Alexander Church Email & Phone Number

Santa Monica, California, United States

Partnered with sales leadership to revamp TrueCar’s dealer customer satisfaction survey. Led the research team in survey design, programming, analysis, and reporting. Assisted with integrating survey results into Tableau dashboards for wider access by the sales team.Collaborated with the partner development team to create an enticing benefits package for electric vehicle (EV) buyers, leveraging choice-based conjoint analysis to identify the most preferred package. Mentored junior researchers in survey design, analysis, and reporting.Leveraged Qualtrics to design, program, and launch site intercept surveys for measuring TrueCar’s site usability and experience. Shared findings and recommendations with product and UX teams to help guide the product roadmap.Implemented a consumer-centric initiative within the product team by enabling continuous user interviews between TrueCar site visitors and product managers. Executed intercept surveys for recruiting participants and drafted interview discussion guides with product managers.

Santa Monica, California, United States

Worked cross-functionally to create TrueCar’s first voice-of-consumer program, leveraging feedback from surveys, app reviews, social media, and inbound complaints. Spearheaded creation of coding frame, guided design of Tableau dashboard, and led monthly analysis / reporting.Partnered with product and UX teams to enhance TrueCar’s upper funnel content. Leveraged MaxDiff and TURF to identify essential vehicle features and optimize content mix. Launched site intercept surveys for measuring user experience pre and post redesign.Supported the growth of the TrueCar Military brand by designing and programming a targeted brand tracking study in Qualtrics, specifically tailored for militarily-affiliated car shoppers. Coached junior researcher for end-to-end management of the study post-launch.Collaborated with product marketing to develop value propositions for a new product (TrueCar+). Utilized MaxDiff methodology to identify the most appealing value propositions and TURF analysis for optimizing messaging.

Santa Monica, California, United States

Managed the consumer experience (NPS) study for TrueCar and partner sites. Designed and programmed the survey in Qualtrics, constructed dashboards for monitoring feedback, and provided recommendations for improving the consumer experience.Spearheaded research initiatives for TrueCar’s rebrand and provided guidance to the marketing team for using insights to optimize the campaign. Executed a series of quantitative studies, including creative testing, value prop testing, and a media consumption habits study.Partnered with product and UX teams to launch a user profiling study, delving into visitors’ car shopping preferences, attitudes, and behaviors. Designed and programmed survey using Qualtrics Site Intercept.

Santa Monica, California, United States

Led brand and ad tracking for TrueCar. Designed and programmed survey in Qualtrics and managed fielding, analysis, and reporting. Presented insights to marketing and executive teams for better understanding TrueCar’s brand health and campaign performance.Conducted creative testing using a mixed-methods approach (online discussion boards and surveys) to collect consumer feedback for multiple animatics. Delivered findings and recommendations to the marketing team for refining video creative.

Armonk, New York, United States

Co-led redesign of global brand and ad tracking study, including design of pilot study for testing new questions and estimating incidence rates of new audiences. Conducted regression, factor, and correlation analyses to identify top drivers of favorable brand perceptions.

Armonk, New York, United States

Co-managed global brand and ad tracking study across 11 countries. Designed questionnaire, analyzed data, generated reports, and delivered insights to multiple teams internationally.Managed US media consumption habits study. Designed questionnaire, generated reports, and delivered insights for improving channel strategy and optimizing media mix (via TURF analysis).Conducted online bulletin board focus groups to understand perceptions of the enterprise IT hardware market among IT decision makers. Drafted discussion guides, moderated groups, analyzed results, and shared findings with senior leadership.(Position contracted via MaPS / Millward Brown Analytics)

Columbus, Ohio Area

Analyzed longitudinal customer satisfaction data to understand customer pain points and uncover key drivers of satisfactionLeveraged syndicated data (comScore) for evaluating Nationwide's competitive position within the direct banking marketplacePresented insights and recommendations to senior management for improving the customer experience of Nationwide and improving Nationwide's competitive position within direct banking marketplace

Master’S Degree, Marketing Research, Gpa 4.0/4.0

Notable coursework: Research design & methodologies (qualitative and quantitative), data analysis (including multivariate techniques).

Bachelor’S Degree, Marketing; Sales Communication, Gpa 3.7/4.0

Activities and Societies: Phi Sigma Pi National Coeducational Honor Fraternity (Vice President of Beta Sigma Chapter), Finalist in Eli.