Leading a team of 15 i'm responsible for the strategy and delivery of ICAEW's digital product and experience. The team comprises experts in the disciplines of data analysis, user research, UI and UX design, engineering, product and project management. We have end-to-end responsibility for the innovation of ICAEW's digital channels.

With complete responsibility and accountability of the department my role is to define, present and monitor the vision and strategy of our brand experience across our digital channels, in order to maximise business return.Leading a department of 8 FTE and several contractors the activities we are involved in are split across the following three teams:Discovery - collection, analysis and presentation of quantitative and qualitative data to inform a programme of digital deliveryDesign - architect, visualise and define the interaction experience of our digital products and servicesDelivery - using Agile methodology manage the front-end/back-end build, testing and deployment of our digital products and services

As UX Manager I lead the team responsible for ensuring our online customers receive a first class brand experience across any of our digital channels, whilst optimising these channels to maximise the commercial opportunities they present to ICAEW.- Responsibility for the design, interactivity, usability, structure, development and accessibility of all ICAEW digital channels including websites and mobile applications- Management of the permanent User Experience team including Assistant Manager (x1), UX Specialist (x1), Front end Designers and Developers (x2), Analytics and Search Specialist (x1). Team management also includes short term contractors to fill projects and responsibility for Sitecore Developers (x3)- Interrogation of web analytics data to determine digital strategy direction- Responsibility for SEO, optmising customer journeys and online goal conversion- Define, present and communicate the UX strategy to key stakeholders and senior management- Creating wireframes, mock ups and hi-fidelity prototypes of new digital services - Plan and conduct user testing and research sessions- Cross-functional and cross-departmental project management - Business champion of the need for, and best practice of, User Centred Design and development to drive commercial improvement

Responsible for online and offline marketing activities in relation to the CMI and sister brand the Institute of Consulting including:- Creation of marketing plans and strategies, working closely with Director's and Heads of Departments across the entire business plus a national network of regional teams- Brand manager- Responsibility for marketing acquisition and retention including online and offline campaign management - Website manager- Implementation and management of tactical activities to support short-term and long-term business objectives- Test, refinement and analysis of online and offline channels- Agency management Key projects:- Led rebranding project from summer 2010 to winter 2010- Led 3-phase website redevelopment between summer 2010 and spring 2012- Managed several campaigns in addition to ongoing online marketing programme - Part of management team responsible for delivering major annual industry awards night

Additional responsibility within TNT Post placed further emphasis on:- Digital developmentResponsibility for increasing TNT Post's profile and business generation across digital channels including website, search engines, mobile, social media and email

Marketing campaign responsibilities:- Lead generation and acquisitionDevelopment, implementation and evaluation of lead generation strategies for 5 business divisions - External marketing communication campaign management (direct marketing, advertising, sponsorship, email)Managed SME acquisition campaigns during a period of high growth for the company - Website managementResponsibility for the TNT Post UK website including development of website as a lead generation tool- Maintaining agency relationshipsThe daily contact for several agecnies across a number of disciplines