Sr Creative Manager
CurrentArt Direction and project management of print and digital marketing campaigns.• Senior Graphic Designer for Daltile/Mohawk Industries and Lead Designer for the Daltile brand, ensuring brand standards are maintained.• Coordinating fulfillment of retail campaigns for publication, national distribution, and displays for 250 Daltile Design Service Centers nationwide.• Applying and training graphic designers and production managers on industry best practices• Managing and maintaining branding guidelines for national and international brands: Daltile, American Olean, Marazzi, and Ragno.• Collaborating with brand marketing to create room scenes for the Daltile brand, including live sets and CGI.• Art directing photo shoots of houses featured in magazines such as Fort Worth Magazine and DWELL.• Collaborating with the Sr. Creative Services Manager and Brand Marketing Managers to implement new SOP’s within the graphics department.• Responsible for the design and production for multiple materials for tradeshows and roadshows; design and production for product catalogs; and print and digital advertising for all brands. Publications include: Contact, Interior Designs, Interiors+Sources, D Home and Architect Magazine.• Managing creative content for digital advertising including: animations for national distribution and internal communication videos.
