• Editing tutorials and other technical content for Linode/docs.

• Authored features and tutorials on Linux & Open Source Software.

• Founded Hallman Digital LLC, a content services, web design, and digital consultancy firm located in beautiful Gainesville, FL.

• Oversaw editorial operations, developed content strategy, coordinated worldwidecoverage with our four international bureaus, and set standards for awards, testing, andlayout.• Managed a team of nearly three dozen remote freelance contractors, from writers &editors, to translators & page setters.• Scaled a staff of writer/editors into specialized beat editors, each with a small team offreelance writers.• Doubled the publishing schedule & increased the number of product reviews sixfold.• Leveraged existing licensed award structure as a product review scoring system toincrease licensing revenue.• Increased production efficiency by standardizing specifications in order to reuse existingdata for future comparisons.• Dramatically increased affiliate revenue by incorporating relevant product links at keyaction points in our standard article formats.• Dedicated a freelance writer to creating deals content on a daily basis.• Quadrupled the number of evergreen best picks-style articles, and launched dozens ofservice-oriented reference articles and SEO-optimized landing pages.• Created a cross-platform mobile benchmarking suite, assembled a team of freelancewriters to review smartphones & tablets, and hired a staff editor to lead the mobilecoverage team.• Brought our benchmark software development in-house & created an automatedWindows 10 benchmark suite.• Launched & verified a number of our brand’s social media profiles and automated theposting of editorial links to all major social media channels with customized mentions &hashtags.

• Continued to author feature-length articles on software topics and began doing layouts &editing the work of other writers for the reviews section on Tom’s Hardware.• Designed the benchmark charts that appear in every product review.

• Created source-based traffic reports to determine which social networks & content aggregators had the most impact.

• Penned numerous feature-length articles on various software topics including operating systems, PC games, productivity software, and web browsers.

• Merged the editorial staff of Tom’s Hardware & Tom’s IT Pro.• Leveraged my deep knowledge of our shared CMS to enhance the general presentationof IT Pro using templates & widgets designed for Hardware.• Transferred all enterprise-grade product reviews from Hardware to IT Pro, and continuedto use Hardware’s social media channels to promote that content.• Increased the number of internal content links and introduced affiliate & referral links.

• Wrote articles focusing on mobile computing for field service technicians & IT purchasing managers in the logistics industry.

• Processed customer questions sent over SMS text messaging to help create a future database of automated answers to common questions.

• Wrote reference articles on various high-volume SEO-friendly topics.