Voice of the private sector in MalawiGovernance

Strategic planning and budget management. Devising the go-to-market strategy & brand revival.PR & Media Engagement and Reputation Management across Channels. Increasing brand interactions. Integrated marketing communication- brand consistency, maximized effectiveness and executed customer relationship management strategy. Tracking customer insights & user engagement.Recruitment & Retention. R&R. Statutory Compliances. Ensuring overall profitability, revenue growth, maximum market penetration and client satisfaction.Developing Export business to America, Canada, UK, Europe, Middle East, India & Far East countries.

Safintra is part of SAFAL Group which is Largest Roofing & Steel Group in Africa.Marketing strategies right from ideation, campaign, communication, business planning & projection, execution, post execution reports and tracking the progress.Customizing marketing strategies in tune with the corporate strategies for demand/ lead generation, devising annual plans as well as budgets, and ensuring adherence with the same. Managing corporate communication, brand image building, re-branding, re-positioning, and product awareness campaigns; actively working on brand communication and collateral.Creating a digital marketing platform; actively working on go-to marketing strategy.Administering PR & Media Engagement and Reputation Management across Channels.

Annual marketing planningBudgeting and controlingDemand & lead generationManaging corporate communication and image.Digital marketing initiatives and developing Go-to-Market-Strategy.PR & Media Engagement and Reputation Management.

Led a team and ensured achievement of marketing goalsActively worked on devising & planning budgetsAdministered creative & PR agencies to attain marketing communication goalsWorked on annual marketing planning and strategic ideas in maximizing the brand exposurePerformed the planning, implementing & controlling of ATL & BTL initiativesDeveloped digital strategy to achieve business goalsSupervised the effectiveness of the digital campaigns across platforms through web analytics & reporting

Annual marketing planning and budget controlMarketing plan implementation PR and media relations Web marketing, SEO, SEM, Google AdWords, social media marketing, mobile marketing, display advertisement, online reputation, EDMs, e-commerce platform, etc.

Accredited with Best Performer Marketing Award in 2008-09Worked on the development of new website & presence on different digital platforms for the companySteered digital marketing initiatives including Web marketing, SEO, SEM, Google AdWords, Social Media Marketing, mobile marketing,display advertisement, online reputation, EDMs, e-commerce platform, and othersUtilized web analytics & reporting toolsPrepared & monitored the annual budgetCreated ‘Lifescapes’, An E-mail Campaign for the brand, A World’s Leading Online Tourism Marketing Campaign awarded by WorldTravel Awards (Refer: http://www.lifescapes.org.in)Managed a team and performed several marketing initiatives to promote company’s brand image & productsSuccessfully developed ATL & BTL communications.

Managed the design & execution of promotional ideas to maximize salesPerformed market research, SWOT analysis, spot fares analysis and competitive analysisOrganized promotional events, product launch, exhibitions, trade shows & road showsActively participated and represented the organization in various shows