Abel Bueno Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

Leading our Product Design Team in Barcelona, collaborating with a wide range of stakeholders, from engineers to brand and marketing managers, to deliver the best tools for small and medium companies who are looking for new software.- Working with Agile methodologies: SCRUM and Lean UX.- Performing user research through HCI methodologies to guide our product vision: gathering requirements through exploratory studies, conceptualizing our findings in user personas and constantly… Show more Leading our Product Design Team in Barcelona, collaborating with a wide range of stakeholders, from engineers to brand and marketing managers, to deliver the best tools for small and medium companies who are looking for new software.- Working with Agile methodologies: SCRUM and Lean UX.- Performing user research through HCI methodologies to guide our product vision: gathering requirements through exploratory studies, conceptualizing our findings in user personas and constantly self-evaluating our design with users.- Remote testing through research platforms such as Usertesting and Userzoom.- Quantitative analysis of experiments through A/B testing in Analytics-Optimize.- Wireframing and UI Design through Figma and Sketch.- Constant collaboration and handoff with the development team during implementation and validation.Recent achievements:- Redesign of the user interface of our Category pages and Comparison tool, improving findability, satisfaction and quality leads metrics.- Building our Design System for GetApp: DiamonDS.- Elaboration of a UX Benchmarking framework and metric set to measure the investment of our efforts and competitors.- Collaboration in the brand redesign launched in 2019. Show less