I work with agencies and brands on positioning and marketing, new business initiatives, awards strategy, culture & internal communications, content strategy/creation, brand audits, and M&A counsel.Prior to this, I led business development and marketing for revenue-generating editorial products for PRovoke Media, a business publication focused on corporate reputation and public relations. My multifaceted role included chief client officer, overseeing all of strategic partnerships and sponsor relationships, business development, revenue generation and maintaining cashflow. As chief product officer, I created and built revenue-generating editorial products that have become flagships for the brand, including being the connecting point between editorial and commercial. By combining my editorial and commercial strengths, I grew advertising revenue by more than 300%. As a member of the leadership team, I developed the organizational infrastructure for performance reviews and employee feedback, as well as initiating diversity, equity and inclusion training across the organization. As executive editor, I led several of PRovoke Media's flagship editorial initiatives and events. I spearheaded PRovoke Media's in-depth, data-driven DEI coverage including industry-changing features on women in leadership in PR, the industry's parental leave policies, the gender/racial pay gap, and the tech sector's reputation crisis. I also took the lead on the coverage around the transformation of work. I developed our social media strategy and oversaw its execution across platforms, including a multimedia approach to promote digital, audio and video content. On the events side, I led PRovoke Media's North America Summit and was part of the leadership team for PRovoke Global and founded the Innovation SABRE Awards — North America. I also hosted PRovoke Media's audio and video podcast.