Jeff David Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Drive sales and operations for emerging sports properties by sharing strategies that build brands, bolster revenue, and create best-in-class business processes across corporate partnerships, ticket sales, marketing, and digital/social media. Develop and assist in implementing industry best practices and accelerate innovation in the client’s commercial operations and expansion efforts.

Appointed by the former NBA Commissioner to manage a $250M P&L and serve in an executive management capacity to shape the group’s commercial strategy. Built and captained a sales and marketing plan for various sports and entertainment properties, with different elements of complexities, in addition to owning NBA, NBA Development League, NBA 2K franchises, and other interests with a staff of ~100. Led the organization through a new ownership transition and the development of a new downtown… Show more Appointed by the former NBA Commissioner to manage a $250M P&L and serve in an executive management capacity to shape the group’s commercial strategy. Built and captained a sales and marketing plan for various sports and entertainment properties, with different elements of complexities, in addition to owning NBA, NBA Development League, NBA 2K franchises, and other interests with a staff of ~100. Led the organization through a new ownership transition and the development of a new downtown arena.Key Highlights:- Increased revenue by 200% between 2013 and 2018 seasons, making it the league’s fastest revenue-generating franchise within three years, by re-staffing the sales team to redeclare value proposition that galvanized sponsorship support and fanbase. - Generated a one-year revenue increase of 150% by pivoting to a dynamic ticket pricing model,optimizing staffing levels, and revamping sales training.- Secured a 20-year landmark naming rights deal with Golden 1 Credit Union by leading the negotiations on naming rights for the new arena and training facility. Show less

Served as an in-house consultant with NBA, WNBA, and G-League team executives and owners regarding innovative business-building strategies and sports industry best practices in sponsorship, ticketing, marketing, fan experience, etc. Led the team’s partnership development group, focused on supporting and growing the team’s business performance in sponsorship.

Key Highlight:- Ten figures in new global sponsorship opportunities negotiated by designing and implementing abusiness development program that drove business objectives and goals in collaboration with cross-functional senior management and global team members; new deals included Dr. Pepper Snapple Group, MetroPCS, and InterContinental Hotel Group. Drove broader market awareness and opportunities through business development efforts across NBA properties, including NBA… Show more Key Highlight:- Ten figures in new global sponsorship opportunities negotiated by designing and implementing abusiness development program that drove business objectives and goals in collaboration with cross-functional senior management and global team members; new deals included Dr. Pepper Snapple Group, MetroPCS, and InterContinental Hotel Group. Drove broader market awareness and opportunities through business development efforts across NBA properties, including NBA, WNBA, NBA Development League, and USA Basketball. Developed comprehensive marketing programs for Fortune 500 partners and pioneered sales efforts focused on bundling multiple teams to create partnership opportunities with large regionally based companies. Show less

Key Highlights:- Earned NBA Award for evolving the partner services group into a strategic business-building team that delivered unique value and an ROI style of measurement for corporate partners. Grew sponsorship business by 5% by refining and building the go-to-market strategies, product pitches, and ideal customer profiles, posting the best new business sales numbers in five years.Led a team of ~15 associates responsible for $33M in revenue, including sponsorships, premium… Show more Key Highlights:- Earned NBA Award for evolving the partner services group into a strategic business-building team that delivered unique value and an ROI style of measurement for corporate partners. Grew sponsorship business by 5% by refining and building the go-to-market strategies, product pitches, and ideal customer profiles, posting the best new business sales numbers in five years.Led a team of ~15 associates responsible for $33M in revenue, including sponsorships, premium seating, and media rights. In addition to new sales acquisition, oversaw strategic planning and activation of all corporate partner-related sales and marketing efforts, business plans, and co-branded promotional activities in the team arena and Sacramento marketplace. Show less

Education record

Mba, Finance/Marketing