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Laura Smith Email & Phone Number

Sustainability | Merchant | Product Development | Brand Builder | DTC & E-Com | Trend Analysis | Leadership at Storm Creek

Location: Greater Minneapolis-St. Paul Area, United States 8 work roles 1 school

1 work email found @askovfinlayson.com 1 phone found area 651 LinkedIn matched

✓ Verified Jul 2026 4 data sources Profile completeness 100%

Current company

Storm Creek

Role

Sustainability | Merchant | Product Development | Brand Builder | DTC & E-Com | Trend Analysis | Leadership

Location

Greater Minneapolis-St. Paul Area, United States

Company size

15 employees

Who is Laura Smith? Overview

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Quick answer

Laura Smith is listed as Sustainability | Merchant | Product Development | Brand Builder | DTC & E-Com | Trend Analysis | Leadership at Storm Creek, a with 15 employees, based in Greater Minneapolis-St. Paul Area, United States. AeroLeads shows a work email signal at askovfinlayson.com, phone signal with area code 651, and a matched LinkedIn profile for Laura Smith.

Laura Smith previously worked as Director of Product and Sustainability at Storm Creek and Founder and CEO at At The Helm Co.. Laura Smith holds B.A. from University Of Minnesota-Twin Cities.

Company email context

Email format at Storm Creek

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{first}.{last}@askovfinlayson.com

86% confidence

AeroLeads found 1 current-domain work email signal for Laura Smith. Compare company email patterns before reaching out.

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Profile bio

About Laura Smith

Merchant | Brand Builder | Product Development LeaderExperienced merchant, product development, and brand builder who strikes the ideal balance between strategy and creative using a 360 approach. Skilled merchant adept in leading the entire Product Development and Design process to commercial success. Proven revenue driver, emboldened by challenge to find optimal solutions, working effectively both independently and collaboratively with dynamic cross-functional teams.- Skilled at managing the PD&D process from initial concept through production.- Adept at budgeting; price positioning; value engineering; sourcing; trend analysis.- High-integrity influencer who makes a positive impact on people and business by managing relationships, cost, and time to develop pragmatic solutions that maximize ROI.- Successfully drive brand awareness through elevated content and messaging.- Prioritize and navigate multiple projects simultaneously in a fast-paced environment.

Listed skills include Brand Management, Apparel, Trend Analysis, Product Development, and 46 others.

Current workplace

Laura Smith's current company

Company context helps verify the profile and gives searchers a useful next step.

Storm Creek

Sustainability | Merchant | Product Development | Brand Builder | DTC & E-Com | Trend Analysis | Leadership

hastings, minnesota, united states

Website

stormcreekapparel.com

Employees

15

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Company profile

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8 roles · 22 years

Laura Smith work experience

A career timeline built from the work history available for this profile.

Director Of Product And Sustainability

Current

Storm Creek

Greater Minneapolis-St. Paul Area

2024 - Present ~2 yrs 6 mos

Founder And Ceo

Current

At The Helm Co.

Greater Minneapolis-St. Paul Area

2020 - Present ~6 yrs 6 mos

Senior Merchant | Product Development

Bellacor

Greater Minneapolis-St. Paul Area

2020 - 2024 ~4 yrs

Vice President

Askov Finlayson

Greater Minneapolis-St. Paul Area

Climate-positive outdoor apparel designed for year-round exploration. Every product we make supports our mission to Keep The North Cold. Askov Finlayson measures its own carbon footprint annually and then gives away 110% of that amount to support leading solutions to the climate crisis.

2018 - 2020 ~2 yrs

Vice President

J.W. Hulme Co.

Greater Minneapolis-St. Paul Area

Instrumental in leading the re-branding and revival of J.W. Hulme Co. Successfully drove brand awareness by defining and refining brand imagery, voice, tone and product line across all channels while meeting budget and time requirements. Built engaging content that grew loyal brand enthusiasts and double-digit growth year over year.

2013 - 2018 ~5 yrs

Director Of Product Develpment & Design

J.W. Hulme Co.

Greater Minneapolis-St. Paul Area

Built and managed Product Development and Design team to drive the product from concept to market, including time and action calendars, and working with designers and vendors to achieve best price without compromising quality and vision.

2011 - 2013 ~2 yrs

Freelance Accessory Designer

J.W. Hulme Co.

Greater Minneapolis-St. Paul Area

Designed and developed Men’s and Women’s leather goods, including: handbags; business bags; luggage; accessories; and small leather goods.- Identified growth opportunities within the product line.- Created original silhouettes focused on long-term commercial brand equity.- Hired, developed, and lead domestic sample team.- Responsible for trend analysis, presentation boards, sketching, color palette, material selections, and domestic and international sourcing.

2010 - 2013 ~3 yrs

Owner | Partner

Smith Capital

Greater Minneapolis-St. Paul Area

2005 - 2011 ~6 yrs

Team & coworkers

Colleagues at Storm Creek

Other employees you can reach at stormcreekapparel.com. View company contacts for 15 employees →

Chloe Ward Colleague at Storm CreekGreater Minneapolis-St. Paul Area, United States View → RP

Rick Poferl Colleague at Storm CreekGreater Minneapolis-St. Paul Area, United States View → RR

Rhonda Ruhland Colleague at Storm CreekMinneapolis, Minnesota, United States View → LN

Lisa Nelson Colleague at Storm CreekHastings, Minnesota, United States View → JW

Jeff Wright Colleague at Storm CreekMinnetonka, Minnesota, United States View → LT

Lisa Tollefson Colleague at Storm CreekSt Paul, Minnesota, United States View → DW

Derek Walters Colleague at Storm CreekGreater Minneapolis-St. Paul Area, United States View → KS

Kari Shipman Colleague at Storm CreekEau Claire, Wisconsin, United States View → JH

Jake Hudalla Colleague at Storm CreekHastings, Minnesota, United States View → CH

Christopher Heyne Colleague at Storm CreekMinneapolis, Minnesota, United States View →

1 education record

Laura Smith education

University Of Minnesota-Twin Cities

B.A.

FAQ

Frequently asked questions about Laura Smith

Quick answers generated from the profile data available on this page.

What company does Laura Smith work for?

Laura Smith works for Storm Creek.

What is Laura Smith's role at Storm Creek?

Laura Smith is listed as Sustainability | Merchant | Product Development | Brand Builder | DTC & E-Com | Trend Analysis | Leadership at Storm Creek.

What is Laura Smith's email address?

AeroLeads has found 1 work email signal at @askovfinlayson.com for Laura Smith at Storm Creek.

What is Laura Smith's phone number?

AeroLeads has found 1 phone signal(s) with area code 651 for Laura Smith at Storm Creek.

Where is Laura Smith based?

Laura Smith is based in Greater Minneapolis-St. Paul Area, United States while working with Storm Creek.

What companies has Laura Smith worked for?

Laura Smith has worked for Storm Creek, At The Helm Co., Bellacor, Askov Finlayson, and J.W. Hulme Co..

Who are Laura Smith's colleagues at Storm Creek?

Laura Smith's colleagues at Storm Creek include Chloe Ward, Rick Poferl, Rhonda Ruhland, Lisa Nelson, and Jeff Wright.

How can I contact Laura Smith?

You can use AeroLeads to view verified contact signals for Laura Smith at Storm Creek, including work email, phone, and LinkedIn data when available.

What schools did Laura Smith attend?

Laura Smith holds B.A. from University Of Minnesota-Twin Cities.

What skills is Laura Smith known for?

Laura Smith is listed with skills including Brand Management, Apparel, Trend Analysis, Product Development, Merchandising, Fashion, Handbags, and Brand Development.

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