Abby Boggs-Johnson Email & Phone Number

Fargo, Nd, Us

Fargo, North Dakota Area

In my role, I led the creative team for internal and external corporate communications and marketing. In a nutshell, I oversaw all digital, content and creative initiatives to support the company's overall marketing strategy and promote the Discovery Benefits brand. Specific responsibilities included: driving a holistic content, marketing, and brand strategy; leading strategy for, editing, and optimizing website and blog content to improve search rankings and engagement, and increase subscriber… Show more In my role, I led the creative team for internal and external corporate communications and marketing. In a nutshell, I oversaw all digital, content and creative initiatives to support the company's overall marketing strategy and promote the Discovery Benefits brand. Specific responsibilities included: driving a holistic content, marketing, and brand strategy; leading strategy for, editing, and optimizing website and blog content to improve search rankings and engagement, and increase subscriber base; crafting on-brand content for cross-channel marketing and advertising campaigns (both print and digital); supervising a creative team to lead overall strategy and create quality content and design across a variety of media and collateral; providing creative direction and strategy support for video content and campaigns; analyzing traffic and engagement to improve the effectiveness of campaigns. Show less

Fargo, North Dakota Area

- Led the Digital Marketing team- Served as account manager/project manager for digital marketing clients- Helped with business development, including proposal development and project estimates- Developed one-time and recurring digital marketing strategies for clients, including strategies for content marketing, SEO, social media, events, and more- Managed team production and project processes- Assisted with general operations for the Digital Marketing team and team… Show more - Led the Digital Marketing team- Served as account manager/project manager for digital marketing clients- Helped with business development, including proposal development and project estimates- Developed one-time and recurring digital marketing strategies for clients, including strategies for content marketing, SEO, social media, events, and more- Managed team production and project processes- Assisted with general operations for the Digital Marketing team and team projections and budget- Developed digital marketing strategies- Provided excellent customer service and communicated effectively to quickly meet client requests or needs - Completed client work professionally, accurately, on time and on budget - Reviewed team client work to ensure level of quality before client delivery- Worked with clients and members of the digital marketing team to identify digital marketing priorities and solutions- Collaborated with team members to improve strategies, deliverables, processes, and more- Led client meetings, sales meetings, and weekly internal team meetings Show less

Fargo, North Dakota Area

- Served as account manager/project manager for digital marketing projects for clients- Developed one-time and recurring digital marketing strategies for clients, including strategies for content marketing, SEO, social media, events, and more- Helped manage team production and project processes- Developed digital marketing strategies- Provided excellent customer service and communicated effectively to quickly meet client requests or needs - Completed client work… Show more - Served as account manager/project manager for digital marketing projects for clients- Developed one-time and recurring digital marketing strategies for clients, including strategies for content marketing, SEO, social media, events, and more- Helped manage team production and project processes- Developed digital marketing strategies- Provided excellent customer service and communicated effectively to quickly meet client requests or needs - Completed client work professionally, accurately, on time and on budget - Reviewed team client work to ensure level of quality- Worked with clients and members of the digital marketing team to identify digital marketing priorities and solutions- Collaborated with team members to improve strategies, deliverables, processes, and more- Ran client meetings and weekly internal team meetings Show less

Fargo, North Dakota Area

- Developed digital marketing strategies- Served as account manager/project manager for client projects- Provided excellent customer service through quick and efficient communication- Worked to deliver strategies to clients on time and on budget- Collaborated with other team members to improve strategies and programs

- Served as communications coordinator and primary communications liaison for the department- Managed communications activities such as email marketing, social media strategy, and print communications- Managed the Alumni website and events through iModules- Developed overall communications and digital strategy for the department- Managed event registrations, publications, and communications for signature department events, such as Homecoming and Family Weekend- Assisted with… Show more - Served as communications coordinator and primary communications liaison for the department- Managed communications activities such as email marketing, social media strategy, and print communications- Managed the Alumni website and events through iModules- Developed overall communications and digital strategy for the department- Managed event registrations, publications, and communications for signature department events, such as Homecoming and Family Weekend- Assisted with event planning - Collaborated with departments across campus to help achieve overall institutional goals- Provided alumni communications support for departments across campus- Researched and helped develop the concept for CobbersGive, a crowdfunding platform Show less

Fargo, North Dakota Area

- Served as the primary communications liaison for the organization, including crisis communication- Wrote press releases, blog posts, and print communication content- Managed all digital channels, including the website and social media channels- Researched and implemented new ideas and strategies for reaching a wider audience and donor base, both online and offline- Developed content for and sent the monthly organizational newsletter to donors and supporters- Developed and… Show more - Served as the primary communications liaison for the organization, including crisis communication- Wrote press releases, blog posts, and print communication content- Managed all digital channels, including the website and social media channels- Researched and implemented new ideas and strategies for reaching a wider audience and donor base, both online and offline- Developed content for and sent the monthly organizational newsletter to donors and supporters- Developed and designed content for donor mailings and appeals- Attended events on behalf of the organization- Spoke at events on behalf of the organization- Collaborated to help develop strategic cross-channel campaigns, such as the Purple Purse campaign (to raise awareness during Domestic Violence Awareness Month)- Worked with committees to plan signature events, such as Women of the Year and Chocolate Fantasy and Chili, Too- Assisted with grant research and grantwriting Show less

Fargo, North Dakota

- Worked in a business-to-consumer eCommerce setting- Managed the National Brand Vendor Advertising program for the swansonvitamins.com website- Developed and executed marketing campaigns for vendors, and measured the success of these initiatives- Assisted with the Swanson Health Products email marketing program- Created and implemented marketing programs and marketing materials, together with designers and writers, for acquisition of new customers (such as emails, homepage… Show more - Worked in a business-to-consumer eCommerce setting- Managed the National Brand Vendor Advertising program for the swansonvitamins.com website- Developed and executed marketing campaigns for vendors, and measured the success of these initiatives- Assisted with the Swanson Health Products email marketing program- Created and implemented marketing programs and marketing materials, together with designers and writers, for acquisition of new customers (such as emails, homepage banner ads, and more)- Identified success of product-based promotions and product placement on the website- Conducted ad hoc reporting when necessary- Measured KPIs for both vendor and internal marketing campaigns and created analytics dashboards- Monitored digital competitor activity via websites, promotions, marketing campaigns, and market share- Attended weekly department, product pricing, brand advertising, and Social Media Team meetings- Presented information regarding KPIs, competitor research, and market research in weekly meetings- Wrote blog posts for the Swanson Health Products website- Collaborated on social media efforts, as one of four members of the Social Media Team- Helped grow the fan base of Swanson Health Products on Facebook to over 32,000 fans, and the followers on Twitter to over 12,000 followers Show less