Abby Boggs-Johnson's Location
Fargo-Moorhead, United States
Abby Boggs-Johnson's Contact Details
Abby Boggs-Johnson work email
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Abby Boggs-Johnson personal email
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Abby Boggs-Johnson phone numbers
About Abby Boggs-Johnson
Ever since I was a little girl, I've loved to create things. Taking something and finding a new way to use it, or crafting something from scratch using (mostly) words and (sometimes) visuals were constants in my childhood. I'd often write stories and poems or take concepts from chapters of a vintage "Childcraft" book set I loved, creating puppet shows or writing spinoff stories. Sparking creativity fueled by curiosity is what's always inspired me. And I've carried that into my career. That drive to research, create, figure things out, uncover new ideas, try new things, and find better processes and strategies energizes me day in and day out.StrengthsFinder 2.0 Results: Strategic, Achiever, Learner, Maximizer, Relator
Abby Boggs-Johnson's Current Company Details
Abby Boggs-Johnson Work Experience Details
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Senior Brand ManagerSourcewellFargo, Nd, Us
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Marketing Manager Dealer PlanningBobcat Company Oct 2023 - Present -
Assistant Vice President – Digital And Creative ServicesWestern State Bank Mar 2023 - Oct 2023 -
Digital Marketing OfficerWestern State Bank Aug 2019 - Mar 2023
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Director Of Marketing & Creative ServicesDiscovery Benefits Oct 2016 - Aug 2019Fargo, North Dakota AreaIn my role, I led the creative team for internal and external corporate communications and marketing. In a nutshell, I oversaw all digital, content and creative initiatives to support the company's overall marketing strategy and promote the Discovery Benefits brand. Specific responsibilities included: driving a holistic content, marketing, and brand strategy; leading strategy for, editing, and optimizing website and blog content to improve search rankings and engagement, and increase subscriber… Show more In my role, I led the creative team for internal and external corporate communications and marketing. In a nutshell, I oversaw all digital, content and creative initiatives to support the company's overall marketing strategy and promote the Discovery Benefits brand. Specific responsibilities included: driving a holistic content, marketing, and brand strategy; leading strategy for, editing, and optimizing website and blog content to improve search rankings and engagement, and increase subscriber base; crafting on-brand content for cross-channel marketing and advertising campaigns (both print and digital); supervising a creative team to lead overall strategy and create quality content and design across a variety of media and collateral; providing creative direction and strategy support for video content and campaigns; analyzing traffic and engagement to improve the effectiveness of campaigns. Show less -
Director Of Digital MarketingOnsharp Jun 2016 - Oct 2016Fargo, North Dakota Area- Led the Digital Marketing team- Served as account manager/project manager for digital marketing clients- Helped with business development, including proposal development and project estimates- Developed one-time and recurring digital marketing strategies for clients, including strategies for content marketing, SEO, social media, events, and more- Managed team production and project processes- Assisted with general operations for the Digital Marketing team and team… Show more - Led the Digital Marketing team- Served as account manager/project manager for digital marketing clients- Helped with business development, including proposal development and project estimates- Developed one-time and recurring digital marketing strategies for clients, including strategies for content marketing, SEO, social media, events, and more- Managed team production and project processes- Assisted with general operations for the Digital Marketing team and team projections and budget- Developed digital marketing strategies- Provided excellent customer service and communicated effectively to quickly meet client requests or needs - Completed client work professionally, accurately, on time and on budget - Reviewed team client work to ensure level of quality before client delivery- Worked with clients and members of the digital marketing team to identify digital marketing priorities and solutions- Collaborated with team members to improve strategies, deliverables, processes, and more- Led client meetings, sales meetings, and weekly internal team meetings Show less -
Digital Marketing ManagerOnsharp Aug 2015 - Jun 2016Fargo, North Dakota Area- Served as account manager/project manager for digital marketing projects for clients- Developed one-time and recurring digital marketing strategies for clients, including strategies for content marketing, SEO, social media, events, and more- Helped manage team production and project processes- Developed digital marketing strategies- Provided excellent customer service and communicated effectively to quickly meet client requests or needs - Completed client work… Show more - Served as account manager/project manager for digital marketing projects for clients- Developed one-time and recurring digital marketing strategies for clients, including strategies for content marketing, SEO, social media, events, and more- Helped manage team production and project processes- Developed digital marketing strategies- Provided excellent customer service and communicated effectively to quickly meet client requests or needs - Completed client work professionally, accurately, on time and on budget - Reviewed team client work to ensure level of quality- Worked with clients and members of the digital marketing team to identify digital marketing priorities and solutions- Collaborated with team members to improve strategies, deliverables, processes, and more- Ran client meetings and weekly internal team meetings Show less
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Digital Marketing StrategistOnsharp Oct 2013 - Aug 2015Fargo, North Dakota Area- Developed digital marketing strategies- Served as account manager/project manager for client projects- Provided excellent customer service through quick and efficient communication- Worked to deliver strategies to clients on time and on budget- Collaborated with other team members to improve strategies and programs
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Communications CoordinatorConcordia College Feb 2013 - Oct 2013- Served as communications coordinator and primary communications liaison for the department- Managed communications activities such as email marketing, social media strategy, and print communications- Managed the Alumni website and events through iModules- Developed overall communications and digital strategy for the department- Managed event registrations, publications, and communications for signature department events, such as Homecoming and Family Weekend- Assisted with… Show more - Served as communications coordinator and primary communications liaison for the department- Managed communications activities such as email marketing, social media strategy, and print communications- Managed the Alumni website and events through iModules- Developed overall communications and digital strategy for the department- Managed event registrations, publications, and communications for signature department events, such as Homecoming and Family Weekend- Assisted with event planning - Collaborated with departments across campus to help achieve overall institutional goals- Provided alumni communications support for departments across campus- Researched and helped develop the concept for CobbersGive, a crowdfunding platform Show less -
Communications CoordinatorYwca Cass Clay Jun 2012 - Feb 2013Fargo, North Dakota Area- Served as the primary communications liaison for the organization, including crisis communication- Wrote press releases, blog posts, and print communication content- Managed all digital channels, including the website and social media channels- Researched and implemented new ideas and strategies for reaching a wider audience and donor base, both online and offline- Developed content for and sent the monthly organizational newsletter to donors and supporters- Developed and… Show more - Served as the primary communications liaison for the organization, including crisis communication- Wrote press releases, blog posts, and print communication content- Managed all digital channels, including the website and social media channels- Researched and implemented new ideas and strategies for reaching a wider audience and donor base, both online and offline- Developed content for and sent the monthly organizational newsletter to donors and supporters- Developed and designed content for donor mailings and appeals- Attended events on behalf of the organization- Spoke at events on behalf of the organization- Collaborated to help develop strategic cross-channel campaigns, such as the Purple Purse campaign (to raise awareness during Domestic Violence Awareness Month)- Worked with committees to plan signature events, such as Women of the Year and Chocolate Fantasy and Chili, Too- Assisted with grant research and grantwriting Show less -
Ecommerce Merchandiser & Marketing SpecialistSwanson Health Products Aug 2010 - Jun 2012Fargo, North Dakota- Worked in a business-to-consumer eCommerce setting- Managed the National Brand Vendor Advertising program for the swansonvitamins.com website- Developed and executed marketing campaigns for vendors, and measured the success of these initiatives- Assisted with the Swanson Health Products email marketing program- Created and implemented marketing programs and marketing materials, together with designers and writers, for acquisition of new customers (such as emails, homepage… Show more - Worked in a business-to-consumer eCommerce setting- Managed the National Brand Vendor Advertising program for the swansonvitamins.com website- Developed and executed marketing campaigns for vendors, and measured the success of these initiatives- Assisted with the Swanson Health Products email marketing program- Created and implemented marketing programs and marketing materials, together with designers and writers, for acquisition of new customers (such as emails, homepage banner ads, and more)- Identified success of product-based promotions and product placement on the website- Conducted ad hoc reporting when necessary- Measured KPIs for both vendor and internal marketing campaigns and created analytics dashboards- Monitored digital competitor activity via websites, promotions, marketing campaigns, and market share- Attended weekly department, product pricing, brand advertising, and Social Media Team meetings- Presented information regarding KPIs, competitor research, and market research in weekly meetings- Wrote blog posts for the Swanson Health Products website- Collaborated on social media efforts, as one of four members of the Social Media Team- Helped grow the fan base of Swanson Health Products on Facebook to over 32,000 fans, and the followers on Twitter to over 12,000 followers Show less
Abby Boggs-Johnson Skills
Non Profits
Public Relations
Marketing
Analytics
E Commerce
Social Media
Facebook
Social Networking
Email Marketing
Social Media Marketing
Public Speaking
Advertising
Adobe Creative Suite
Marketing Communications
Nonprofits
Research
Wordpress
Blogging
Event Planning
Copy Editing
Online Marketing
Editing
Copywriting
Google Analytics
Press Releases
Creative Writing
Newsletters
Abby Boggs-Johnson Education Details
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Public Relations, Spanish - Magna Cum Laude
Frequently Asked Questions about Abby Boggs-Johnson
What company does Abby Boggs-Johnson work for?
Abby Boggs-Johnson works for Sourcewell
What is Abby Boggs-Johnson's role at the current company?
Abby Boggs-Johnson's current role is Senior Brand Manager.
What is Abby Boggs-Johnson's email address?
Abby Boggs-Johnson's email address is ab****@****ord.edu
What is Abby Boggs-Johnson's direct phone number?
Abby Boggs-Johnson's direct phone number is +170135*****
What schools did Abby Boggs-Johnson attend?
Abby Boggs-Johnson attended Concordia College.
What are some of Abby Boggs-Johnson's interests?
Abby Boggs-Johnson has interest in Animal Welfare.
What skills is Abby Boggs-Johnson known for?
Abby Boggs-Johnson has skills like Non Profits, Public Relations, Marketing, Analytics, E Commerce, Social Media, Facebook, Social Networking, Email Marketing, Social Media Marketing, Public Speaking, Advertising.
Who are Abby Boggs-Johnson's colleagues?
Abby Boggs-Johnson's colleagues are Brenda Marshall, Danielle Wadsworth, Jarrett Swanson, Michelle Cosgrove, Samantha Miner, Ben Joniaux, Jolene Ross.
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