership role in sales “change management” as a part the acquisition of Culinar Foods in 2001 • Achievements include: the successful negotiation of first ever 2 years National Volume Agreement (CORE Agreement) Sobeys National. Excellent Sales performance of +19% Wal-Mart, +20% SDM, +4% Sobeys and +5% LCL Ontario. Outpaced corporate performance in 2004

Eastern Ontario

Responsibility for leading team of 14 sales professionals. Strong focus of execution excellence through the development of clear team objectives and milestones. Achievements included hitting target expectations all 4 years and having 5 team members progress to management roles.

Eastern Ontario / Quebec Areas

Consistent high achiever in volume to budget metrics while also participating in numerous leadership projects. Winner of "Territory Manager of the Year" in 1990 and 1993.