Susan Roberts Email & Phone Number

St Louis, Missouri, United States

United States

Remote

Responsible for promoting the overall mission of UAA by creating positive brand awareness for UAA specifically and for the industry overall. Ensure positive brand awareness, improve member awareness and engagement, oversee brand control, social media, monthly updates, represent industry at tradeshows and conferences. Support BoD focus committee work with project coordination. Oversee Leadership Team progress and facilitate meetings. Represent UAA at events promoting organizational awareness… Show more Responsible for promoting the overall mission of UAA by creating positive brand awareness for UAA specifically and for the industry overall. Ensure positive brand awareness, improve member awareness and engagement, oversee brand control, social media, monthly updates, represent industry at tradeshows and conferences. Support BoD focus committee work with project coordination. Oversee Leadership Team progress and facilitate meetings. Represent UAA at events promoting organizational awareness and programs. Support UAA events with onsite management and representation. Developed virtual booths for events as needed including speakers and program highlights. Design social media posts including graphics and copy. Provided guidance in design and context of new website planned to promote CEU programs and career development. Show less

Greater St. Louis Area

Managed a core market territory for Group Sales in the corporate sector. In my responsibility for the development of B2B accounts, I represented Six Flags St. Louis as the premier location in the St. Louis market to host fun corporate events for employees or clients. From a service perspective, I worked to understand the goals and initiatives of my corporate clients looking to improve employee engagement and build team collaboration. I planned events at Six Flags to foster connections within… Show more Managed a core market territory for Group Sales in the corporate sector. In my responsibility for the development of B2B accounts, I represented Six Flags St. Louis as the premier location in the St. Louis market to host fun corporate events for employees or clients. From a service perspective, I worked to understand the goals and initiatives of my corporate clients looking to improve employee engagement and build team collaboration. I planned events at Six Flags to foster connections within their group, recognize key players, and celebrate their success. From a task perspective , it was my role to Identify key prospects, initiate contact, convert leads, communicate value proposition, develop business proposals, facilitate in house communications, record all actions in Salesforce CRM, and tie it all together to surpass revenue goals.Highlights:*44% of 2019 business generated was from new clients*Tyson Group Sales Training - 2 years*Salesforce Lightning Training - 2 years Show less

Abiding Savior Lutheran School

*Developed and directed the brand building initiatives within the marketing mix to competitively position the school as a leader in the local private education market. Positioned and managed all online presence for brand integrity through new internal website design and tracking of all external site links via search engines.*Created innovative strategic campaigns focusing on owned and earned media to effectively communicate the value of ASLS throughout consumer decision journey.… Show more *Developed and directed the brand building initiatives within the marketing mix to competitively position the school as a leader in the local private education market. Positioned and managed all online presence for brand integrity through new internal website design and tracking of all external site links via search engines.*Created innovative strategic campaigns focusing on owned and earned media to effectively communicate the value of ASLS throughout consumer decision journey. Expanded advertising away from print to maximize social media ads specifically Facebook and Google+ to reach target demographic*Orchestrated cross-platform management by unifying brand identity along consumer touch points including web presence, program positioning, customer service and PR*First point of personal contact for prospective families in their decision journey introducing them to the school and developing relationship through tours, phone conversations and email campaigns; utilized moves management strategy to track prospects through to enrollment and analyze conversion rate*Updated website design focusing on data-based positioning from consumer behavior metric analysis of CPA, bounce rate, conversion rate, etc..*Developed relationships with community-based organizations to collaborate promotion of school awareness through their internal channels.*Designed promotion enablement materials including brochures, fliers, website, print collateral including content writing and creativeHighlights: *Presented a Continuing Professional Development Series on "Defining the Customers in an Educational Setting" for the Lutheran Teachers Network*Increased Pre-K retention into Kindergarten from 28% to 56%*Spearheaded strategy change on tuition to align with school and church mission goals resulting in 10% growth*100% press release pick up in 2014 Show less

Mehlville School District

This program is run by the State of Missouri through the local school districts to increase the school readiness of incoming Kindergartners. My role was to conduct home visits to over 72 families per year, with up to 5 visits to each per year. The premise of the program is to support parents as their child's first teacher, recognizing that not every parent has a degree in early childhood. As a Parent Educator, I brought educational activities that were age appropriate to the child and… Show more This program is run by the State of Missouri through the local school districts to increase the school readiness of incoming Kindergartners. My role was to conduct home visits to over 72 families per year, with up to 5 visits to each per year. The premise of the program is to support parents as their child's first teacher, recognizing that not every parent has a degree in early childhood. As a Parent Educator, I brought educational activities that were age appropriate to the child and demonstrated the child's ability allowing the parents to build their observation skills and interact with their child in ways that support their developmental needs. Parents in the program gain confidence in their parenting skills and become better advocates for their child's developmental needs. I was responsible for conducting annual assessments on each child's development in benchmarked skill areas, and provide support for areas in need of attention. Counseling and educating parents on their child's development and possible delays requires advanced communication skills. As a communication specialist, this expanded my own ability to interact with people in stressful conversations, providing support and guidance when appropriate. Show less

St. Louis, Mo

Promoted and relocated to St. Louis corporate offices as an event and project manager for the national sales team. Responsible for developing strategic marketing programs that anticipated the business marketing objectives of the national sales force, including establishing brand style guidelines and sales materials incorporating all 9 parks. Highlights:*Conceptualized and developed the first branding policies manual for sales, promotions and partnership clients.… Show more Promoted and relocated to St. Louis corporate offices as an event and project manager for the national sales team. Responsible for developing strategic marketing programs that anticipated the business marketing objectives of the national sales force, including establishing brand style guidelines and sales materials incorporating all 9 parks. Highlights:*Conceptualized and developed the first branding policies manual for sales, promotions and partnership clients. *Worked on the 1994 International committee coordinating participation in PowWow in NYC and co-hosted a luncheon for 5000 clients at Lincoln Center. *Consulted with Olympic Coordinator in hosting a "Victory Lap" of 1996 Olympic Champions showcasing them at Busch Gardens Williamsburg on their way to the White House. *Entrusted with developing displays for the annual BEC presentations to Mr. Busch to highlight strategic marketing programs. Key Skills Added:*Budget Management for National Field Sales Team*Corporate Politics*Time Management*Partnership Negotiation*Promotion Strategy and Vision*Negotiation*Event Planning Show less

Williamsburg, Va

Promoted to Peninsula Sales Manager in 1992 and retained Special Events responsibilities as well as creative design. Responsible for the development of sales accounts in the Williamsburg, Newport News and Hampton Roads market for corporate incentives, season passes, and company picnics with an account base of 150 clients. Highlights:* increased sales base by 15 accounts within my first 4 monthsKey Skills added:*ROI analysis*Strategic… Show more Promoted to Peninsula Sales Manager in 1992 and retained Special Events responsibilities as well as creative design. Responsible for the development of sales accounts in the Williamsburg, Newport News and Hampton Roads market for corporate incentives, season passes, and company picnics with an account base of 150 clients. Highlights:* increased sales base by 15 accounts within my first 4 monthsKey Skills added:*ROI analysis*Strategic Planning*Negotiation*Sales Presentation*Relational Marketing Show less

Williamsburg, Va

This was my starting job after college Logistically, my job began as a coordinator for picnics and any group that needed to utilize meeting space in conjunction with their playtime in the park. However, utilizing the diverse talent and specialists we had in our various park management and maintenance departments, I was able to grow the position over 5 years to include many educational events such as a Physics Fair, Girl Scouts badge events, music festivals, and even a Marketing education… Show more This was my starting job after college Logistically, my job began as a coordinator for picnics and any group that needed to utilize meeting space in conjunction with their playtime in the park. However, utilizing the diverse talent and specialists we had in our various park management and maintenance departments, I was able to grow the position over 5 years to include many educational events such as a Physics Fair, Girl Scouts badge events, music festivals, and even a Marketing education event. Promoting the events was not within our budget at first, so my talent for creative design became useful in designing brochures and working with a local printer. Eventually, I was in charge of the Corporate Brochure (including coordinating the photo shoot which was lots of fun!) and all sales collateral development, interfacing with our Corporate offices and clients. My expertise in managing events at the park made me the perfect helper for our Promotions team whenever a big event or concert was in the park so I learned Promotions and Partnership. And because we had regional sales offices in our key markets, many of the sales reps relied upon me to be the in-park escort and onsite sales person for clients that wanted to make a site visit before booking a group, so I honed my sales skills. Key Skills:*Event Planning*People Management*Organization / Managing Details*Managing multiple projects with many priority deadlines*Creative Design*Creative Ideas*Sales and Marketing*Client management*Creative Writing Show less

Bachelor Of Science Degree, Communications

Education record

Graduate Certificate, Digital Marketing Specialization, Currently Studying

I am enrolled through Coursera seeking an enhanced knowledge of Digital Marketing Analytics and maximizing strategies through their.