Abby Goode Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Canberra, Australia

Client and brand experience includes: ActewAGL, Capital Airport Group, Tourism Tropical North Queensland (TTNQ), Rawson Homes, University of Canberra and The National Museum of Australia. Responsible for the development and delivery of digital strategy and transformation projects across a number of key accounts, delivering projects that achieve commercial and brand success. Specialising in product and platform strategy, I’m required to: - Initiate, develop and maintain a range of working relationships with key stakeholders and SMEs across all core client accounts.- Support clients to scout high impact ideas and opportunities and link these with solutions to drive innovation.- Undertake research to develop a deep understanding of core audiences and market needs in order to inform the platform or product opportunity - Define the opportunity and develop the vision, strategy and go-to-market plans- Support project delivery working as part of a cross-functional agile team, fostering an environment for ideation and exploration.- Utilise design thinking methodologies to identify solutions and assess their viability with user testing. - Provide direction and assistance to design teams to inspire and guide them through innovation processes, ensuring they’re working towards the strategy.- Analyse effectiveness of solutions created and identify scalability and commercial application.As part of the senior leadership team I'm also responsible for developing and executing the new business and existing client growth strategies in partnership with the Client Engagement Director, contributing towards revenue and account growth . I’ve also taken lead on team happiness and engagement, implementing several initiatives that have contributed towards an increase in our employee engagement score; Isobar Canberra now has the highest employee engagement score nationally.

Melbourne, Australia

Client and brand experience included: Kmart, Pace Property Development, Holden, Seek, Origin and The Communications Council.

Melbourne, Australia

Client and brand experience: Officeworks, Momentum Energy, AAMI and Maxwell Williams. Strategic lead on CX, lifecycle, personalisation and optimisation projects for blue-chip Australian clients in the insurance and retail sectors, creating revenue growth through the development and implementation of data-driven marketing and customer experience strategies. Harnessing first-party customer data, trends and insights to provide strategic direction & marketing recommendations around their CRM activity.Other responsibilities:1. Developing and delivering data-driven marketing and customer experience strategies for clients 2. Ongoing development of lifecycle planning process to ensure agility, speed to market and strategic focus3. Being strategic lead on new business pitches4. Working with Business Management teams to define strategic objectives for their accounts and then supporting them in delivering data centric marketing solutions, driving performance of campaigns by analysing data to derive insights and recommendations for optimisation5. Engaging with resources from the RAPP Global Network to develop integrated solutions for clientPlatform experience: - Adobe Campaign- Adobe Audience Manager- Optimizely- Google Analytics- Sitecore

Newcastle Upon Tyne, United Kingdom

Communicator (part of Trinity Mirror PLC) is one of the UK’s leading providers of email, mobile, social and web marketing software. Reporting to the Head of Product Marketing, I was responsible for all elements of marketing mix with specific focus on product marketing and communications. Managing a department of 16 digital (2 direct reports) marketing professionals, I was responsible for uncovering customer insights & mining strategic opportunities to enhance the customer experience and optimise the platform. Key successes:1) Delivery of a new website built on Sitecore with redesigned navigation, content and IA. 2) Creating and delivering early position strategy on GDPR (General Data Protection Regulation) in 2013, including countrywide workshops / forums and 7 comprehensive guides some time before full market awareness.3) Supporting the creation and roll out new business strategy based on product marketing research.4) Delivering 210% ROI for marketing spend.Responsibilities in this role include:1) Liaising with industry experts Gartner to stay ahead of the digital marketing technology curve.2) Managing all B2B communication channels, web, email, print, events, content creation for lead generation.3) Creating customer personas, being the voice of the customer in organisation, holding research meetings with key customers, analysis of key customer data.4) Consulting for key customers on ecommerce, web analytics and online strategy 5) Supporting the management of the product roadmap and manage market requirement gathering including competitor analysis.6) Supporting all platform releases with an effective and timely release and contingency communications plan.

Newcastle Upon Tyne, United Kingdom

Working as part of an International Commercial team for Sage Online, responsibilities included:• Delivery of integrated multi-channel campaigns to drive customer acquisition and conversion through the Direct Web and Direct Sales Channels and the SagePay E-commerce Partner Channel• Management of the SEM strategy including the delivery of PPC campaigns, SEO through organic search and inbound marketing content through the blog, whitepapers, guides and case studies• Monitoring, analysing and reporting on all campaign results using tools including such as Google Analytics, Sysomos (social media tracking), Hubspot (inbound lead tracking) and in-house CRM• Quarterly budgetary planning to ensure spend matched monthly KPIs for customer acquisition• Adopting new tools and approaches to marketing, becoming the teams Inbound Marketing specialist, using Hubspot as a tool to quickly create landing pages for one off campaigns• Acting as the Social Media Ambassador, take lead on all social media activity and liaise with the central PR team to quickly respond to all leads • Working with the Commercial Product Manager to ensure that all customer feedback gathered during customer conversations is considered and delivered through the product roadmap where appropriate• Act as a representative for the marketing team at all software development sprint kick-offs and debriefs, ensuring that any actions are picked up and delivered, corresponding with relevant release dates• Management of the website, including producing and refreshing copy, to ensure that it remains up to date following each release

Newcastle Upon Tyne, United Kingdom

• Production of detailed campaign plans for all activity and work with designers and external agencies to oversee the implementation of marketing campaign• Management of all e-marketing campaigns, design and circulation of print media and promotional events • Assisted in the development and execution of the Strategic Marketing Plan and Communications Strategy, including the development and implementation of a new brand for NUSU• Built a new website to coincide with the launch of the new branding and the opening of a new students’ union building in June 2011

• Raised awareness of North East England regionally, nationally and internationally, through the award winning ‘Passionate people. Passionate places’ tourism marketing campaign• Provided marketing and administrative support for large international events including the World Travel Awards 2007 and the North East England Tourism Awards.

London, United Kingdom

Cam Professional Diploma, Digital Marketing

Cim Professional Diploma, Marketing

Cim Professional Certificate, Marketing

Education record