Senior Media Analyst
CurrentDecoded Advertising works to bridge the gap between meaningful story-telling, data-led optimizations and commerce. I collaborate with three brands(Origins, Bobbi Brown, and Bumble & bumble) within the Estée Lauder portfolio to grow their business by optimizing marketing campaigns across all social media platforms.In my role, I routinely analyze data to inform campaign improvements and future media plans. I have developed the ability to translate business needs into effective media… Show more Decoded Advertising works to bridge the gap between meaningful story-telling, data-led optimizations and commerce. I collaborate with three brands(Origins, Bobbi Brown, and Bumble & bumble) within the Estée Lauder portfolio to grow their business by optimizing marketing campaigns across all social media platforms.In my role, I routinely analyze data to inform campaign improvements and future media plans. I have developed the ability to translate business needs into effective media activations and enjoy working directly with clients to develop strategic testing plans that maximize both performance and investments. Show less