Aaron Edwards Email & Phone Number

Asheville, Nc, Us

Asheville, North Carolina, United States

Oversee and analyze performance and execution of all marketing campaigns and channels for a leading SaaS environmental software developer. Brand management and corporate responsibilities include oversight of website management and design, SEO/SEM, email marketing, social media, PPC advertising and related, event management, and copy/content creation.

Asheville, North Carolina Area

Manage the marketing relations team at a Top 10 U.S. Solar developer. Duties range from email marketing to social media, print advertisement, ad copy, graphic and web design, and analytics. Led implementation of initiatives that have grown the company’s presence in several key areas. For instance, website traffic has increased by over 230% due to initiatives revolving around Google Ads and Analytics. Our client email list has grown organically by over 10x as a result of changes in strategy, leading to growth in concrete leads for our sales team, while decreasing the cost to acquire them. I also led development and design on a new company website, bettering the user experience and increasing website acquisitions. The new website reduced bounce rate by 80% and load times by 25%.

Asheville, Nc

Managed marketing, public relations, and sales during the most expansive period of growth for one of the highest grossing and most respected auction firms in the world. Implemented a modern approach to company promotion by making use of multiple digital assets for the first time, while reinforcing tried and true methods. By using various social media, Google Analytics/AdWords, MailChimp, and other tools at my disposal, I was able to increase marketing reach tenfold, resulting in more consignments, higher sales, and and improved sell-through rates. Directly responsible for a number of record sales at auction. Personally determined and followed leads, providing the resources necessary for first-time and existing clients to make purchases of rare and highly desirable objects. Instrumental in the creation of digital bidding platform BidSquare. Was a member of a select committee to decide company direction, and execute marketing initiatives during the company's infancy. Bidsquare now handles auctions held by over 200 auction houses and is the leading online source for bidding on fine and decorative arts.Researched and cataloged fine wines, early maps, and vintage theatrical posters.

Asheville, North Carolina Area

- Wrote, reviewed, and edited all marketing copy- Developed and managed social media avenues

- Marketed, Planned, and Managed university events.- Budgeted for and contracted external entertainers, and coordinated events.- Hired and managed a twelve-member team responsible for weekly campus events, coordinated weekly meetings, developed ad creative, and managed social media relations.

- Represented the UNC Asheville student body in Student Affairs.- Managed university sponsored events and allocated student fee money.

- Familiarized new students to college culture.- Trained other orientation leaders, and integrated a new, expanded orientation program.

I managed the University hotline, box office, lost & found, and first aid station. I also welcomed families and visitors to campus.