• Conducts weekly business reporting for Franchise Strategy programs; Develops, compiles and distributes recaps for various communication and strategy initiatives• Supports over 15 programs launching within the fiscal year• Drives annual business results for domestic multi-million dollar franchises including Princess, Rainbow, Mickey and others• Brainstorms, pitches and develops elevated strategies• Conducts market trend research to help drive strategic direction of programs• Monitors multi-channel platforms for media coverage on prioritized initiatives (print, online, taped, recorded and radio) and production of after action reports• Collaborates with partners on editorial content for campaigns and initiatives • Leads content development and planning for press days; Acts as Resort spokesperson for media, radio and T.V. interviews with talent • Develops and edits elevated content for pitches, press junkets and social platforms• Liaison to Global PR, site specific PR, Yellow Shoes and more related to content and product placement; Conducts photography for sites as needed• Collaborates with social media, commercialization and creative partners on editorial campaigns and initiatives • Partners with notable brands for content placement including Heidi Klum, Lily Aldridge, Vogue, Dancing with the Stars and more• Collaborates with influencers on key programs and products for global support

• Drove multichannel product, creative and business strategies for Walt Disney Parks & Resorts franchise programs with a strategic and business mindset including the first Disneyland Resort Pop Up Disney! experience, as well as Princess, Rainbow, Mickey and others. • Established financial goals, reacting to in-season performance and hindsight performance to inform future seasons.• Applied research and trend analysis to the development of innovative growth ideas for future initiatives• Partnered with Senior Managers on marketing initiatives for Disney Parks.

• Assisted with and organized professional product photo shoots for specific merchandise marketing needs• Produced and Photo-edited digital marketing assets via PhotoShop for traditional and social media channels• Content management of the Disney Parks Merchandise website (including products, events and offerings) • Marketed Disney Theme Park Merchandise events for the Disneyland Resort, Walt Disney World Resort, Aulani, a Disney Resort & Spa and other global partners• Gathered information and developed content for the Merchandise Communications Newsletter• Created and developed strategy for Digital Marketing and Social Media messaging as it relates to events, locations, product offerings• Attended Merchandise Events with the ability to provide accurate information about current products and offerings to Guests• Worked with partners across all Lines of Business throughout The Walt Disney Company • Organized the shipment, delivery and pick-up of products as needed• Developed collateral for a variety of communications and marketing initiatives including web images, informational one-sheets, buckslips etc. • Developed and createdunique content for the blogs and Social Media• Submited requests for legal clearances and approvals and wrote Creative Work Orders as needed• Develops PowerPoint presentations, decks, etc.• Promotes merchandise for niche groups including Passholders, Disney Visa Rewards Card, Disney Vacation Club and Club 33

- Created memorable interactions - Provided exceptional guest service to guests - Cashier

There were a wide variety of responsibilities during this postion which included: developing pitches for various clients and products signed to the company, handling social media accounts including Facebook, Twitter , and Instagram through Hootsuite, developing presentations to present to clients for new ideas and upcoming promotional events for products, and clipping magazines, newspapers, and online websites to show success of media stories for various clients