Lead team of 12 professionals responsible for creating new to the world brands and categories, growing and scaling them to $250+ Million and transforming category growth

Led team of 27 professionals who set strategic direction, launched 100+ new products, and developed marketing communication for portfolio of 11 brands worth $2B.

Proud Board Member of Easerseals serving Greater CincinnatiEasterseals provides services to help children and adults with disabilities and/or special needs as well as support to their families. We've been helping families for nearly 100 years. Today, Easterseals assists more than one million individuals and their families annually at more than 550 Easterseals service sites across the country. Each center provides top-quality, innovative services tailored to meet the specific needs of the people we serve.Easterseals has a solid history of building a more diverse and inclusive community in Greater Cincinnati. We create #BreakthroughMoments on the journey to employment for people with disabilities, veterans and military families, and people facing disadvantages.

Head of Consumer Insights & Analytics for Global Herbal Essences & North America Head & Shoulders, Pantene & Aussie ● Accountable for New Product Development, Concept & Communication Development, Ad Spending & Measurement, Analytics● Developed market segmentation & portfolio growth strategy focused on emerging shoppers (i.e. Naturals) resulting in best topline growth in 5 years. launching new brand for Ethnic & Millennials; basis for CEO Strategy Review● Launched new Pantene line targeted at growing Ethnic population (Pantene Gold Series). Delivered $11 Million in Sales; Exceeded $ Sales goals; Most successful launch in Category in 2017; Won Global Diversity & Inclusion Award ● Co-led turnaround of NA Pantene business increasing Sales +$44 Million; Regained #1 Market & stopped 5 year growth decline; Grew Topline for 1st time in 7 years; Delivered back to back years of growth for 1st time in 10 years ● Grew Head & Shoulders 5 straight years, becoming #1 Shampoo in America & reaching record $ Sales & Share● Accountable for working with Marketing Directors & Media Agency to determine how to spend Ad budget● Partnered w/ Sr. Finance leaders to deliver 20% ROI increase on advertising budget within 18 months● Led activation of Big Data/Machine Learning to build P&G Hair Care’s 1st ever store level strategy for growth● Saved P&G $700,000 by more efficiently allocating Nielsen/IPSOS support, eliminating low-value added work

Retail and Shopper Insights Leader for one of P&G’s biggest businesses in North America (Fabric Care: $4 Billion) providing retail & shopper insights leadership for iconic brands such as Tide, Gain and Downy. Direct responsibility for translating consumer/shopper insights into P&G growth strategies and also work directly with retailers/buyers to influence Distribution, Shelving and Assortment decisions. Also led Global eCommerce Team across 27 different P&G Categories.

Served as Shopper Insights Leader for $3 Billion Category at Walmart. Interfaced directly with 4 WM buyers and VP’s providing shopper-based recommendations for distribution leading to 30% increase in Distribution and Record Sales Growth (+$104 Million). Won external "Effie" award for Best Shopper Marketing Innovation for leadership in creating expanding "Swiffer Out of Box". Won 5 Shopper Marketing Industry Awards in 2 Years

Consumer & Shopper Insights Manager for a $2 Billion P&G business (Bounty) - with direct repsonsibility for product, concept, qualification as well as direct responsibility for driving ROI growth on Advertising Budget

ELC Institute Fellow (MLMS) - Mid Level Managers SymposiumThe Executive Leadership Council (ELC) is the preeminent membership organization for the development of Global Black LeadersSelected as one of only 5 Top performing executives at P&G to participate in the Mid Level Managers Symposium - an experience designed bring together the top 1,000 black executives to transform their leadership skills. ELC doesn’t focus on “professional development” but instead “professional transformation” with specific focus on the skills needed to lead an organization in the future.

Global consultant for Hedge Funds & Investment Advisory Firms advising them on CPG Industry, Media & Advertising Industry, Retail Trends, Market Research, eCommerce, Digital/Mobile, Creative & Media Agencies (i.e. Publicis/Omnicom)• Completed over 20+ projects for Global Clients enabling them to make more effective large-scale investment choices

Financial Highlights Fiscal Year End: September Revenue (2006): 796.00 M Revenue Growth (1 yr): 71.60% Employees (2006): 1,640 Employee Growth (1 yr): 18.60%

Ranked in top 5 part-time sales professionals in Cincinnati/Dayton Market, 2004-2005

Funded College Education by working full-time as a sales consultant at Circuity City Inc. 6 -Time President’s Club Award Winner – exceeded 150 % of quota projections, 1999-2003

As a Junior in High School, I interned within the Johnson & Johnson Purchasing department. I successfully developed an online yellow pages system to enable Purchasing Managers to quickly identify potential suppliers of critical parts used to develop surgical equitment.