Responsible for all external communications for the team, including branding and tone, campaign development, social media, and infrastructure maintenance. Some key examples include the Ontario-wide MPX (monkeypox) campaign to get community members vaccinated, the Party and Play video series to bring nuance and sensitivity to discussions about sexualized substance use, setting up new CRM and digital communication systems for the team, and overseeing a full redesign of the GMSH website and social media presence.

Broadly, I was responsible for leading and supporting clients’ work to reach target audiences, change public opinion, build their lists, recruit volunteers, mobilize people to take online and offline actions and attend events, and donate. I worked extensively with member-driven organizations, including labour unions, ENGOs, NGOs, and political parties.I built digital tools, strategies, and campaigns to mobilize members/supporters around specific issues or events, and build engagement over time. I also did extensive capacity building, often over months, to train our clients’ in-house staff. I oversaw the strategy and development of clients’ campaigns, conducting pre-campaign research and post-campaign evaluation. I was also responsible for developing strategic plans and helping clients adopt best practices and a digital-first approach to communications.My work was recognized with two Reed Awards in 2020 for for best online campaign video (Canada) and best online campaign video (international).

Primarily responsible for training Members of Parliament and their staff in using digital tools to effectively reach and engage with their constituents, including how to use email management systems, writing and editing emails, and digital campaign development. I facilitated training workshops in English and French, including an annual staff training conference in Ottawa. I supported the implementation of new online platforms like MailChimp, Asana, and Slack across Member of Parliament offices. And I facilitated the “Digital Champions” staff training project, which trained staff and volunteers on all aspects of digital communications, from Facebook ads and data analytics to storytelling and brand development.

Managed the production of all external digital communications from the Federal Party Office, including website content, email, and database maintenance. Oversaw quality assurance for all central Party digital communications. Produced all digital fundraising products, contributing to the single best year of fundraising in the Party’s history at that point. Developed feedback mechanisms for digital communications – surveys, opinion polls, and feedback forms – to guide messaging, issues management, and framing for digital communications. Assisted with issues framing and messaging for digital content. Trained volunteers and staff in creating and running effective digital communications programs, including how to use email management systems, writing and editing emails, and digital campaign development.

Supported field organizing through online promotion, engagement, and volunteer recruitment. Conducted ongoing testing to determine the most effective digital communication tools, methods, and user experience. Offered training workshops in English and French for volunteers, Party staff, and leadership campaigns on digital campaign organizing. Produced training videos for staff and volunteers on using Party web resources. Investigated and learned new online platforms like MailChimp, Blue State Digital, Asana, and Slack to support their broad implementation across the Party. Supported production of social media content, including selecting videos and images to post, writing and reviewing text, and determining post times and frequency.

Developed and implemented political campaigns on campuses across Canada, including the "End the Ban" campaign to end discrimination against gay and bisexual men in Canada’s blood collection policies and was successful at reducing the deferral time required for gay and bisexual men to donate blood, gaining a commitment from Canada Blood Services to continue to reduce the deferral time, based on research and monitoring. Managed media relations with online, print, and broadcast media. Coordinated national events with Canadian and international speakers, including national and provincial student gatherings and lobby meetings with Members of Parliament and Senators. Organized skills training conferences for incoming students’ union Directors and student activists covering: campaign organizing, media relations, outreach and public engagement, budget management, fiduciary responsibilities, event organizing, inclusive movement-building, government lobbying, and service provision.

Elected by a national assembly of post-secondary students to represent them and their interests at the federal level. Represented students to the federal Parliamentary Finance Committee and the CanadaStudent Loans Program. Managed strategic partnerships with key stakeholders. Participated in media interviews—print, online, and TV media.

Elected by a national assembly of post-secondary students to represent them and their interests at the federal level. Represented students to the federal government and managed campaigns on access to education and education funding, accessible public transit, copyright, and queer/trans issues. Trained campaigners and organizers for national, provincial, and local campaigns. Coordinated the Campaign for Bottled Water-Free Communities with partner organizations, seeing over 40 campuses and 80 municipalities end the sale and distribution of bottled water and invest in public water infrastructure.

Elected by students to represent their interests in the university and to governments and to oversee the operations of the Union, with the largest voter turnout on record to that point. Successfully organized complete teams of progressive students for the Union’s Board of Directors and Executive Committee three years in a row. Managed the collective bargaining process with the unionized staff and successfully negotiated a new contract. worked with Union staff to host major and minor events throughout the year, including the September orientation festival for incoming and returning students, exam de-stressors, and athletic and arts appreciation events. Coordinated and project-managed successful campaigns to support progressive educational policy including:» the "Stop Flat Fees" campaign, which resulted in a major provincial policy shift in tuition fee collection, saving members up to $2,300 each per year;» the "Say No to Access Copyright" campaign, which was successful in eliminating an unnecessary license agreement, collectively saving members $1.3 million annually;» the "Save Arts and Science" campaign, which was successful in defending eight critical areastudies departments in the Faculty of Arts and Sciences from closure.

Elected by students to represent their interests in the university. Worked in coalition with on-campus labour unions to ensure consistent messaging across groups, to provide student support during labour negotiations, and to use collective pressure to improve worker and student rights at the University. Expanded the number of popular education materials for members on complex issues like institutional governance and tuition fee policy, making them easily understood, interesting, and accessible.Trained and mentored student advocates in media skills development, social justice issues, campaigns coordination, public speaking, policy writing, research, equity, and educational political development.