Aaron Thomas Email & Phone Number

Bend, Or, Us

Bend, Oregon, United States

I work closely with clients to optimize their Paid Search and Social strategies, ensuring alignment with performance KPIs and overarching business goals. My approach focuses on delivering data-driven insights, comprehensive performance analysis, and tailored strategies that drive measurable results.Strategic Consulting for KPI Achievement: Advise clients on strategies to meet and exceed KPIs, such as performance targets, conversion rates, and cost efficiencies. I provide actionable recommendations for campaign structuring, targeting, and channel allocation to maximize impact.Reporting & Data Attribution: Develop robust reporting frameworks that align with client requirements, ensuring clarity and transparency in performance tracking. I guide clients in implementing accurate data attribution models, offering insights on multi-channel contributions to conversions.Conversion Tracking & Analytics: Work with clients to establish effective conversion tracking systems, helping to ensure data integrity across platforms. This includes advising on best practices for tagging, tracking setup, and integration with analytics tools to capture a full picture of performance.Bidding & Budget Management: Provide clients with optimized bidding and budget strategies, balancing cost efficiency with performance outcomes. My approach involves strategic adjustments based on real-time data and evolving market conditions to drive sustainable growth.Collaborative Goal Alignment: Partner with client teams to understand unique goals and reporting needs, aligning strategies to target specific audience segments and business objectives. I tailor recommendations to adapt to changing KPIs and market trends, enhancing both short- and long-term campaign effectiveness.

Dublin, Ireland

Technical Onboarding & Adoption: Directed comprehensive onboarding processes, ensuring proper configuration and optimization of Marin’s platform for top-tier clients. Developed tailored integration plans to align with each client’s unique data sources, driving faster adoption and measurable outcomes.Strategic Account Management: Led the technical strategy for a portfolio of 20+ customers, establishing multi-tier relationships across executive and operational levels. Acted as a primary point of contact, resolving escalations and aligning Marin’s platform capabilities with long-term client goals.Product Adoption & Engagement: Partnered closely with product and engineering teams to refine product offerings and enhance client workflows, delivering targeted feature guidance and facilitating seamless transitions during feature rollouts.Cross-Functional Collaboration: Coordinated with technical and product teams to resolve client-specific technical challenges and develop actionable insights from product feedback sessions, influencing the product roadmap based on customer needs.Project Management for Integrations: Oversaw end-to-end project management for technical integration initiatives, tracking milestones, coordinating across departments, and ensuring adherence to industry best practices. Regularly updated leadership on project progress and client performance.Customer Education & Enablement: Conducted detailed training and education sessions, empowering clients with in-depth product knowledge and long-term platform value. Communicated product roadmaps, feature rollouts, and new technical updates, ensuring alignment with client objectives.Escalation & Risk Management: Proactively managed escalations by diagnosing technical issues and coordinating with cross-functional teams to expedite solutions. Developed risk mitigation strategies based on usage patterns, adoption levels, and client feedback to reduce churn and enhance retention.

Chicago, Illinois, United States

Chicago

Greater Chicago Area

Clients: Kelloggs, Jim Beam, Frontgate, Roto-Rooter, HSN (Home Shopping Network)Account lead responsible for developing paid search and social strategy for Google, Bing, Facebook and Twitter. This includes partnering with clients to understand business objectives and recommend forecasts, budgets, creative, audience targeting, and project timelines.Routine responsibilities were to oversee weekly meetings with client and advising junior associates on best practices for account optimizations and reporting. This also included developing QBR for on-site client visits to review past performance and roadmap for strategy. I would also participate in new business pitches by developing and presenting content.

Chicago, Illinois, United States

Chicago, Illinois, United States

Clients: SearsFocused exclusively on SEM/PPC optimization and strategy on Google and Bing ads. Managed $3 million in spend per month for respective business units in electronics, appliances and clothing to achieve performance goals (ROAS) each month. Day-to-day activity included Ad copy testing, Keyword Creation, Campaign restructuring, bid optimization and handling ad hoc client requests. This also included a minor role in weekly reporting, analysis and contributing to QBRs.

Romeo, Michigan, United States

My first role in the digital marketing space. As the sole digital marketing manager at a small web development and computer repair business, I executed Search Engine Optimization best practices for local small business websites and basic web development updates. I also managed several SEM/PPC campaigns for our clients focused on meeting ROAS goals. A true DIY role.