Marketing Research And Development Lead
CurrentResearching and developing innovative multi-channel marketing strategies and campaigns to drive engagement and sales.Planning and testing campaigns with SMART targets, utilising A/B testing and cost-benefit analyses to optimize performance.Analysing campaign performance data and presenting actionable, data-driven recommendations to senior management.Documenting and implementing successful marketing strategies, creating detailed procedures to ensure consistency across the… Show more Researching and developing innovative multi-channel marketing strategies and campaigns to drive engagement and sales.Planning and testing campaigns with SMART targets, utilising A/B testing and cost-benefit analyses to optimize performance.Analysing campaign performance data and presenting actionable, data-driven recommendations to senior management.Documenting and implementing successful marketing strategies, creating detailed procedures to ensure consistency across the team.Monitoring sales trends and evaluating campaign outcomes to maximise ROI and drive continuous improvement. Show less