Jeff Parsons Email & Phone Number

Orange County, California, United States

Responsible for creating and implementing a comprehensive sales plan that will result in exceeding sales goals and KPI's across all trade channels in California including National/Regional Chain and On Premise customers. Work with SGWS Trade Development and Pricing Departments to establish profitable sales-driving pricing promotions, incentive programs, and to maintain necessary inventory levels. Ensure the impact and effectiveness of all pricing levers, as well as internal promotional, travel… Show more Responsible for creating and implementing a comprehensive sales plan that will result in exceeding sales goals and KPI's across all trade channels in California including National/Regional Chain and On Premise customers. Work with SGWS Trade Development and Pricing Departments to establish profitable sales-driving pricing promotions, incentive programs, and to maintain necessary inventory levels. Ensure the impact and effectiveness of all pricing levers, as well as internal promotional, travel and entertainment budgets to ensure maximum profitability for Phillips Distilling Company (PDC). Utilize sales data sources (including VIP) and syndicated data (Nielsen) analysis to identify business issues and opportunities. Construct and deliver unique and engaging portfolio presentations and create compelling sales tools that embrace PDC company standards, programs and initiatives to drive volume and profit.Collaborate with SGWS Account Executives and make HQ calls on key Regional Accounts in California, resulting in over 1,600 new chain POD's in leading customers like CVS, Save Mart, and Albertsons/Vons so far this year.Managed the PDC transition from RNDC to SGWS in June of 2022, including pricing, inventory, goal-setting, sales reporting, kickoff meetings, tastings & trainings, sales blitzes, and the creation of impactful sales tools and compelling incentive programs. Show less

Orange County, California, United States

Directed business development in National and Regional/Local retail chains in CA, AZ, NV, NM, HI, AK, WA, OR, and ID. Made direct buyer calls and collaborated with RNDC/Young’s distributor teams to optimize opportunities for a broad, predominately import portfolio of wines from Napa Valley, Argentina, and Spain. Customers include, but not limited to: Albertsons/Safeway, Kroger, Trader Joe’s, Target, BevMo, Bristol Farms, Gelson’s, Nugget Market, Lucky/Save Mart, and Raley’s.

Orange County, Southern California

Led the strategic development and implementation of account specific planning and programming in National and Regional Chain Customers across SoCal, NoCal, AZ, NV, NM & CO, including Albertsons SoCal, Albertsons Southwest, Safeway NoCal, Ralphs, Costco, Trader Joe's, BevMo, Stater Bros, Gelson's, Smart & Final and Cost Plus. Analyzed IRI to identify account-specific opportunities for the wine category and Foley portfolio. Collaborated with distributor chain and account teams to ensure… Show more Led the strategic development and implementation of account specific planning and programming in National and Regional Chain Customers across SoCal, NoCal, AZ, NV, NM & CO, including Albertsons SoCal, Albertsons Southwest, Safeway NoCal, Ralphs, Costco, Trader Joe's, BevMo, Stater Bros, Gelson's, Smart & Final and Cost Plus. Analyzed IRI to identify account-specific opportunities for the wine category and Foley portfolio. Collaborated with distributor chain and account teams to ensure executional excellence of programs and authorizations, with Foley Family Division/Regional teams to ensure program execution at store level. Represented chain channel in distributor planning and review meetings. Managed consumer-facing special events and deployed one direct report in a customer-facing role, to extract greater share of mind at store-level. Show less

Orange County, Southern California

Drove account development and execution of retail chain strategy for Albertsons SoCal (includes Vons & Pavilions), Albertsons Southwest (AZ, NV, NM), Albertsons Portland, Albertsons Seattle, Safeway NoCal, Costco, Ralphs, Stater Bros, Raley's and Lucky/Savemart. Collaborated with customer marketing to develop retailer-aligned consumer programs and store-level sales tools. Provided leadership with timely market insights commentary and business forecasts, plus course-correction solutions to… Show more Drove account development and execution of retail chain strategy for Albertsons SoCal (includes Vons & Pavilions), Albertsons Southwest (AZ, NV, NM), Albertsons Portland, Albertsons Seattle, Safeway NoCal, Costco, Ralphs, Stater Bros, Raley's and Lucky/Savemart. Collaborated with customer marketing to develop retailer-aligned consumer programs and store-level sales tools. Provided leadership with timely market insights commentary and business forecasts, plus course-correction solutions to mitigate potential gaps to plan. Show less

Orange County, Southern California

Responsible for HQ and Division call points, strategically leveraged brand promo budgets, discounting and agency resources to grow profit and value share. Developed customer-specific annual sales plans and business forecasts. Collaborated with shopper marketing and buyers to create/execute custom, occasion-based thematic promotions. Utilized syndicated data and shopper insights to capitalize on opportunities and solve business issues. Leverage distributor relationships to deepen account… Show more Responsible for HQ and Division call points, strategically leveraged brand promo budgets, discounting and agency resources to grow profit and value share. Developed customer-specific annual sales plans and business forecasts. Collaborated with shopper marketing and buyers to create/execute custom, occasion-based thematic promotions. Utilized syndicated data and shopper insights to capitalize on opportunities and solve business issues. Leverage distributor relationships to deepen account penetration and portfolio relevance. Secured corporate leadership participation in bi-annual “Top to Top” meetings. Show less

Newport Beach, Southern California

Marketing responsibility & brand stewardship for 14 States, generating $13.5M in GP on 210K cases.

San Ramon, Northern California

Responsible for pricing/programming, across all channels, & people development.

San Ramon, Northern California

Responsible for business plan attainment, pricing strategy, and programming development.• Managed 3 direct reports in the Chain & Off Trade channels.

Denver, Colorado

Responsible for annual budgeting, pricing strategy/negotiation, and key customer relationships.

Newport Beach, Southern California

Responsible for achievement of sales plan in critical customers: Vons, Costco, Ralphs, and Trader Joe’s.

Orange County, Southern California, Spokane, Washington, Phoenix, Arizona