Abhishek Shrivastava Email & Phone Number

Sunnyvale, Ca, Us

Head of Product for LinkedIn's Advertising Platform, with responsibility for growing LinkedIn's Ads business at multi-billion dollar scale, and accountability for all Advertiser facing products. During my tenure I have helped establish LinkedIn as the premiere destination for b2b marketing and as the platform that provides best value back to the advertisers: https://lnkd.in/en6QYzUr. My team is focused on creating member (user) value, advertiser value, and business value - in that order. I am helping transform how b2b marketing works through recent launches such as Thought Leader Ads, Revenue Attribution Report, Accelerate, Event Marketing, and CTV Ads. Additionally, I am the product Executive Sponsor for LinkedIn's Accessibility program, which is focused on closing the Disability unemployment gap by making products inclusive and usable by every member of the global workforce.

Sunnyvale, Ca, Us

Product for LinkedIn Marketing Solutions.Some relevant Links:https://techcrunch.com/2020/06/02/linkedin-ad-retargeting/https://www.businessinsider.com/linkedin-is-taking-a-big-page-from-facebooks-ad-playbook-2018-6https://www.adexchanger.com/ad-exchange-news/linkedin-makes-in-feed-video-ads-generally-available-and-enhances-measurement/https://www.thedrum.com/news/2019/03/21/linkedin-brings-lookalike-audiences-b2b-marketing

Sunnyvale, Ca, Us

Built and led Ads Marketplace that included products across serving, personalization, AI/ Relevance, targeting, formats, measurement, and supply. The portfolio included Ads Trust, Safety, and Privacy.

San Ramon, Ca, Us

San Francisco, Ca, Us

Built Twitter's Direct Response advertising business. I oversaw a product management org that was responsible for building and launching performance Ads products across creative, targeting, measurement, and platform capabilities. Some example products: Tailored Audiences, Website Card, Lead-gen Card, Website tags for conversion tracking, and Conversion Lift Reports. https://blog.twitter.com/2016/optimizing-campaigns-with-conversion-lift-reportshttps://blog.twitter.com/2015/enhancements-to-conversion-tracking-for-webhttps://blog.twitter.com/2015/understanding-the-impact-of-twitter-ads-through-conversion-lift-reportshttps://blog.twitter.com/2013/conversion-tracking-for-twitter-adshttps://blog.twitter.com/2014/introducing-the-website-tag-for-remarketinghttps://blog.twitter.com/2013/more-relevant-ads-with-tailored-audienceshttps://blog.twitter.com/2014/reach-the-right-users-with-two-new-mobile-targeting-options

Santa Clara, California, Us

Unboxed is post-purchase companion for products people care about. For Brands Unboxed aggregates customers across retail channels with deep analytics: http://www.unboxedapp.com/

Palo Alto, Ca, Us

Product management for display advertising platform where I helped build v1.0 of Amazon's in house DSP. I also led the supply strategy, plan, and product definition of Amazon's mobile advertising initiative.Amazon DSP: http://www.adweek.com/news/technology/amazon-advertisings-sleeping-giant-awaken-2013-145964?page=1Amazon Mobile Ads: https://developer.amazon.com/sdk/mobileads.html

Sunnyvale, Ca, Us

Part of Yahoo!'s Advertising Products Group where I helped build APT - Yahoo!'s next generation display advertising platform and exchange. I was primarily focused on Advertiser products and business platform. As part of one of the projects I contributed to the definition of IAB Impression Exchange standard (http://www.iab.net/media/file/IABIESImplementationGuidelinesv2.pdf). I was the lead Product Manager from Advertising Products for monetizing Y!OS social applications developed on Yahoo Application Platform.

Sunnyvale, Ca, Us

Led all engineering activities for Hotjobs Jobseeker portal with a team of 25+ engineers. Oversaw significant improvements in Jobseeker site performance which helped take Hotjobs to #2 position in online job recruitment industry.

San Jose, Ca, Us

Member of Acrobat Engineering team - worked on Tagged PDF initiative and PDF conversion technologies. Creator of the PDF to RTF/ DOC functionality and co-creator of the PDF to XML/ HTML feature within Acrobat. Helped establish Acrobat/ PDF as industry standard and grow revenues over 20x over seven years.

Mba, Entrepreneurship, Business Strategy

Be, Computer Science

Ms, Computer Science