Matt Doyle Email and Phone Number

Online Marketing Manager for Best Western - North America

•Manage over $6.5 million/year in Paid Search and Display Advertising via Google AdWords, Microsoft AdCenter, DoubleClick, Simplifi, and direct ad buys.•Manage project hours, tasks, and resolved all account issues for a 5-person team across 41 clients (Sharp, Canon, Microsoft, McGraw Hill)•Achieved exceptional results for clients including a 4 month 2,290.75% increase in AdWords profitability •Responsible for closing new PPC prospects and retaining the largest accounts.•Expert in PPC with heavy focus on SEO, CRO, and Strategy for over 17 clients including Oppenheimer Funds and Blue Fountain Media's own PPC account.•Promoted twice within a year to Jr. Marketing Specialist, then Marketing Specialist.•Directly managed and optimized 6 out of 11 PPC case studies on Blue Fountain Media's website

•Redeveloped company marketing strategy to differentiate and gain market share •Directed the re-creation and optimization of company website (builderatthebeach.com)•Increased online traffic over 700% and quadrupled lead generation•In charge of all marketing activities, mainly internet marketing (PPC & SEO)•Advisor to all offline marketing activities

•Researched and conducted formal presentations of demographic analyses to potential retail tenants•Negotiated terms of the leasing contracts and maintained relationships with tenants•Helped build business from 2 to 8 commercial property constructions and sales