Director Of Oem Sales
Pcsc
Torrance, Ca
Selected to lead penetration of newly developed products into new markets within the Electronic Access Control / Electronics Manufacturing industry to effectively compete within a challenging market.Coordinated closely with product development engineers, developers, research and development, and support staff to leverage and present hardware products for the access control industry to increase brand recognition and enhance sales. Oversaw all aspects of the sales cycle spanning development of new OEM marketing efforts to present advantages of company’s products and services. Researched and assessed current market standards, trends, and developments to create competitive campaigns. Communicated with customers to negotiate contracts; performed audits; tracked and reported metrics. Created and initiated sales programs, customer service initiatives, and train / mentor employees to develop an understanding of the OEM customer and their specific needs. Attended tradeshows to cultivate market presence and developed deep understanding of market evolution. Developed SDK repackaging, new marketing presentations, value proposition, pricing, positioning, and product support processes.