Aarushi Sawhney Email & Phone Number

Melbourne, Vic, Au

San Diego, California, Us

London Bridge, London, Gb

▪ Lead and managed APAC’s first-ever Dotdigital customer awards event for 250 attendees. Some of the achievements: - 130 client award entries- Over 50 key partner involvement- Influenced pipeline growth for Sales and CSMs ▪ Build, own and execute the APAC region marketing plan to effectively grow and accelerate the pipeline through all marketing channels including digital, content, web, webinars, on/offline events, pipeline acceleration, customer and partner co-marketing activities.-Communicate and educate the sales team regarding new and planned marketing initiatives including global, regional and local programs.▪ Managed to liaise effectively with the Global Marketing Team and expanded my knowledge of digital marketing activities for the APAC region. Communicated local digital marketing plans to key stakeholders▪ Developed plans to meet APAC MQL goals, track forecast to goal, and optimise accordingly▪ Recommended new nurture programs globally - including automating data cleansing workflows, and introducing new LinkedIn ads for the region. ▪ Responsible for ideating and executing Dotdigital’s customer awards program for the APAC region. The event is the region’s leading brand awareness campaign comprising 200 customers and partners. ▪ Owned the email marketing, website, and CRM activities of the region▪ Led the charge at managing multiple projects including partner marketing, events, case studies, lead gen. Established relationships with vendors, key partners, and executed over 100 events, contributing to the region's lead gen activity.-Ensure ROI is tracked within CRM and attribution sheets to effectively measure marketing outcomes.

London Bridge, London, Gb

▪ Managed to liaise effectively with the Global Marketing Team and expanded my knowledge of digital marketing activities for the APAC region. Communicated local digital marketing plans to key stakeholders▪ Developed plans to meet APAC MQL goals, track forecast to goal, and optimise accordingly▪ Recommended new nurture programs globally - including automating data cleansing workflows, and introducing new LinkedIn ads for the region. ▪ Responsible for ideating and executing Dotdigital’s customer awards program for the APAC region. The event is the region’s leading brand awareness campaign comprising 200 customers and partners. ▪ Owned the email marketing, website, and CRM activities of the region▪ Led the charge at managing multiple projects including partner marketing, events, case studies, lead gen. Established relationships with vendors, key partners, and executed over 100 events, contributing to the region's lead gen activity.

London Bridge, London, Gb

- Researched, recommended, and executed over 70 hybrid field events and virtual webinars across the APAC region. Took lead in maximising partner referral events which led to the highest MQL

Austin, Texas, Us

-Handling CRM operations and customer journeys through HubSpot -Curating content for a global audience -Implemented and executed workflows for database cleanup which decreased the marketing email bounce rate to 0.89% for 15000 contacts as compared to 15% for 5000 contacts.-Drove the development and execution of marketing programs and customer communications by profiling and segmenting customers in the HubSpot database and analyzing outcomes to optimize market segment opportunities and identify the best targeting solution -Responsible for developing marketing collaterals like eBook, social media copy and creatives for trade shows.-Re-designed blog & increased views, call to action clicks, social engagement, subscribers and implemented digital branding for staff social channels.

Cremorne, Victoria, Au

Daily oversight and implementation of marketing automation campaigns and programs using HubSpotCreation of emails, landing pages, forms and templates within the Marketing Automation PlatformIdentification of campaign opportunities and implementing tactics for Inbound sales and lead generationCreating email, blog and social media content including image sourcing, editing Analysis, evaluation and optimisation of campaign initiativesResponsible for handling quarterly Melbourne HubSpot User Groups event

Melbourne, Victoria, Au

Provide end to end event management services ranging from venue management, audio visual support, and on site assistance to the University of Melbourne Student Union community and external clients (sponsors). Collaboratively working as a part of event and communication team and supporting the team on the delivery of functions and events, including offering excellent customer support service to students belonging to different backgrounds and cultural ethnicities. In addition to the above duties, assisted with administrative tasks like managing the client/sponsor sign ins, collating information when necessary and assisting the event manager with ad-hoc duties to navigate through internal processes and coordinate contracting procedures. I was also responsible for administrating and managing distribution of promotional material around the university campus to drive awareness, engagement and traffic for events and update the event managers regarding any other opportunities available for promotion. Events I have assisted with: -Open Day (University of Melbourne) -Festival of Nations -Orientation (Summer and Winter) -Night Carnival-Weekly BBQ’s

Abbotsford, Vic, Au

Responsible for the development, execution, and management of marketing and communications activities, including online content management, content creation, social media marketing, and traditional advertising. Successful in increasing the consumer footfall of the restaurant by regularly reviewing and updating website and executing content across a range of mediums: eDM, blogs, social media, video, photography, flyers, press releases. I was also involved during the launch of Melbourne’s first ‘pay-as-you-feel’ food rescue grocery store and later on assisted with formulation of marketing and communication plan of the enterprise.

Gurugram, Hr, In

Responsible for serving as the first level of support to clients, and managing and coordinating all digital media projects. Responding to client requests for new project initiatives and collaborating with various departments of the agency to assess the scope of work and produce effective, result-based work. I was also tasked with producing content (copywriting material) for digital media channels ranging from social media to traditional advertising and monitoring project progress by formulating monthly reports to ensure that the team meets project deliverables. By serving as a point of contact for and liaison between the client and internal staff; I was able to potentially resolve conflicts arising due to communication gap and was able to gain high level problem solving skills.

Master’S Degree, Marketing Communications

Bachelor’S Degree, Bcom(Honours)