Adam Royal

Adam Royal Email and Phone Number

Music Marketing Director @ OUT OF OFFICE
Adam Royal's Location
London, England, United Kingdom, United Kingdom
About Adam Royal

I've worked in music for 15 years, from running DIY record labels, creating zines, and building websites, to starting my professional career in music PR. I then moved onto a record label and artist management where I spearheaded the release of slowthai's UK number 1 album and two further UK top 10 albums.Over the years, I've been fortunate enough to work with (and continue to do so) a broad spectrum of artists, including Disclosure, slowthai, Jessie Ware, James Blake, Florence + The Machine, The Prodigy, HAIM, Jamie Woon, Skream, Crystal Castles, Bullion, DJ Koze, Django Django, SOHN, and Kindness among others. My Music PR experience specifically focused on online press, from strategising the development of new artists among the burgeoning global blog culture (circa 2008-2013) to establishing artists who went on to achieve critically acclaimed album releases and top 10 chart positions.Moving onto Record Label and Artist Management, I have worked across a broad range of areas, including:• Release strategy and project management: timeline structure and formulation, performance monitoring, promotional team coordination.• Marketing: fanbase development, digital and OOH advertising, creative consultation, Web3.• Streaming: release pitching, artist growth strategy, data analysis, relationship building, marketing and activations.• Live: unique fan activations, consultation on artist touring• Social and digital marketing: TikTok strategy, Discord development, advertising.• Brand partnerships: liaising with brand agents in identifying areas for artist growth and partnerships around specific activations.• Finance: release budgeting from debut single through to album release (across all areas), tour budget review.• Legal: negotiating commercial release terms and preparation of release agreements.I'm passionate about developing artists and their fanbases, forging connections that lead to long-term careers in as many exciting and innovative ways as possible.

Adam Royal's Current Company Details
OUT OF OFFICE

Out Of Office

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Music Marketing Director
Adam Royal Work Experience Details
  • Out Of Office
    Marketing Director
    Out Of Office Oct 2023 - Present
    London, England, United Kingdom
  • Method Music Limited
    General Manager
    Method Music Limited Mar 2018 - Oct 2023
    London, England, United Kingdom
    Record label and artist management responsibilities • Roster: includes slowthai, Disclosure, Nemahsis, Dj Streaks and amy michelle.• Marketing: fanbase development, digital and OOH advertising, creative consultation, merch and D2C strategy, Web3 initiatives.• Release strategy and project management: timeline structure and formulation, performance monitoring, promotional team coordination, asset coordination and distribution.• Streaming: release pitching, artist growth strategy, partner relationship management, marketing and activations, data analysis (DSP dashboards, ChartMetric, Label / Distro dashboards).• Live: consultation on artist touring, fan activations, album release integration strategy.• Social and digital marketing: TikTok strategy, Discord development, advertising.• Brand partnerships: liaising with brand agents in identifying areas for artist growth and partnerships around specific activations.• Finance: release budgeting from debut single through to album release (across all areas), tour budget review.• Legal: negotiating commercial release terms and preparation of release agreements.• Admin: coordination of metadata and release initiation information for audio and video products.
  • Method Music Limited
    Senior Marketing Manager
    Method Music Limited Mar 2018 - Oct 2023
  • Method Music Limited
    Marketing And Promotions
    Method Music Limited Jan 2016 - Feb 2018
  • Toast Press Ltd
    Head Of Online Pr
    Toast Press Ltd Mar 2010 - Jan 2016
    London, England, United Kingdom
    Strategising the development of new artists among the burgeoning global blog culture (GvsB, Pitchfork, Abeano, The FADER, Altered Zones, Disco Naivete, The Line of Best Fit, Stereogum, Pigeons & Planes, FACT, Dummy and XLR8R among others) to implementing PR campaigns that went on to achieve critically acclaimed album releases and top 10 chart positions.Roster included Disclosure, James Blake, Florence + The Machine, Jessie Ware, Katy B, Skream, SG Lewis, HAIM, Jamie Woon, Crystal Castles, DJ Koze and more.
  • Magnum Pr
    Publicist
    Magnum Pr Jun 2008 - Jan 2010
    New York, United States

Adam Royal Education Details

Frequently Asked Questions about Adam Royal

What company does Adam Royal work for?

Adam Royal works for Out Of Office

What is Adam Royal's role at the current company?

Adam Royal's current role is Music Marketing Director.

What schools did Adam Royal attend?

Adam Royal attended University Of Sunderland.

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