For over 30 years, I have been doing clever things with systems and data, from creating text adventure games as a child with an Amstrad CPC464, to building single customer view databases and data integration processes for complex data models as a Data Solutions Director at Data HQ Ltd. My passion is to understand the clients' challenges and goals, and to deliver data solutions that enable them to simply bring the insight into action.As a leader and a consultant, I have developed and managed a team of data and technical experts, and have worked with a variety of cloud platforms, customer data platforms, and SaaS providers. I have also won the Best Use of The Apteco Marketing Suite award in 2017, showcasing my work with Greggs on their loyalty scheme. I enjoy being hands-on with the data, and finding new ways to integrate, automate, and visualize data for insight and marketing purposes.