- Wrote, edited and proofed over 150 pieces of content including research articles, interviews, technical product updates, company features, press releases, partnership announcements, and corporate profiles.- Specialised in medium-to-long-form content.- Skills include-- creating a unified voice and tone across content types,-- interviewing subject matter experts such as psychiatrists, medical doctors, and softwareengineers,-- simplifying complex material for wider audience accessibility,-- academic journal sourcing, analysis, and summarization.

- Led the fine arts division; focused on the design, development and delivery of large-format art and music events, exhibitions and commissions for 5-star hotels, grade-A offices, and luxury retail and residences.- Completed 10 projects in 6 years, working with 150+ artists, musicians, curators, architects, and designers across genres and media.- Reconceptualised and repositioned Art Bengaluru, turning it into one of India’s leading contemporary art festivals and attracting artists worldwide to Bangalore’s iconic UB City venue.-- Wrote, edited and proofed curatorial letters, exhibit concept notes, and artist statements.-- Designed and developed festival and artist catalogues, and exhibition maps.-- Established and maintained relationships with the press and liaised with PR to promote theexhibition and artists.-- Liaised with graphic designers, external content writers, event agencies and marketing to ensure auniform voice and tone for the festival and each edition's theme.-- Conducted curatorial walks for the public including schools and NGOs.- Developed and delivered proposals, presentations, project and event plans, budgets and profit forecasts to key stakeholders and leadership.- Primary presenter and pitch maker to secure project contracts and clients, and establish relationships with key partners, stakeholders and collectors.- Wrote articles on contemporary art for the group’s quarterly lifestyle magazine.

- Wrote, edited and proofed press releases, background documentation and client profiles for the media.- Planned and coordinated programs and events.- Media release dissemination and follow-ups.- Pitched and coordinated one-to-one media interviews.- Provided general communication counselling to clients.