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Experienced Customer Success Leader with a proven track record in strategic account management, technical onboarding, and retention for enterprise-level B2B and B2C clients. With over a decade of experience in customer success and engagement, I specialize in guiding clients through complex platform integrations, driving adoption, and creating long-term value through strategic alignment and proactive support.I’ve successfully led initiatives that improve customer satisfaction and retention by acting as a trusted advisor, focusing on seamless onboarding and feature adoption. I spearheaded new client implementations, identified key trends impacting client success, and partnered with product and engineering teams to resolve escalations and improve platform functionality. My hands-on experience includes managing high-impact projects from planning to completion, coordinating technical resources, and ensuring successful integration of complex solutions.My approach combines technical acumen with a deep understanding of client goals to deliver results that maximize platform usage and foster strong client relationships. I’m passionate about leveraging data and feedback to optimize processes and enhance customer outcomes, working cross-functionally to provide insights that shape product roadmaps and deliver continuous improvements.With extensive experience in managing high-impact paid search and social media campaigns, I have a strong foundation in strategy development, performance optimization, and in-depth analysis. I led strategic conversations with day-to-day and executive level (CEO, CMO, Marketing Directors) customers managing multi-million dollar budgets to achieve measurable results. My role involved the end-to-end oversight of campaigns, from strategic planning to execution, monitoring, and reporting. I optimized bidding, budget allocation, and targeting to drive ROI while keeping pace with the latest digital advertising tools and trends. My analytical skills allowed me to implement data-driven decisions, leveraging insights from tools like Google Analytics/GA4 and SalesForce to fine-tune campaigns and exceed performance targets. Additionally, I designed processes for implementing new features on platforms such as Google and Bing, ensuring my teams and clients were ahead of the curve with best practices and effective tracking solutions.
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Director Of Client ServicesTraffic By IntentBend, Or, Us -
Customer Success DirectorMarin Software Sep 2020 - Oct 2024Bend, Oregon, United StatesI work closely with clients to optimize their Paid Search and Social strategies, ensuring alignment with performance KPIs and overarching business goals. My approach focuses on delivering data-driven insights, comprehensive performance analysis, and tailored strategies that drive measurable results.Strategic Consulting for KPI Achievement: Advise clients on strategies to meet and exceed KPIs, such as performance targets, conversion rates, and cost efficiencies. I provide actionable recommendations for campaign structuring, targeting, and channel allocation to maximize impact.Reporting & Data Attribution: Develop robust reporting frameworks that align with client requirements, ensuring clarity and transparency in performance tracking. I guide clients in implementing accurate data attribution models, offering insights on multi-channel contributions to conversions.Conversion Tracking & Analytics: Work with clients to establish effective conversion tracking systems, helping to ensure data integrity across platforms. This includes advising on best practices for tagging, tracking setup, and integration with analytics tools to capture a full picture of performance.Bidding & Budget Management: Provide clients with optimized bidding and budget strategies, balancing cost efficiency with performance outcomes. My approach involves strategic adjustments based on real-time data and evolving market conditions to drive sustainable growth.Collaborative Goal Alignment: Partner with client teams to understand unique goals and reporting needs, aligning strategies to target specific audience segments and business objectives. I tailor recommendations to adapt to changing KPIs and market trends, enhancing both short- and long-term campaign effectiveness. -
Customer Success DirectorMarin Software Feb 2019 - Sep 2020Dublin, IrelandTechnical Onboarding & Adoption: Directed comprehensive onboarding processes, ensuring proper configuration and optimization of Marin’s platform for top-tier clients. Developed tailored integration plans to align with each client’s unique data sources, driving faster adoption and measurable outcomes.Strategic Account Management: Led the technical strategy for a portfolio of 20+ customers, establishing multi-tier relationships across executive and operational levels. Acted as a primary point of contact, resolving escalations and aligning Marin’s platform capabilities with long-term client goals.Product Adoption & Engagement: Partnered closely with product and engineering teams to refine product offerings and enhance client workflows, delivering targeted feature guidance and facilitating seamless transitions during feature rollouts.Cross-Functional Collaboration: Coordinated with technical and product teams to resolve client-specific technical challenges and develop actionable insights from product feedback sessions, influencing the product roadmap based on customer needs.Project Management for Integrations: Oversaw end-to-end project management for technical integration initiatives, tracking milestones, coordinating across departments, and ensuring adherence to industry best practices. Regularly updated leadership on project progress and client performance.Customer Education & Enablement: Conducted detailed training and education sessions, empowering clients with in-depth product knowledge and long-term platform value. Communicated product roadmaps, feature rollouts, and new technical updates, ensuring alignment with client objectives.Escalation & Risk Management: Proactively managed escalations by diagnosing technical issues and coordinating with cross-functional teams to expedite solutions. Developed risk mitigation strategies based on usage patterns, adoption levels, and client feedback to reduce churn and enhance retention. -
Customer Success DirectorMarin Software Feb 2016 - Feb 2019Chicago, Illinois, United States -
Customer Engagement ManagerMarin Software Jul 2014 - Jan 2016Chicago -
Media ManagerIcrossing Oct 2012 - Jun 2014Greater Chicago AreaClients: Kelloggs, Jim Beam, Frontgate, Roto-Rooter, HSN (Home Shopping Network)Account lead responsible for developing paid search and social strategy for Google, Bing, Facebook and Twitter. This includes partnering with clients to understand business objectives and recommend forecasts, budgets, creative, audience targeting, and project timelines.Routine responsibilities were to oversee weekly meetings with client and advising junior associates on best practices for account optimizations and reporting. This also included developing QBR for on-site client visits to review past performance and roadmap for strategy. I would also participate in new business pitches by developing and presenting content. -
Senior Media AnalystIcrossing Oct 2010 - Oct 2012Chicago, Illinois, United States -
Media AnalystIcrossing Dec 2009 - Sep 2010Chicago, Illinois, United StatesClients: SearsFocused exclusively on SEM/PPC optimization and strategy on Google and Bing ads. Managed $3 million in spend per month for respective business units in electronics, appliances and clothing to achieve performance goals (ROAS) each month. Day-to-day activity included Ad copy testing, Keyword Creation, Campaign restructuring, bid optimization and handling ad hoc client requests. This also included a minor role in weekly reporting, analysis and contributing to QBRs. -
Seo, Sem SpecialistRomeo Computer Feb 2009 - Dec 2009Romeo, Michigan, United StatesMy first role in the digital marketing space. As the sole digital marketing manager at a small web development and computer repair business, I executed Search Engine Optimization best practices for local small business websites and basic web development updates. I also managed several SEM/PPC campaigns for our clients focused on meeting ROAS goals. A true DIY role.
Aaron Thomas Skills
Aaron Thomas Education Details
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Finance & Commercial Law
Frequently Asked Questions about Aaron Thomas
What company does Aaron Thomas work for?
Aaron Thomas works for Traffic By Intent
What is Aaron Thomas's role at the current company?
Aaron Thomas's current role is Director of Client Services.
What is Aaron Thomas's email address?
Aaron Thomas's email address is at****@****are.com
What is Aaron Thomas's direct phone number?
Aaron Thomas's direct phone number is +141539*****
What schools did Aaron Thomas attend?
Aaron Thomas attended Western Michigan University.
What skills is Aaron Thomas known for?
Aaron Thomas has skills like Sem, Digital Marketing, Ppc, Google Adwords, Web Analytics, Social Media Marketing, Digital Media, Seo, Google Analytics, Pizza, Clown, Social Media.
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Aaron Thomas
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Project Management | Business Intelligence | Microsoft 365 | Servicenow - Grc, CsmAtlanta, Ga
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