Aaron Silverberg Email & Phone Number

Led brand strategy development and execution including corporate purpose, value proposition, marketing and campaign strategy, and measurement for B2B and B2C audiences.

Greater New York City Area

Led the in-house brand strategy and identity team, responsible for corporate and product positioning, brand architecture and naming, corporate campaign development and communications, and brand governance for the global organization.

Headed the Verizon Brand Identity team, developing brand strategy, visual and verbal identity, and providing tools to enable its activation across all touch-points and communications.Clients: Verizon, JP Morgan Chase & Co.

Led brand positioning development to drive the visual communication and strategy for clients ranging from retail and healthcare to business jets. Managed business development efforts leading to AOR relationships for multiple clients.Clients: Walgreens, Hawker Beechcraft, Wells Fargo

Managed all aspects of qualitative research studies across internal teams, vendors, and clients, including positioning, analysis, and client presentation.Clients: Nestle, Wyndham Hotels & Resorts, MTV

Managed the execution of marketing research studies, leading client communication, coordinating internal resources, and presenting final reports.

Coordinated the execution of quantitative market research studies for a range of clients including field management, data analysis, and results presentation.

Mba, Marketing, Global Business

Activities and Societies: Torch Committee Brand Strategy Award winner for conceptual rebranding of NYC taxis

Ba, Communication, Marketing

Activities and Societies: University Honors Program, Honors Council, WRUB Jazz Director