Anna T. Email & Phone Number

Boston, MA

• Consult with clients to develop campaigns to recruit targeted individuals for private online market research communities for national and multinational companies, including Fortune 500 companies.
• Manage multi-faceted consumer relations marketing campaigns - with strong emphasis on social media/digital marketing
• Community audience knowledge: pharmaceutical, food and beverage, technology, financial services, retail, B2B and travel/leisure Applied skills:
• Survey Development, Consumer Messaging, Email Process Specialist, Data Storyteller, Manage budgets, Train Staff

Boston, MA

• Project manager responsible for recruiting and retaining members for private online market research communities
• Managed 20+ client accounts annually based in communities in North America and Europe
• Deployed email campaigns to recruit appropriate members to online communities:
• Developed survey questionnaires; programmed surveys and profile fields; analyzed survey results in Excel to identify qualified candidates; anticipated recruitment challenges to meet project schedules and budgets
• Managed client incentive programs; alerted teams to cost-savings measures

Buffalo, NY

• Operated as list broker for postal and email campaigns; specialized in educational mailings
• Improved demographic profiling, increasing niche mailing response rates by 25 percent
• Optimized scheduling of projects and improved operational procedures to increase profitability
• Oversaw data processing, offset and laser printing with multiple versions, letter shop and postal processes
• Attained fast-track promotion through performance record

Buffalo, NY

• Developed and implemented new home food-entertaining product line division
• Developed 100+ new products for seasonal line
• Managed 800+ candy making molds and supplies through product life-cycle: from product development, vendor selection, launch, to product maintenance