Abigail Sligh Email & Phone Number

- Build and maintain marketing calendars for social media & stores; focusing on seasonal marketing strategy, product storytelling, promotions, brand campaigns & events, as well as performance metrics for both channels - Develop and oversee the social media strategy and content across 144.8k followers on Instagram, Facebook, and TikTok- Regularly engage with social media community to increase brand awareness and engagement rate among followers - Update and manage budgets for both store and social marketing initiatives with reporting on weekly and monthly basis

- Develop & implement store marketing plans including advertising, mall marketing,events, and PR to drive increased brand awareness and long-term traffic & sales- Establish relationships with store management, mall marketing teams, and outsidevendors to ensure maximum participation in all relevant on site events & promotions- Collaborate with store operations & visual team to develop new brand support plansincluding email, social, paid media, website, and in-store support- Assist in the development & execution of brand awareness campaigns for the opening ofthree new stores ensuring cross promotion across all marketing channels

- Built product detail pages for all new products, including SEO-rich titles, descriptions, categorizations, image assignments, etc. - Merchandised products on the site for newness visibility, collection groupings, andrelated products to increase upsell and higher AOV/UPT opportunities- Maintained and tracked inventory through initial receipt to transfer out process- Oversaw the digital presence of stores across South Moon Under website, google places,yelp, and others as needed to ensure accurate and updated information

Washington D.C. Metro Area