Aaron Steinberg

Aaron Steinberg Email and Phone Number

Marketing Director | Audience Growth | Reason @ Reason
Aaron Steinberg's Location
Washington DC-Baltimore Area, United States
Aaron Steinberg's Contact Details

Aaron Steinberg personal email

n/a

Aaron Steinberg phone numbers

About Aaron Steinberg

I find that conversions and sales naturally follow from listening, understanding, and offering clear, relevant communication in return. What I love most is helping companies figure out what kinds of information and messaging resonates with prospects, how and when prospects might want information and messaging, and how that communication can be used to guide prospects to sales.There are million digital marketing tools and tactics, which can mean a million ways to interrupt a prospect. Instead, I drive company-wide growth through customer-focused communication. I know how to balance resources, leverage data, understand the prospect, and coordinate carefully crafted messaging across all channels so that when prospects encounter our messaging, they understand and welcome it. They want more of it. And it convinces them, in turn, to seek out our solutions.I am a marketing generalist with hands-on experience across many aspects of contemporary marketing, including SEO/SEM, email marketing, conversion architecture, marketing automation, copywriting, testing and optimization, UX, graphic design, social, managing, coaching, and data analysis. I understand how to align marketing and sales plans with business goals and how to manage limited marketing resources – both internal and external – in the service of overall growth goals.Moreover, I also have extensive experience managing sales goals and designing sales processes. I have worked in nearly every aspect of B2B publishing. I understand how content/product, marketing and sales operate and how they can and should coordinate.

Aaron Steinberg's Current Company Details
Reason

Reason

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Marketing Director | Audience Growth | Reason
Website:
reason.com
Employees:
34
Aaron Steinberg Work Experience Details
  • Reason
    Marketing Director
    Reason Jan 2023 - Present
    Washington, District Of Columbia, United States
  • Insidearm
    Cgo
    Insidearm Mar 2021 - Jan 2023
    Rockville, Maryland, United States
  • Insidearm.Com
    Publisher
    Insidearm.Com Aug 2015 - Mar 2021
    Rockville, Md
    I love creating value. I love it when marketing, sales and content align. I see the bigger picture and I like solving problems. Here's how that shakes out...- Manage all sales and marketing for insideARM and iA Institute projects, products and events; I mess with new product development, copy-writing and design, too.- Responsible for $1M+ in yearly revenue.- Designed media kit and sales strategy for all iA sponsorships.- Manage copy, design and automation for… Show more I love creating value. I love it when marketing, sales and content align. I see the bigger picture and I like solving problems. Here's how that shakes out...- Manage all sales and marketing for insideARM and iA Institute projects, products and events; I mess with new product development, copy-writing and design, too.- Responsible for $1M+ in yearly revenue.- Designed media kit and sales strategy for all iA sponsorships.- Manage copy, design and automation for insideARM digital promotional campaigns and websites.- Converted a digital-ad based revenue model for our main news and analysis site into a lead-generation-based revenue model.- Quadrupled revenue for the First Party Summit conference.- Converted a growth-stalled membership group into a successful on-demand research service for industry compliance and legal professionals.- Designed and implemented new editorial database research product to allow legal and compliance professionals to track critical trends in industry case law.- Designed and implemented industry tech demo showcase as major component of our new event, iA Strategy & Tech; Then helped to convert an in-person event into a successful, sponsor-supported digital event in the summer of 2020. Show less
  • Ucg
    Publisher
    Ucg Oct 2013 - Aug 2015
    Gaithersburg, Md
    • Lead strategy and business development for the banking side of Argosy, the financial services division within parent company, UCG. • Report directly to the partner-owners of the company. Responsibilities include product management, new product design, marketing and sales management. • P&L responsibility for the company’s largest conference, a $1.4M meeting for financial institution directors and officers.
  • Ucg
    Chairman, The National Directors And Ceos Leadership Convention
    Ucg Oct 2009 - Aug 2015
    Plan the agenda, source the speakers, manage the budget, marketing and sales efforts for the credit union industry's largest independent conference for CEOs and directors. Also host the four-day event and serve as the face of the convention brand.
  • Ucg
    Executive Editor, The Bank Safety & Soundness Advisor
    Ucg Nov 2010 - Dec 2014
    Edited and reported on community banking. Emphasis on on all matters related to regulatory action as well as safety and soundness. Shaped editorial direction and managed freelance contributions to publication.
  • Ucg
    Editor, The Safety & Soundness Report
    Ucg Oct 2007 - Feb 2013
    Converted preexisting credit union business publication into a risk- and regulation-focused periodical. Produced news and guidance for credit union publication focused on risk mitigation and regulatory action.
  • Jazztimes, Reason Magazine, Washington Business Journal
    Freelancer
    Jazztimes, Reason Magazine, Washington Business Journal 2001 - 2007
    Freelancer, jazz reviewer, profiles writer, business journalist.
  • Georgetown University
    Editorial Assistant
    Georgetown University 2005 - 2006
  • University Of Virginia Press
    Acquisitions Assistant
    University Of Virginia Press 2001 - 2004

Aaron Steinberg Skills

Editing Public Speaking Publications Copywriting Copy Editing Editorial Publishing Risk Management Content Development Strategy Management Strategic Communications Content Strategy Business Journalism Media Relations Newsletters Storyboarding Financial Reporting Regulatory Reporting Graphic Design Content Management Journalism Web Content Online Publishing

Aaron Steinberg Education Details

  • Indiana University
    Indiana University
    Comparative Literature And Germanic Studies

Frequently Asked Questions about Aaron Steinberg

What company does Aaron Steinberg work for?

Aaron Steinberg works for Reason

What is Aaron Steinberg's role at the current company?

Aaron Steinberg's current role is Marketing Director | Audience Growth | Reason.

What is Aaron Steinberg's email address?

Aaron Steinberg's email address is as****@****ucg.com

What is Aaron Steinberg's direct phone number?

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What schools did Aaron Steinberg attend?

Aaron Steinberg attended Indiana University.

What skills is Aaron Steinberg known for?

Aaron Steinberg has skills like Editing, Public Speaking, Publications, Copywriting, Copy Editing, Editorial, Publishing, Risk Management, Content Development, Strategy, Management, Strategic Communications.

Who are Aaron Steinberg's colleagues?

Aaron Steinberg's colleagues are César Augusto Báez Colmenares, Hunt Beaty.

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