Hi. Here's a little background. After graduating university with degrees in commerce and clinical psychology, I began my career working in maximum security prisons, before making the natural move to advertising when I joined Saatchi & Saatchi as a Strategic Planner. During this time I invented a psychological board game 'The Analyst'​, translated into three languages (still selling well in Benelux countries), and completed my Masters Thesis 'Identifying the Underlying Constructs of Cool People' (yes really!)I co-founded Naked Communications, APAC in 2004. Naked embraced a behavioural change model whilst building brands and was one of Australia’s most awarded and successful agencies (winning AdNews Agency of the Year Grand Prix in 2007). After selling Naked we created THINKERBELL - where we practice 'measured magic' - bringing together marketing science and hard core creativity. Our Thinker / Tinker model has led to rapid success, winning Adnews Agency of The Year just 2 years after opening. In 2023 we were award Campaign Brief Agency of the year, Campaign UK Global Agency of The Year (2nd), AMI Agency of the Year, and Global Agency of the Year on ‘Bestads’. I’ve also co-founded two conferences s p a c e (corporate cochella) and MSIX (marketing sciences ideas change). and DOA, a social cause agency. I also sat on the boards of TRIBE (social influence), the Public Interest Journalism Initiative (PIJI), and Good Thnx.I co-host a the ‘Black T-Shirts: XXL Creativity for Business’ podcast, and was Disrupt Radio’s Enterprise Breakfast co-host.I'm a regular panelist on TV shows Gruen, The Project, and Sunrise #mastersofspin (as well as Celebrity Apprentice and Australia's Next Top Model (don't ask!), and Man Up. I had a weekly segment on national radio station MMM, and ABC. I've commentated and/or write for TIME, The Australian, Fast Company, The Guardian and Wall Street Journal. Some recognition2010 Adnews’ 40 under 402012 Australian Creative's Power 202013 The WARC Global Prize for Innovation2014 The Cannes Chimera2014 Worlds Top 50 Planners2016 Chair of Judging ADMA2019 Distinguished Alumni from Murdoch University2023 Chair of Judging LIA2024 Chair of Judging PADC I've authored two books 'The Advertising Effect: How to change behaviour'​ (Oxford, 2015) & 'Stop Listening to The Customer (Wiley, 2020).I do keynote speaking globally with ODE Management.Most importantly, I'm married to an amazing woman (Anna) and have two very cool boys (Asterix and Arturo), a dog, snake, blue tongue, and a revolving cast of tropical fish.