Laura Smith

Laura Smith Email and Phone Number

Sustainability | Merchant | Product Development | Brand Builder | DTC & E-Com | Trend Analysis | Leadership @ Storm Creek
hastings, minnesota, united states
Laura Smith's Location
Greater Minneapolis-St. Paul Area, United States
Laura Smith's Contact Details

Laura Smith personal email

n/a

Laura Smith phone numbers

About Laura Smith

Merchant | Brand Builder | Product Development LeaderExperienced merchant, product development, and brand builder who strikes the ideal balance between strategy and creative using a 360 approach. Skilled merchant adept in leading the entire Product Development and Design process to commercial success. Proven revenue driver, emboldened by challenge to find optimal solutions, working effectively both independently and collaboratively with dynamic cross-functional teams.- Skilled at managing the PD&D process from initial concept through production.- Adept at budgeting; price positioning; value engineering; sourcing; trend analysis.- High-integrity influencer who makes a positive impact on people and business by managing relationships, cost, and time to develop pragmatic solutions that maximize ROI.- Successfully drive brand awareness through elevated content and messaging.- Prioritize and navigate multiple projects simultaneously in a fast-paced environment.

Laura Smith's Current Company Details
Storm Creek

Storm Creek

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Sustainability | Merchant | Product Development | Brand Builder | DTC & E-Com | Trend Analysis | Leadership
hastings, minnesota, united states
Employees:
15
Laura Smith Work Experience Details
  • Storm Creek
    Director Of Product And Sustainability
    Storm Creek 2024 - Present
    Greater Minneapolis-St. Paul Area
  • At The Helm Co.
    Founder And Ceo
    At The Helm Co. 2020 - Present
    Greater Minneapolis-St. Paul Area
  • Bellacor
    Senior Merchant | Product Development
    Bellacor 2020 - 2024
    Greater Minneapolis-St. Paul Area
  • Askov Finlayson
    Vice President
    Askov Finlayson 2018 - 2020
    Greater Minneapolis-St. Paul Area
    Climate-positive outdoor apparel designed for year-round exploration. Every product we make supports our mission to Keep The North Cold. Askov Finlayson measures its own carbon footprint annually and then gives away 110% of that amount to support leading solutions to the climate crisis.
  • J.W. Hulme Co.
    Vice President
    J.W. Hulme Co. 2013 - 2018
    Greater Minneapolis-St. Paul Area
    Instrumental in leading the re-branding and revival of J.W. Hulme Co. Successfully drove brand awareness by defining and refining brand imagery, voice, tone and product line across all channels while meeting budget and time requirements. Built engaging content that grew loyal brand enthusiasts and double-digit growth year over year.
  • J.W. Hulme Co.
    Director Of Product Develpment & Design
    J.W. Hulme Co. 2011 - 2013
    Greater Minneapolis-St. Paul Area
    Built and managed Product Development and Design team to drive the product from concept to market, including time and action calendars, and working with designers and vendors to achieve best price without compromising quality and vision.
  • J.W. Hulme Co.
    Freelance Accessory Designer
    J.W. Hulme Co. 2010 - 2013
    Greater Minneapolis-St. Paul Area
    Designed and developed Men’s and Women’s leather goods, including: handbags; business bags; luggage; accessories; and small leather goods.- Identified growth opportunities within the product line.- Created original silhouettes focused on long-term commercial brand equity.- Hired, developed, and lead domestic sample team.- Responsible for trend analysis, presentation boards, sketching, color palette, material selections, and domestic and international sourcing.
  • Smith Capital
    Owner | Partner
    Smith Capital 2005 - 2011
    Greater Minneapolis-St. Paul Area

Laura Smith Skills

Brand Management Apparel Trend Analysis Product Development Merchandising Fashion Handbags Brand Development Leather Marketing Product Management Private Label Trend Product Marketing Footwear Wholesale Retail Business Development E Commerce Sportswear Product Planning Product Design Sourcing Product Launch Product Lifecycle Management Microsoft Excel Sage 100 Erp Customer Service Customer Satisfaction Customer Acquisition Microsoft Office Leadership Time Management Social Media Microsoft Word Direct Mail Catalogs Sales Management Styling Visual Merchandising Strategy Project Management Microsoft Powerpoint Sales Management Cross Functional Team Leadership Marketing Strategy Social Media Marketing Strategic Planning Luxury Goods

Laura Smith Education Details

Frequently Asked Questions about Laura Smith

What company does Laura Smith work for?

Laura Smith works for Storm Creek

What is Laura Smith's role at the current company?

Laura Smith's current role is Sustainability | Merchant | Product Development | Brand Builder | DTC & E-Com | Trend Analysis | Leadership.

What is Laura Smith's email address?

Laura Smith's email address is la****@****son.com

What is Laura Smith's direct phone number?

Laura Smith's direct phone number is +165122*****

What schools did Laura Smith attend?

Laura Smith attended University Of Minnesota-Twin Cities.

What are some of Laura Smith's interests?

Laura Smith has interest in Education.

What skills is Laura Smith known for?

Laura Smith has skills like Brand Management, Apparel, Trend Analysis, Product Development, Merchandising, Fashion, Handbags, Brand Development, Leather, Marketing, Product Management, Private Label.

Who are Laura Smith's colleagues?

Laura Smith's colleagues are Jake Hudalla, Rhonda Ruhland, Sharon Brodin, Lisa Nelson, Christopher Heyne, Emily Piechowski, Genevieve Romain.

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