Aaron Robinson

Aaron Robinson Email and Phone Number

Sr. Director of Brand Management at Kodiak Cakes @ Kodiak Cakes
park city, utah, united states
Aaron Robinson's Location
Park City, Utah, United States, United States
Aaron Robinson's Contact Details

Aaron Robinson personal email

Aaron Robinson phone numbers

About Aaron Robinson

Current Role: Brought on to establish the brand management function at Kodiak. Now leading the brand team that is driving rapid growth for Kodiak across multiple product categories. Wholistic management of the company's innovation and brand strategy. Brand Strategist: Reworked the strategy on several of the kid cereal brands at General Mills to support them as a portfolio, rather than individually. This strategic shift allowed for greater scale with news/media spend and increased opportunities for merchandising and display with retail customers. The plan drove double digit growth. Leader: Managed numerous brand strengthening projects including product improvements, new item launches, and cost improvement measures. Known for my positivity, clarity, and ability to deliver on-time with strong results. Innovator: Love to think outside the box to find new ways to deliver results. Developed a custom event for Kroger grocery stores that was the key driver in gaining +2 incremental new items in the subsequent shelf reset. Also, led the launch of the #2 new cereal item in 2020.

Aaron Robinson's Current Company Details
Kodiak Cakes

Kodiak Cakes

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Sr. Director of Brand Management at Kodiak Cakes
park city, utah, united states
Website:
kodiakcakes.com
Employees:
91
Aaron Robinson Work Experience Details
  • Kodiak Cakes
    Sr. Director Of Brand Management
    Kodiak Cakes Aug 2023 - Present
    Park City, Utah, United States
  • Kodiak Cakes
    Director Of Brand Management
    Kodiak Cakes Jun 2022 - Aug 2023
    Park City, Utah, United States
  • Kodiak Cakes
    Associate Director Of Brand Management
    Kodiak Cakes Mar 2021 - Jun 2022
    Park City, Utah, United States
  • General Mills
    Associate Brand Manager
    General Mills Jun 2019 - Mar 2021
    Greater Minneapolis-St. Paul Area
    October 2020-March 2021: Reese's Puffs, KixJune 2019-October 2020: Cocoa Puffs, Trix, Cookie Crisp, Golden Graham
  • General Mills
    Associate Brand Manager
    General Mills Jun 2018 - May 2019
    Greater Minneapolis-St. Paul Area
    Cereal- Strategic Growth Channels
  • Marketing Lab At Byu | Marriott
    Marketing Strategy Consultant
    Marketing Lab At Byu | Marriott Jan 2017 - Apr 2018
    Provo, Utah Area
    Client: PROBAR • Analyzed product packaging using eye tracking technology to determine the effectiveness of messaging and queues• Conducted attribute importance testing using the MaxDiff method to better understand what category consumers are looking for in a health/nutrition bar • Developed and wrote brand positioning concepts and tested them using qualitative and quantitative methods
  • Kimberly-Clark
    Associate Brand Manager Intern
    Kimberly-Clark May 2017 - Aug 2017
    Neenah, Wi
    Kleenex® brand• Developed an e-commerce strategy to boost brand sales with mass and grocery retailers• Evaluated coupon programs and recommended changes in budget allocation to maximize brand ROI
  • Precoa
    Senior Account Representative
    Precoa 2015 - 2016
    San Francisco Bay Area
    • Tasked with overseeing the growth of one of the company’s largest and most important accounts• Ranked #1 in the region for mix of business
  • Precoa
    Account Representative
    Precoa 2013 - 2015
    Tucson, Arizona Area
    • Reached nearly $700k in sales in first year with a 43% close rate • Qualified for a performance bonus based on sales numbers• Trained several sales counselors to develop successful sales techniques and learn the industry
  • Melaleuca:The Wellness Company
    Customer Assistance Specialist
    Melaleuca:The Wellness Company Feb 2011 - Dec 2013
    • Promoted to Team Lead in November 2012, supervising a team of 12 employees• Prepared daily statistical reports tracking associate efficiency using Microsoft Excel and Access• Reactivated accounts and ensured customer satisfaction in English and Spanish with bilingual proficiency • Recipient of company’s Star Performer award in February 2012• Qualified for bonus in 10 consecutive months
  • Greenberry Industrial Inc.
    Marketing Intern
    Greenberry Industrial Inc. May 2013 - Jul 2013
    Vancouver, Wa
    • Enhanced quality and content on company website using WordPress content management system• Participated in marketing strategy sessions and executed key components of the sales and marketing plan• Analyzed web traffic reports and recommended website updates based on findings • Assisted in the planning, preparation, and execution of company’s trade show marketing program• Wrote and produced external marketing collateral used in trade shows and other company events• Evaluated, selected, and edited images for online and print use

Aaron Robinson Skills

Cross Functional Team Leadership Strategic Thinking Consumer Behavior Marketing Strategy Team Leadership Management Sales Market Research Training Leadership Public Speaking Customer Service Sales Management Presentations Spanish Microsoft Excel

Aaron Robinson Education Details

Frequently Asked Questions about Aaron Robinson

What company does Aaron Robinson work for?

Aaron Robinson works for Kodiak Cakes

What is Aaron Robinson's role at the current company?

Aaron Robinson's current role is Sr. Director of Brand Management at Kodiak Cakes.

What is Aaron Robinson's email address?

Aaron Robinson's email address is aa****@****coa.com

What is Aaron Robinson's direct phone number?

Aaron Robinson's direct phone number is +165059*****

What schools did Aaron Robinson attend?

Aaron Robinson attended Brigham Young University - Marriott School Of Management, Brigham Young University - Idaho.

What skills is Aaron Robinson known for?

Aaron Robinson has skills like Cross Functional Team Leadership, Strategic Thinking, Consumer Behavior, Marketing, Strategy, Team Leadership, Management, Sales, Market Research, Training, Leadership, Public Speaking.

Who are Aaron Robinson's colleagues?

Aaron Robinson's colleagues are Megan Krisby, Wes Planovsky, Fabiana Hohm, Garrett Culligan, Tara Mundy, Ashley Paradise, Mrj Plaz.

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