Decoded Advertising works to bridge the gap between meaningful story-telling, data-led optimizations and commerce. I collaborate with three brands(Origins, Bobbi Brown, and Bumble & bumble) within the Estée Lauder portfolio to grow their business by optimizing marketing campaigns across all social media platforms.In my role, I routinely analyze data to inform campaign improvements and future media plans. I have developed the ability to translate business needs into effective media… Show more Decoded Advertising works to bridge the gap between meaningful story-telling, data-led optimizations and commerce. I collaborate with three brands(Origins, Bobbi Brown, and Bumble & bumble) within the Estée Lauder portfolio to grow their business by optimizing marketing campaigns across all social media platforms.In my role, I routinely analyze data to inform campaign improvements and future media plans. I have developed the ability to translate business needs into effective media activations and enjoy working directly with clients to develop strategic testing plans that maximize both performance and investments. Show less

Owner of pop-up pizza shop in Margate City, NJ. Serving pizza & smilesGrew Instagram page to over 2,000+ followers and sold apparel to generate donations to The Fund for the School District of Philadelphia & Sarcoma Research Innovation Fund

Developed financial analyses to forecast our product and compare the product to other market competitorsLed market research to identify target acquisition opportunities for platform integration, leading to the recommendation of mortgage technology acquisitions of firms with title, e-notary, property preservation and special servicing capabilitiesCollaborated with business operations team with goal to enhance B2B sales, creating company’s first sales presentation to provide to… Show more Developed financial analyses to forecast our product and compare the product to other market competitorsLed market research to identify target acquisition opportunities for platform integration, leading to the recommendation of mortgage technology acquisitions of firms with title, e-notary, property preservation and special servicing capabilitiesCollaborated with business operations team with goal to enhance B2B sales, creating company’s first sales presentation to provide to potential clients highlighting solutions to industry challenges and differentiation from competition Show less

Developed, recruited, and managed the Study Abroad Apartments brand ambassador program with 50 campus ambassadors, resulting in their highest number of sales for a semesterAttended weekly team meetings to analyze results and provide creative input for expansion into new citiesAssisted with social media and lifecycle marketing objectives such as former customer outreach to obtain online reviews on Google and Facebook Promoted from Campus Ambassador, 2018, to Campus… Show more Developed, recruited, and managed the Study Abroad Apartments brand ambassador program with 50 campus ambassadors, resulting in their highest number of sales for a semesterAttended weekly team meetings to analyze results and provide creative input for expansion into new citiesAssisted with social media and lifecycle marketing objectives such as former customer outreach to obtain online reviews on Google and Facebook Promoted from Campus Ambassador, 2018, to Campus Ambassador Director in 2019 Show less

Generated weekly branded and themed articles to be posted on company website; accessed content management system to edit and post articlesAnalyzed current market trends and store sales to determine product successPitched new or alternate products to convenience stores to increase salesEdited and presented new product brochures and other marketing collateral to college and university segment clients

Developed, implemented, and managed social media strategy for newly developed properties and brand strategiesGenerated daily posts for Instagram, Facebook, Snapchat, Twitter, PinterestConducted daily sales calls to current and potential clients to manage leasing detailsExecuted monthly community events to increase sales and awareness

Shadowed brokers during property inspection, pricing analysis, andcontract/tenant negotiationsObtained property evaluation and underwriting skillsAssisted in the online redesign of the Company’s website