Monitor and forecast marketing and sales trends for the Institute, analyze the use of Marketing budget and the ROI achieved through the current marketing procedure.Measure the effectiveness of marketing programs and strategies which helps in analysis of traffic generated through various marketing programs.Managed SEO & SEM activities for the institute. Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion pollsGather data on consumers, competitors, and market conditions. Analyze data using MS Excel, created different models to understand and simplify the data.Convert complex data and findings into understandable tables, graphs, and written reports.Prepare reports and present results to management.

Assisted in designing flow charts/process using MS Visio for the events taking place in the institute for the students.Accomplished SEM activities and tracking the website with Google Analytics and assisted in SEO.Assisted in managing the print as well as the digital media platforms for the institute.Assisted in strategizing and partnering with local businesses for student internships in the hospitals.Extensively used MS Excel for data analysis and accordingly implied plans specific to regions.Coordinated with various credit institutions for offering student loans exclusively for the institute.

Worked on the e-commerce development of the online luxury brand www.diyaan.com since inception.Extracted insights through web & social media and analyzed data for lead generation and better user experience.Accomplished digital, direct mail and email campaigns as well as social media contests using WooBox.Managed end-to-end operations and worked on the marketing strategy with the team for business development.Leveraged pertinent marketing, sales and demographic KPIs for driving traffic and brand awareness.Produced marketing and creative literature and efficiently managed necessary design work in relation to online promotional activities.

Worked directly with the CEO and CFO for financial planning and developing budget strategies.Increased the ROI of the company by introducing corrective streamlined fiscal measures.Collaborated with chartered accountants and consultants to give useful insights via statistical-analytical reports.Proficiently accomplished drafting new business plans for different segments.Co-ordinated in M&A plans as well as tie-ups with local business units.Involved in day-to-day general ledger accounting and created cost-volume-profit analysisImplemented forecasting models through data modeling and projection tools and techniques.Extensively created data visualization charts using financial reports through v-lookup & pivot tables.Engaged in monetizing demand-supply as well as company supply chain.Facilitated export-import licensing and availment of buyer’s credit for capital goods and raw material.Well accustomed to CRM platforms like Salesforce and JewelBiz.Optimized resources, quantified product-market segmentation and market scope.Assisted the buying department in negotiation and the marketing team for creating marketing-mix models.

Accomplished monthly and quarterly financials like balance sheets, ledger, P&L, cash flows and taxation reports.Involved in budgeting and introducing cost-effective measures to help the organization save capital. Researched, managed assets, analyzed risk and scrutinized portfolios for better investment decisions.Assisted in preparation of new project reports, term loan from banks followed by disbursement.Prepared CMA (Credit Monitoring Arrangement) data for working capital of company.Successfully completed auditing data to improve efficiency and profitability.Monitored the booking of forward contract for export and import payments.Worked on availment of packing credit export limit, post shipment export credit limit and letter of credit from bank.Worked on pay-roll processing and incentive compensation payments.

Handled diverse portfolios including banking, mutual funds, debentures and investment.Evaluated financial instruments like insurance, equities, mutual funds, bonds, deposits and micro-finance.Collaborated with the marketing team leveraging data to strategize acquisition campaigns via lead-generation.