Andrea Collins Email & Phone Number

Indianapolis, Indiana, United States

Research Director for WXIN (FOX59) and WTTV (CBS4)

Indianapolis

• Developed community and content partnerships that are in line with company/station mission and news/sales initiatives.
• Created, recruited, and moderated the WRTV Community Advisory Committee.
• Lead the WRTV Stream Team meetings, collaborating with multiple departments to develop and implement a new media strategy on our OTT/Live Stream App.
• Empowered others as an internal cheerleader assisting Human Resources with incentives, presentations, and events to welcome an encourage/inspire staff.
• Implemented innovative text marketing campaign to reach a more diverse audience than the current broadcast tv viewer.
• Created station events with sponsorship opportunities to grow WRTV's presence in community and increase revenue.

Indianapolis, IN

• Developed and maintained solid Marketing Consultant & Client Relationships as the go-to Research Expert in the market. Was the first local station out in the market (and across the country) with an informative.
• Created and presented WRTV Research and Programming road show presentations on upfront as well as Indy 500 for staff, rep firm, and top agencies (locally and nationally).
• Instituted a Research 101 presentation for new hires and students.
• Trained Sales and Creative Services on tools to help improve their workflow, and revenue.
• Strategically analyzed data for News, Sales and Marketing on our audience vs competitors, where there is an overlap and viewing equaling opportunity, what audiences we over-index in vs struggle with, programming and.
• Used Nielsen's methodology to our advantage, created a retitling strategy on lower performing news nights to keep only our higher quarter hour as the program average, enabling us to grow rank to #1 or #2 in the 6P and.

Jacksonville, Florida

• Helped with the transition from being one of the top CBS affiliates in the country and #1 station in Jacksonville to be the #1 Independent station in the country and maintaining its ratings dominance in Jacksonville..
• Trusted industry beta tester for Sales Negotiating and estimate tool One Domain (later became Wide Orbit Media Sales).
• Provided specialized research for key customers that affected 100% of their advertising dollars; moving their money to WJXT-TV4 off of broadcast competitors and other competitive media growing our market share to #1 in.
• Helped Account Executives grow their client relationships by becoming more than Salespeople but Trusted Advisors by being honest and upfront with their media plans showing where the best places to reach their prospects.
• Trained Account Executives and Research and Sales Interns with Research and Sales Software
• Supervised 2 to 4 Research and Sales Interns each semester (Summer, Fall, and Winter) giving them entry level, real world experience needed for them to get their foot in the door after graduation, helping numerous.