Abby Matheson Email & Phone Number

Winnipeg, Mb, Ca

Winnipeg, Mb, Ca

Winnipeg, Manitoba, Canada

Responsible for the planning and deployment of digital marketing activities across all EDW's channels (EDW, Tourism Winnipeg, Peg City Grub, YES! Winnipeg) and facilitating the management and distribution of social media, website and email marketing programs.• Implement and manage social media strategies, content, posts, comments and reviews on social platforms.• Content development and distribution• Lead the development of email marketing in Pardot • Implement, develop and coordinate content that amplifies messaging from partners, influencers, travel media and content creators.• Coordinate content with interns and summer students• Work on paid search and paid social seasonal campaignsMarketing Tech Stack:- Sprout- Salesforce- Pardot- Klear- Meltwater- Monday.com- Tableau- CrowdRiff- Dropbox- Photoshop- Lightroom- Catalyst

Winnipeg, Manitoba, Canada

Responsible for creating, writing and distributing digital content and social media for Tourism Winnipeg, Peg City Grub and Economic Development Winnipeg while facilitating the distribution of e-newsletters, blogs, photos and industry communications.Responsible for implementation of a new email marketing platform with a new CRM. Working on telling the Winnipeg story through my own lens and with content creators and partners.

Winnipeg, Manitoba

Portrait photographer with experience in:- Family/Lifestyle sessions- Personal Branding- Headshots- Commercial- Boudoir - Weddings

Winnipeg, Canada Area

Responsible for developing, maintaining and creating a digital ecosystem which includes:- Content creation (blogs, social posts, e-newsletters, online ads)- Social Media management (manage platforms & monitor engagement/comments/ratings)- Photography & Photo Editing (Lightroom & PhotoShop)- Analytics (ROI, keywords, target demographics, audiences) - Paid Search & Paid Social (digital ad management & creation)- Google Analytics & Ad Words- Work with Third Party developers.- CRM (HubSpot)- Website Maintenance (content, photos, updates)- Responding to company reviews & engagement

Winnipeg, Manitoba, Canada

- Coach and advise students, provide program information, help build strong relationships and enrol them to start their program.- Managed a large portfolio of potential students & maintain contact rates and hit performance targets.- Attend sales and networking events including career fairs.

Winnipeg, Manitoba, Canada

Marketing-Strategy and Planning: Build and manage a marketing calendar (blog posts, whitepapers, eBooks, reports, webinars, infographics).-Grow new leads, including marketing-qualified leads and converting site traffic through calls-to-action, landing pages and lead generation content. -Optimize marketing automation and lead nurturing processes through email, content and social channels. -Report analytics and refine process to convert leads to qualified prospects. Social Media Management-Build and manage social media profiles and presence (Facebook, Twitter and LinkedIn).-Create shareable content for specific networks to spread both our brand and content. -Monitor and engage in social discussions about MicroAge, competitors, and/or industry from existing leads and customers as well as brand new audiences. -Run regular marketing promotions and campaigns.-Explore new ways to engage and identify new social networks to reach our target buyers. -Track, measure, analyze all initiatives to report on social media ROI. Blog Management-Create content, provide feedback to other contributors and edit other content. -Optimize content for SEO and lead generation. -Contribute to long-form content projects such as eBooks and whitepapers. Email Marketing-Grow email list organically.-Build and manage various email campaigns including the template designs, calls-to-action, and content used in email blasts. -Segment lists based on behaviors with past email engagement and website interactions (content downloads, site page visits). -Measure results and optimize the lead nurturing work flows for these segments to convert leads into qualified appointments. Office 365 -Manage events and awareness campaigns, compile support resources.-Manage and deliver training content creation and customization.

Winnipeg, Canada Area

- Senior Sales Agent- Travel Agent- Leadership Development Program- Mentor- Assistant Trainer

Gangdong-Gu, Seoul, Korea

Developed curriculum and materials for each level of education; instructed lessons which included language, world events/studies, debate. Created course work, participated in team building events with a diverse range of Korean teachers and International teachers.

Bachelor’S Degree, Politics & International Development Studies

Education record