I've worked in music for 15 years, from running DIY record labels, creating zines, and building websites, to starting my professional career in music PR. I then moved onto a record label and artist management where I spearheaded the release of slowthai's UK number 1 album and two further UK top 10 albums.Over the years, I've been fortunate enough to work with (and continue to do so) a broad spectrum of artists, including Disclosure, slowthai, Jessie Ware, James Blake, Florence + The Machine, The Prodigy, HAIM, Jamie Woon, Skream, Crystal Castles, Bullion, DJ Koze, Django Django, SOHN, and Kindness among others. My Music PR experience specifically focused on online press, from strategising the development of new artists among the burgeoning global blog culture (circa 2008-2013) to establishing artists who went on to achieve critically acclaimed album releases and top 10 chart positions.Moving onto Record Label and Artist Management, I have worked across a broad range of areas, including:• Release strategy and project management: timeline structure and formulation, performance monitoring, promotional team coordination.• Marketing: fanbase development, digital and OOH advertising, creative consultation, Web3.• Streaming: release pitching, artist growth strategy, data analysis, relationship building, marketing and activations.• Live: unique fan activations, consultation on artist touring• Social and digital marketing: TikTok strategy, Discord development, advertising.• Brand partnerships: liaising with brand agents in identifying areas for artist growth and partnerships around specific activations.• Finance: release budgeting from debut single through to album release (across all areas), tour budget review.• Legal: negotiating commercial release terms and preparation of release agreements.I'm passionate about developing artists and their fanbases, forging connections that lead to long-term careers in as many exciting and innovative ways as possible.
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Marketing DirectorOut Of Office Oct 2023 - PresentLondon, England, United Kingdom -
General ManagerMethod Music Limited Mar 2018 - Oct 2023London, England, United KingdomRecord label and artist management responsibilities • Roster: includes slowthai, Disclosure, Nemahsis, Dj Streaks and amy michelle.• Marketing: fanbase development, digital and OOH advertising, creative consultation, merch and D2C strategy, Web3 initiatives.• Release strategy and project management: timeline structure and formulation, performance monitoring, promotional team coordination, asset coordination and distribution.• Streaming: release pitching, artist growth strategy, partner relationship management, marketing and activations, data analysis (DSP dashboards, ChartMetric, Label / Distro dashboards).• Live: consultation on artist touring, fan activations, album release integration strategy.• Social and digital marketing: TikTok strategy, Discord development, advertising.• Brand partnerships: liaising with brand agents in identifying areas for artist growth and partnerships around specific activations.• Finance: release budgeting from debut single through to album release (across all areas), tour budget review.• Legal: negotiating commercial release terms and preparation of release agreements.• Admin: coordination of metadata and release initiation information for audio and video products. -
Senior Marketing ManagerMethod Music Limited Mar 2018 - Oct 2023 -
Marketing And PromotionsMethod Music Limited Jan 2016 - Feb 2018 -
Head Of Online PrToast Press Ltd Mar 2010 - Jan 2016London, England, United KingdomStrategising the development of new artists among the burgeoning global blog culture (GvsB, Pitchfork, Abeano, The FADER, Altered Zones, Disco Naivete, The Line of Best Fit, Stereogum, Pigeons & Planes, FACT, Dummy and XLR8R among others) to implementing PR campaigns that went on to achieve critically acclaimed album releases and top 10 chart positions.Roster included Disclosure, James Blake, Florence + The Machine, Jessie Ware, Katy B, Skream, SG Lewis, HAIM, Jamie Woon, Crystal Castles, DJ Koze and more. -
PublicistMagnum Pr Jun 2008 - Jan 2010New York, United States
Adam Royal Education Details
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Joint Honours Degree
Frequently Asked Questions about Adam Royal
What company does Adam Royal work for?
Adam Royal works for Out Of Office
What is Adam Royal's role at the current company?
Adam Royal's current role is Music Marketing Director.
What schools did Adam Royal attend?
Adam Royal attended University Of Sunderland.
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Adam Royal
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