Strategic Communications Consultant
CurrentRecent projects:• AirTrunk: highlight how AirTrunk balance rapid growth with responsibilities for global wellbeing through thought leadership content.• Woolmark: cross-sector communications strategy including audience insights, campaign strategy, copy and messaging for nature positive launch to fashion brands and woolgrowers.• CSR: employee engagement strategy and execution including workshops, narrative and messaging for Environmental Product Declarations (EPDs) and… Show more Recent projects:• AirTrunk: highlight how AirTrunk balance rapid growth with responsibilities for global wellbeing through thought leadership content.• Woolmark: cross-sector communications strategy including audience insights, campaign strategy, copy and messaging for nature positive launch to fashion brands and woolgrowers.• CSR: employee engagement strategy and execution including workshops, narrative and messaging for Environmental Product Declarations (EPDs) and greenwashing training.• Flight Centre Travel Group: content strategy for 2023 sustainability report, copywriter briefing and oversight.• Ingham’s: investor communications on changes to Scope 3 targets and SBTI commitments.• Optometry Australia: supplier engagement campaign strategy and creative including approach, concepts and copy. • Restaurant Association of New Zealand: naming, brand territories and creative concepts to launch Kai Keepers Food Waste initiative. • Viterra: communications strategy including sustainability and materiality strategy review, ambition statement and audience key messages for global network of commodity customers, 18,000 employees and 120,000+ producers, plus messaging strategy and framework for 2023 sustainability report.Since 2008 I’ve delivered comms strategy and copy for 80+ clients including: Accor, AIA, Aussie Home Loans, BlackRock, Brickworks, Bupa, Campbell Arnotts, Domain, Dorf, Eighty20 Solutions, Ella Bache, Fairfax Media, Financial Planning Association, Good Wolf, House With No Steps, Hummingbird, ide Industrial Design, ISS, James Hardie, KARI, Lendlease, Mackerel Sky, Millenial Group, Mutual Trust, P&O Cruises, Pfizer, Pinnacle Living, SAI Global, Servcorp, St George Bank, Steadfast Insurance, Suncorp, Sydney Water, Tourism Australia, Vanguard, Western Union, Westpac.Agency and consulting partners I’ve worked: Art of Multimedia, Connect PR, Edge Impact, Editor Group, Helm, Lenanami, Lexicon, King Content, Paper + Spark, Propel and Two Lanes Creative. Show less