Leading the sales growth of GroupM’s proprietary AI products across North America. Copilot enhances programmatic advertising campaigns (AdTech) to optimize clients’ business KPIs. • Tackled the challenge of demystifying AI and translating complex concepts into actionable business solutions. Grew Copilot from an internal offering to managing $200M in budgets • Commercialized Copilot: Transitioned Copilot from an internal tool to a commercial solution for GroupM’s agency clients. Developed a tiered pricing structure and established an activation and support workflow for clients.• Innovated Commerce Solutions: Partnered with DSPs such as Xandr, TradeDesk, Google’s DV360, Amazon, and various data providers to create Copilot’s Commerce solutions. Pioneered the first solution of its kind in the CPG sector, driving incremental revenue.• Client Solutions and Customization: Engaged with clients to identify their challenges, translating intricate AI concepts into customized business solutions. Acted as an AI evangelist within the organization, training teams to effectively communicate the benefits of Copilot. • Market Trend Monitoring and Product Innovation: Analyzed market trends and collaborated with Product Managers to drive continuous innovation. Ensured our offerings consistently outperformed competing solutions.

• Hands-on board member for Great Life Mentoring, a 501(c)(3) organization focusing on volunteer-based mentoring for children from low-resource families receiving outpatient mental health care• Empowering individual and organizational growth: Cultivate a supportive and ethical environment, steer strategic direction, and secure resources to empower Great Life Mentoring's mentors and kids• Champion ethical and impactful growth: Guide the organization through sound governance and financial management practices, securing resources to advance our mission and empower individuals• Leveraging professional skills and life experiences to power the Marketing Committee and DE&I efforts of Great Life Mentoring