Aastha Gupta Email & Phone Number

New Delhi, Dl, In

Gurugram, Haryana, India

New Delhi, Delhi, India

• Manage strategic relationships with existing partners including OEMs (Cisco and Dell) and other strategic partners (Crestron, F5, Juniper, Panduit). Identify new opportunities for strategic partnerships to grow customer acquisition, market penetration and increase short term revenue.• Develop and oversee joint business plan and negotiate on terms if required. Ensure commitment to the agreed to business plan from the various top level stakeholders, including the teams that will execute on the plans.• Work with OEM's and partners to identify opportunities and create demand generation plan jointly with sales teams across branches. • Keep a track of sales forecast across the branches and share the same with management and partner. Help teams in building sales pipeline quarter on quarter.• Manage Partner Audits. Have helped company achieve Gold Certification on Cisco.• Understand the focus market, competition analysis and create demand for technology and cloud product and services.• Develop long-term strategic relationships with key OEM's at the C-levels of Business & IT.• Enabling and building the capabilities across the various teams which includes delivering educational and training materials, design various of contest to increase sale of new solutions.• Building and maintaining business relations with global partner to execute global deals.• Work closely across Proactive teams on new programs, policies, processes and Business Contracts.• Planning and execution of multiple programs cross functions and branches.• Develop joint GTM with stakeholders across region and partners. Maintain and track the progress in the CRM and share regular updates with teams - Monthly, weekly and quarterly. • Help company maximise on rebates and incentives.

Delhi, India

• Understand customer’s software business architecture and develop stage (adopt to expand) vise adoption strategy • Responsible to develop and implement specific account penetration strategies along with sales and project manager• Map all necessary stakeholders based on RACI model and develop execution and business strategies• Responsible for conducting workshops, demos and solution presentation for customers along with solution experts• Build strong relationship with stakeholders at all levels and departments (from both IT and OT side)• Build compelling business use cases, align with business goals and increase the utilization for Cisco software in existing accounts• Plan marketing calendar for customers to share latest updates, collaterals and online training schedules as part of adoption• Uncover expand opportunities. Cross-sell and upsell cisco solutions in existing customer base • Device new methods of pitching into an account by understanding customer business needs. Have worked on out of box use cases for selected customers like along with a software partner have created an experience studio using video conferencing for a Manufacturing customer• Act as a trusted Customer Advisor and drive the deal till closure. Owning the complete customer lifecycle from onboarding, adoption, expansion to renewal. Formulated plans and strategy for customer success practice as a part of Customer success advisory team• Use customer adoption health index to keep a track of software utilization and prepare plan for future adoption stages looking at what’s working and what’s not working for a customer• Responsible for developing successful adoption plan specifying business relevant KPI’s, decreasing CRUN rate and increasing NPS and renewal rate

Delhi

• Responsible for leading the marketing team and hunting for greenfield opportunities in the targeted market.• Developed CRM metrics to track and assess the overall success of marketing activities.• Increased cloud solution sales by 25% using Digital marketing. • Accountable for marketing contribution to sales pipeline & revenue and maintain an accurate forecast of sales pipeline and business reports.• Developing and executing result oriented digital marketing campaigns (Google Ads, EDM, SEO, Online PR, Advertising Outreach, Social Media Campaigns, Virtual Events and Webinars).• Ensuring continuous optimisation of marketing activities through monthly reviews and improvement of content to drive better engagements.• Developed drip email marketing to target existing customers to bring an additional 17% of recurring revenue for the organisation.• Managing allotted marketing budgets from OEM to enhance Proactive branding and ensuring the spending is targeted to the best ROI and strategic impact activities.• Create customer references (video and text-based) and maintain the same in CRM and customer reference portal.• Forming strategies to develop and disseminate compelling content in the form of white papers, blogs, case studies and point of views.• Develop strategies to upsell and cross sell in key strategic accounts.• Work in coordination with the Customer Success team to ensure a smooth software adoption, especially in the enterprise networking and collaboration domain.• Managing all media and creative agencies for third party outsourcing.• Leverage data and analytical insights to monitor program results and provide providing business insights and reviews to the senior management.• Responsible for developing a process for Customer Success Practice with Proactive for specific set of customers.• Discover use cases, uncover business need and drive increased adoption for web-conferencing solution and Cisco DNAC.

New Delhi Area, India

Noida Area, India

It a power manufacturing corporations which have many plants in many parts of India. I have completed my summer training project here in Human Resource department on Performance Management System in NTPC,noida(Sector-24).

New Delhi Area, India

Did my research on various competitive brands for Hypertension Drug of the Cipla in South Delhi area

Mba, Marketing And Operations

Education record