Marketing Communications Consultant
Current
Aarti Shah Consulting
Jan 2022 - Present
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Aarti Shah Email & Phone Number
Strategic & Executive Communications | Business Development & Marketing | Content Strategist & Writer
at
PRSA Silicon Valley
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✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Strategic & Executive Communications | Business Development & Marketing | Content Strategist & Writer
Location
San Francisco Bay Area, United States, United States
Company size
Who is Aarti Shah? Overview
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Aarti Shah is listed as Strategic & Executive Communications | Business Development & Marketing | Content Strategist & Writer at PRSA Silicon Valley, a company with 10 employees, based in San Francisco Bay Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Aarti Shah.
Aarti Shah previously worked as Marketing Communications Consultant at Aarti Shah Consulting and Board Member at Prsa Silicon Valley. Aarti Shah holds Bachelor Of Business Administration — Marketing, Bachelor Of Journalism — News/Features from The University Of Texas At Austin.
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PRSA Silicon Valley
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Profile bio
About Aarti Shah
I work with agencies and brands on positioning and marketing, new business initiatives, awards strategy, culture & internal communications, content strategy/creation, brand audits, and M&A counsel.Prior to this, I led business development and marketing for revenue-generating editorial products for PRovoke Media, a business publication focused on corporate reputation and public relations. My multifaceted role included chief client officer, overseeing all of strategic partnerships and sponsor relationships, business development, revenue generation and maintaining cashflow. As chief product officer, I created and built revenue-generating editorial products that have become flagships for the brand, including being the connecting point between editorial and commercial. By combining my editorial and commercial strengths, I grew advertising revenue by more than 300%. As a member of the leadership team, I developed the organizational infrastructure for performance reviews and employee feedback, as well as initiating diversity, equity and inclusion training across the organization. As executive editor, I led several of PRovoke Media's flagship editorial initiatives and events. I spearheaded PRovoke Media's in-depth, data-driven DEI coverage including industry-changing features on women in leadership in PR, the industry's parental leave policies, the gender/racial pay gap, and the tech sector's reputation crisis. I also took the lead on the coverage around the transformation of work. I developed our social media strategy and oversaw its execution across platforms, including a multimedia approach to promote digital, audio and video content. On the events side, I led PRovoke Media's North America Summit and was part of the leadership team for PRovoke Global and founded the Innovation SABRE Awards — North America. I also hosted PRovoke Media's audio and video podcast.
Current workplace
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Prsa Silicon Valley
10 roles
Aarti Shah work experience
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Board Member
CurrentDrive informative and meaningful content for PRSA Silicon Valley and contribute to the organization's overall visibility with marketing and networking initiatives. Host multimedia interviews on topics related to talent development, workplace culture & diversity, trust & reputation, agency operations and the transformation of work.
Oct 2020 - Present
Co-Host
Current
Heart And Science Of Creative Leadership Podcast
We talk to entrepreneurs of creative agencies about their professional - and sometimes personal - milestones and mistakes.
Jan 2024 - Present
Executive Editor
I led several of PRovoke Media's flagship editorial initiatives and events. I spearheaded PRovoke Media's in-depth, data-driven investigative features including industry-changing features on women in leadership in PR, the industry's parental leave policies, the gender/racial pay gap and the tech sector's reputation crisis. I also took the lead on coverage.
Jan 2019 - Dec 2021
Chief Product Officer/ Head Of Strategic Partnerships
I lead business development and marketing for revenue-generating editorial products for PRovoke Media, a business publication focused on corporate reputation and public relations. My multifaceted role includes chief client officer, overseeing all of strategic partnerships and sponsor relationships, business development, revenue generation and maintaining.
Aug 2016 - Dec 2021
Partner
Responsible for growing revenue and visibility for the organization across multiple stakeholders.
Jan 2014 - Dec 2021
Sr. Editor
Oversees several products within the Holmes Report's portfolio of editorial and events, including the Innovator 25 - North America, the Influence 100 and the Innovation Summit North America, among others. Has leadership roles across the Holmes Report's global portfolio including for news, features and events. Coverage includes groundbreaking features on.
Jan 2013 - Jan 2019
Account Manager
Managed enterprise tech public relations clients across the US, UK and Asia, developing and executing on media relations, content and executive thought-leadership programs, product launches, awards/speaking opportunities and social media engagement. Collaborated with and managed distributed teams and worked with the principals on new business initiatives.
Apr 2010 - Dec 2012
Bay Area Bureau Chief/Senior Reporter
Top reporter breaking stories on multimillion-dollar PR contracts and leading features on the transformation of the industry, in particular its intersection with digital properties and other marketing disciplines. Developed a tight-knit network of sources to consistently break news, scooping competitors.
May 2007 - Apr 2010
Associate Editor, Inside The Navy
Covered defense policy and product innovations.
May 2004 - Jul 2005
2 education records
Aarti Shah education
Bachelor Of Business Administration — Marketing, Bachelor Of Journalism — News/Features
Interdisciplinary Media Studies, Masters Coursework Completed
FAQ
Frequently asked questions about Aarti Shah
Quick answers generated from the profile data available on this page.
What company does Aarti Shah work for?
Aarti Shah works for PRSA Silicon Valley.
What is Aarti Shah's role at PRSA Silicon Valley?
Aarti Shah is listed as Strategic & Executive Communications | Business Development & Marketing | Content Strategist & Writer at PRSA Silicon Valley.
Where is Aarti Shah based?
Aarti Shah is based in San Francisco Bay Area, United States, United States while working with PRSA Silicon Valley.
What companies has Aarti Shah worked for?
Aarti Shah has worked for Aarti Shah Consulting, Prsa Silicon Valley, Heart And Science Of Creative Leadership Podcast, Provoke Media, and The Holmes Report.
How can I contact Aarti Shah?
You can use AeroLeads to view verified contact signals for Aarti Shah at PRSA Silicon Valley, including work email, phone, and LinkedIn data when available.
What schools did Aarti Shah attend?
Aarti Shah holds Bachelor Of Business Administration — Marketing, Bachelor Of Journalism — News/Features from The University Of Texas At Austin.
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