Aaron Robinson Email and Phone Number
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Current Role: Brought on to establish the brand management function at Kodiak. Now leading the brand team that is driving rapid growth for Kodiak across multiple product categories. Wholistic management of the company's innovation and brand strategy. Brand Strategist: Reworked the strategy on several of the kid cereal brands at General Mills to support them as a portfolio, rather than individually. This strategic shift allowed for greater scale with news/media spend and increased opportunities for merchandising and display with retail customers. The plan drove double digit growth. Leader: Managed numerous brand strengthening projects including product improvements, new item launches, and cost improvement measures. Known for my positivity, clarity, and ability to deliver on-time with strong results. Innovator: Love to think outside the box to find new ways to deliver results. Developed a custom event for Kroger grocery stores that was the key driver in gaining +2 incremental new items in the subsequent shelf reset. Also, led the launch of the #2 new cereal item in 2020.
Kodiak Cakes
View- Website:
- kodiakcakes.com
- Employees:
- 91
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Sr. Director Of Brand ManagementKodiak Cakes Aug 2023 - PresentPark City, Utah, United States -
Director Of Brand ManagementKodiak Cakes Jun 2022 - Aug 2023Park City, Utah, United States -
Associate Director Of Brand ManagementKodiak Cakes Mar 2021 - Jun 2022Park City, Utah, United States -
Associate Brand ManagerGeneral Mills Jun 2019 - Mar 2021Greater Minneapolis-St. Paul AreaOctober 2020-March 2021: Reese's Puffs, KixJune 2019-October 2020: Cocoa Puffs, Trix, Cookie Crisp, Golden Graham -
Associate Brand ManagerGeneral Mills Jun 2018 - May 2019Greater Minneapolis-St. Paul AreaCereal- Strategic Growth Channels -
Marketing Strategy ConsultantMarketing Lab At Byu | Marriott Jan 2017 - Apr 2018Provo, Utah AreaClient: PROBAR • Analyzed product packaging using eye tracking technology to determine the effectiveness of messaging and queues• Conducted attribute importance testing using the MaxDiff method to better understand what category consumers are looking for in a health/nutrition bar • Developed and wrote brand positioning concepts and tested them using qualitative and quantitative methods -
Associate Brand Manager InternKimberly-Clark May 2017 - Aug 2017Neenah, WiKleenex® brand• Developed an e-commerce strategy to boost brand sales with mass and grocery retailers• Evaluated coupon programs and recommended changes in budget allocation to maximize brand ROI -
Senior Account RepresentativePrecoa 2015 - 2016San Francisco Bay Area• Tasked with overseeing the growth of one of the company’s largest and most important accounts• Ranked #1 in the region for mix of business -
Account RepresentativePrecoa 2013 - 2015Tucson, Arizona Area• Reached nearly $700k in sales in first year with a 43% close rate • Qualified for a performance bonus based on sales numbers• Trained several sales counselors to develop successful sales techniques and learn the industry -
Customer Assistance SpecialistMelaleuca:The Wellness Company Feb 2011 - Dec 2013• Promoted to Team Lead in November 2012, supervising a team of 12 employees• Prepared daily statistical reports tracking associate efficiency using Microsoft Excel and Access• Reactivated accounts and ensured customer satisfaction in English and Spanish with bilingual proficiency • Recipient of company’s Star Performer award in February 2012• Qualified for bonus in 10 consecutive months -
Marketing InternGreenberry Industrial Inc. May 2013 - Jul 2013Vancouver, Wa• Enhanced quality and content on company website using WordPress content management system• Participated in marketing strategy sessions and executed key components of the sales and marketing plan• Analyzed web traffic reports and recommended website updates based on findings • Assisted in the planning, preparation, and execution of company’s trade show marketing program• Wrote and produced external marketing collateral used in trade shows and other company events• Evaluated, selected, and edited images for online and print use
Aaron Robinson Skills
Aaron Robinson Education Details
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Business Management - Marketing
Frequently Asked Questions about Aaron Robinson
What company does Aaron Robinson work for?
Aaron Robinson works for Kodiak Cakes
What is Aaron Robinson's role at the current company?
Aaron Robinson's current role is Sr. Director of Brand Management at Kodiak Cakes.
What is Aaron Robinson's email address?
Aaron Robinson's email address is aa****@****coa.com
What is Aaron Robinson's direct phone number?
Aaron Robinson's direct phone number is +165059*****
What schools did Aaron Robinson attend?
Aaron Robinson attended Brigham Young University - Marriott School Of Management, Brigham Young University - Idaho.
What skills is Aaron Robinson known for?
Aaron Robinson has skills like Cross Functional Team Leadership, Strategic Thinking, Consumer Behavior, Marketing, Strategy, Team Leadership, Management, Sales, Market Research, Training, Leadership, Public Speaking.
Who are Aaron Robinson's colleagues?
Aaron Robinson's colleagues are Megan Krisby, Wes Planovsky, Fabiana Hohm, Garrett Culligan, Tara Mundy, Ashley Paradise, Mrj Plaz.
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