Building a team to drive a new global community, social, and influencer strategy for an unannounced project that I am absolutely PUMPED UP about. To be continued...

Led a global team overseeing the social strategy of all 2K Core Games, and our Corporate Channels guiding the brand of 2K. Responsible for the complete go-to-market, year-round social strategy and operations for our Core Games, and sustaining 2K Brand channels. Responsible for delivering fiscal year-ending revenue and owned/earned media targets to contribute to the global success of our games.• Led strategy for 2023 Shorty Awards Winner "Gaming" Campaign of the Year - #DeadpoolSuns, a raucous fan-engagement takeover to build hype around Deadpool's inclusion in Marvel's Midnight Suns. Drove the highest marketing campaign impressions (6.4M), 95% positive sentiment, and 11% social channel growth in 1 week. More here: https://bit.ly/42ntQSp• Grew 2K Corporate Brand social channel impressions 233% YoY from 2021 - 2023• Developed the global social strategy, and led the team overseeing (4) new franchise IPs – Marvel’s Midnight Suns, The Quarry, LEGO 2K, and notably, Tiny Tina’s Wonderlands which significantly beat all sales and social KPI targets. • Rebuilt the 2K Core and Corporate Brand global social team to an internal powerhouse of 6 digital marketing strategists overseeing 5 major franchises, and 25+ channels, running all facets between strategy, execution, creative content production, and analytics.

Led a global team of 6 as Director of Social Media & Community at Square Enix, reinventing the corporate channels as a branded house, with a fan-first global social strategy. Overhauled all internal content and creative strategic approaches to the Square Enix brand channels, reinventing them as a formidable go-to-market channel for all of our games.• Grew social channel impressions 160% YoY from 122M to 318M• Grew total engagements 66% YoY across channels • Created framework instituting Square Enix’s first-ever global brand channel-led social strategies for all titles across North America and Japan

Craft the vision and lead the day-to-day execution of 360 global social media, licensing, and digital marketing campaigns for PlayStation’s Santa Monica Studio. Oversee both studio master brand and marquee IP including 2018's Game of the Year God of War, and all external studio developed games. Organically built studio social media presence to one of the most highly regarded in PlayStation's portfolio, achieving 3.5 million followers across Facebook, Twitter, and Instagram combined. Develop and implement all studio and game content marketing strategy across multiple channels such as TV, experiential, IP extension, paid/earned media, and integrated partnerships.• Developed and directed the entire global social media campaign for one of the fastest selling PlayStation exclusives of all time, God of War. Grew social channels engagement rate by 100% YOY (10X industry avg). Additionally, generated 187M impressions, $1.8M earned media, through an innovative transmedia campaign, The Lost Pages.• Created the vision and content strategy for all Santa Monica Studio game websites, in addition to managing the creative agencies. Received a 2017 Clio award for godofwar.com.• Led the official God of War licensing strategy and built an authentic product creation process to empower the creation of products desired by the fans. God of War has since become the most profitable PlayStation brand for gamer merchandise.• Designed and executed the Digital Marketing Plan for the 2015 re-launch of God of War 3 Re-mastered. Led to 4-million life-to-date sales on a 2nd run game (previously released 2010). • Developed and executed the Digital Marketing Plan for Santa Monica Studio’s first mobile game Fat Princess: Piece of Cake generating 1MM installs on Android & iOS combined.• Drove Influencer Marketing strategy for all studio games affecting millions of paid and earned media impressions from powerhouse creators such as AtomicMari, Matpat, & RoosterTeeth.

Developed and led the annual global online community strategy for all WWE & UFC Games including THQ’s top 2-selling games of 2012 – WWE ’12 & UFC Undisputed 3. Simultaneously transformed the WWE and UFC games franchises into multi-million fan communities. Conceived the social media brand of “WWE Games” and generated 1MM+ Facebook likes and 100K+ Twitter followers in one year, becoming 2K Sports’ most influential brand.• Grew the WWE Games’ Facebook 3,233%, WWE Games Twitter 900%, and UFC Undisputed Facebook 900% in just one year.• Moved THQ from “one-off” sites to a new franchise website strategy for the WWE Games and UFC Undisputed brands. Selected and managed the agency, oversaw budget and content strategy resulting in a 25% increase in annual traffic for both sites.• Created a process to collect fan feedback to influence both rebrand and game development of WWE 12’, which lead to a 40% YOY sales increase, and Mashable's award "Most Social Game".• Created the “Inside the Ring” WWE Games video series to promote the games that drove over 8M views

Pioneered the role of “Community Manager” at EA building the largest, most engaged non-sports communities of EA. Additionally, acted as the game development team’s primary Marketing Liaison handling all marketing requests such as asset development, PR appearances, and feature discussions.• Re-designed and drove the Command & Conquer franchise site to EA’s Top 3 most-visited, drew 14M visits in 1-year. Conceived the content strategy and integrated community building features for 6 years.• Helped establish and starred in the first ever online TV show dedicated to a videogame. BattleCast Primetime ran over two years with 25 episodes and 80K views avg per broadcast.• Fostered relations with top game and movie fan sites, influential fans, and became the authoritative voice of the game on all channels. Incited the creation of over 20 fan sites, EA’s first “Fan Community Day”, and brought 5M visits to the official game site.• Grew Command & Conquer into one of the first respected E-Sports titles with three global seasons, spanning 50,000 players, and a live stream championship from Europe’s largest gaming convention, Gamescom in Germany.• Cultivated the Command & Conquer community from a small critics group to a dedicated confederation of 100+ fan/mod sites. Recognized as the “authoritative voice of Command & Conquer” to fans worldwide for 7 years.

Campus Representative (University of California, San Diego) for world's largest online college community. Responsibilities include: utilizing digital camera to photograph students at events and casual environments around campus; promote and create excitement about web site.