Abigail Smith Email & Phone Number

Planning store events and take on a pro-active marketing role, for example, promoting seasonal periods, launching new collections as well as pro actively being involved with the community as other local business. As well as building up a relationship with the local media. This has led to me being the Area Marketing Manager for all east coast stores and being responsible for the marketing for 10 stores within the area. Conducting Marketing meetings, running marketing events across the East Coast, collating feedback and writing reports on each event looking at lessons learnt and future involvement with each event.Using commercial awareness of the store and react to trade peaks and troughs, customer trends and gender analysis using weekly store and company reports to display key pieces of stock and key performance wardrobes. Reacting to stock levels within the store and East Coast area, conducting stock takes and implementing security measure within the store.Monitoring all targets and KPI’s, motivating and driving all staff to achieving targets set by the company as well as reaching individual goals as set. Managing all recruitment, inductions, training and developing, reviews and appraisals within the store, providing direction for the team at all times and leading from the front. Promoting a positive image at all times, within not only the store, but also all areas of the business.

Cambridge, United Kingdom

Organising and managing various fundraising events over the 18 months, raising over £50,000 with boat brunches, black tie balls, sponsored cycles, charity walks, and auctions. With this collecting auction lots’ and raffle prizes from various companies in exchange for promoting their business through our website, on the boat and within the particular events.Coordinating weekly meetings to ensure Oar Raisers are completing tasks and event holding in a timely fashion. This is essential, as communication is key, leading up to an event daily updates are sent to all involved in the particular event to ensure the event is as big a success as possible.Approaching local business and companies regarding corporate sponsorship, writing press releases to market events for example, the Cambridge to Kent 80-mile nonstop charity walk. Ensuring all events are updated on social media sights such as face book, twitter, websites along side local and national Parkinson’s groups.Designing and arranging the printing of all marketing materials for example banners’, tickets, flyers and posters depending on the events needs and requirements. Ensuring the distinctive brand identity remained present, whilst working to a strict budget.Managing budgets and costing for all events, ensuring costs are kept to a minimum in order to raise more money for the charity. Working with corporate sponsors for the donations of kit for the Atlantic trip, ensuring the kit is of high standard, and items are delivered within the time constraints.Conducting feedback meetings and following up after each event, lessons learnt and future planning for upcoming events, this is good practice for any event held however small.

Motivating the team at all times, and ensuring the success and profitability of the business. Leading by example and ensuring all staff are delivering exceptional customer service.Multi managing several stores in the Cambridge area during sale periods, planning and organising staff and stores for the sale preparation and launching the first day of sale. Ensuing the day-to-day running of the store and all new policies and procedures and communicated to all staff through team meetings and team talks at the start of shifts.

Diploma, Psychology

A Levels, Art, English Literature, Politics

Activities and Societies: House and School Prefect Athletics U16 Hockey U16 Netball World Challenge Expedition Guyana Duke of Edinburgh.