Program Manager, Beta Testing and Trials- Ran a global internal beta testing program for Kindle software. - Designed, wrote, and built surveys to determine customer satisfaction ratings and uncover bugs. - Utilized email marketing tactics to retain and engage tester pool and optimize survey response rates. - Analyzed survey results and qualitative feedback. Gave product recommendations to Kindle team.

- Reporting directly to the CEO led marketing initiatives, set brand strategy, and directed creative.- Set and managed brand advertising budget: identified opportunities, led creative strategy, and managed accounts and execution across print, podcast, TV, and digital ads.

- Led multi-channel, cross-functional initiatives to drive Joule purchase and usage: set strategy and goals, manage deliverables, review creative, write and edit copy, set up campaigns, and analyze results.- Act as the voice of the customer during definition of strategic go-to-market plans for products, features, and product lines, including positioning, pricing, discounts, promotions, and rollout campaigns.- Led content marketing and editorial strategy, including ChefSteps.com, email, social, and in-app.- Wrote copy, selected imagery, and managed campaigns for paid social, organic social, email, and web.- Created and managed a new content development process.- Initiated and led first company-wide target audience definition and persona development.- Drove strategy for incentivizing, collecting, and sharing user-generated content to aid marketing efforts.

- Exceeded member recruitment and content goals, for which I was responsible, by leading usability testing, A/B testing, and optimization efforts for key conversion funnels on EDF.org.- Project managed technical site builds from strategy through execution, bringing together cross-functional teams of developers, designers, content owners, and science and policy subject matter experts.- Created, maintained, and optimized EDF digital content with goal of reaching specific new audiences and converting members and donors. - Led effort to develop and implement a new content strategy for 200+ EDF.org policy-focused pages.- Led user research project on year-end giving behaviors: wrote surveys, analyzed results, and created a customer journey map. - Key contributor to process to define goals, KPIs, and analytics reporting process for EDF.org- Set up and implemented a time and resource tracking process for the web team.

- Managed strategic multi-channel marketing campaigns to promote key conservation initiatives, driving online and offline actions.- Led communication between the national content team, based in New York, and other national programs, state offices, centers, and chapters across the country to tell organization-wide stories in web and print publications.- Senior editor on the 2013 Audubon Annual Report.

- Executed marketing campaigns to promote programs including the Christmas Bird Count, Great Backyard Bird Count, explore.org bird cams, share our shores, and more. - Developed email strategy delivering targeted content to segmented audiences through multi-platform digital initiatives—resulting in open and click rates 15% higher than industry averages. - Wrote member emails, social posts, and web copy, using the brand voice to convey complex policy and scientific topics for general audiences.- Working directly with the CEO, COO, and other department heads, wrote and designed the quarterly President's Report for the Audubon Board of Directors.

- Led strategy and channel management for National Audubon Society Facebook and Twitter. Wrote copy, sourced images. Reported on results.