Abby Goode Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Canberra, Australia

Client and brand experience includes: ActewAGL, Capital Airport Group, Tourism Tropical North Queensland (TTNQ), Rawson Homes, University of Canberra and The National Museum of Australia. Responsible for the development and delivery of digital strategy and transformation projects across a number of key accounts, delivering projects that achieve commercial.

Melbourne, Australia

Client and brand experience included: Kmart, Pace Property Development, Holden, Seek, Origin and The Communications Council.

Melbourne, Australia

Client and brand experience: Officeworks, Momentum Energy, AAMI and Maxwell Williams. Strategic lead on CX, lifecycle, personalisation and optimisation projects for blue-chip Australian clients in the insurance and retail sectors, creating revenue growth through the development and implementation of data-driven marketing and customer experience strategies..

Newcastle Upon Tyne, United Kingdom

Communicator (part of Trinity Mirror PLC) is one of the UK’s leading providers of email, mobile, social and web marketing software. Reporting to the Head of Product Marketing, I was responsible for all elements of marketing mix with specific focus on product marketing and communications. Managing a department of 16 digital (2 direct reports) marketing.

Newcastle Upon Tyne, United Kingdom

• Working as part of an International Commercial team for Sage Online, responsibilities included:
• Delivery of integrated multi-channel campaigns to drive customer acquisition and conversion through the Direct Web and Direct Sales Channels and the SagePay E-commerce Partner Channel
• Management of the SEM strategy including the delivery of PPC campaigns, SEO through organic search and inbound marketing content through the blog, whitepapers, guides and case studies
• Monitoring, analysing and reporting on all campaign results using tools including such as Google Analytics, Sysomos (social media tracking), Hubspot (inbound lead tracking) and in-house CRM
• Quarterly budgetary planning to ensure spend matched monthly KPIs for customer acquisition
• Adopting new tools and approaches to marketing, becoming the teams Inbound Marketing specialist, using Hubspot as a tool to quickly create landing pages for one off campaigns

Newcastle Upon Tyne, United Kingdom

• Production of detailed campaign plans for all activity and work with designers and external agencies to oversee the implementation of marketing campaign
• Management of all e-marketing campaigns, design and circulation of print media and promotional events
• Assisted in the development and execution of the Strategic Marketing Plan and Communications Strategy, including the development and implementation of a new brand for NUSU
• Built a new website to coincide with the launch of the new branding and the opening of a new students’ union building in June 2011

• Raised awareness of North East England regionally, nationally and internationally, through the award winning ‘Passionate people. Passionate places’ tourism marketing campaign
• Provided marketing and administrative support for large international events including the World Travel Awards 2007 and the North East England Tourism Awards.

London, United Kingdom

Cam Professional Diploma, Digital Marketing

Cim Professional Diploma, Marketing

Cim Professional Certificate, Marketing

Education record