Adam Wallace Email & Phone Number

Flower Mound, Tx, Us

Lewisville, Texas, United States

Lewisville, Texas, United States

Lewisville, Texas, United States

Irving, Texas

Implementation Project ManagerManage all phases of implementation project lifecycle for strategic accounts from point of sales handoff to client go-live and hand off to client relationship team.Meet with clients to assess client goals, measures of success and determine project scope, key deliverables, set timelines and milestones.Develop and maintenance of project timeline, communication with clients and all key stakeholders.Provide consultative recommendations on product configurations, user roles, based on client goal and expectations.Facilitate communication between client teams and internal resources to steer projects to improved efficiency inproject timelines, and client satisfaction.Understand and effectively communicate all product offerings provided, work with key stakeholders to present those that meet customer needs.Plan, develop and lead customer training sessions with a full understanding of software features and capabilities.Support and documentation of client needs that are beyond software capability and documentation for future product enhancements.Constant awareness of possible client gaps compared to product capabilities, review and proactively address as potential product enhancements.

Allen, Tx

Directed cross-functional business team to develop customer facing websites and marketing materials focused on direct to consumer sales. Developed and executed consumer direct marketing plans, focused on recruiting new customers, optimizing customer experience and maximizing lifetime value of customer, while maximizing overall ROI for each program.Directed team to ensure overall team efficiency and quality. Responsible for managing daily performance of team members, guidance, training and issues resolutions. Managed customer database, ensuring best practices were followed, including respect of content preferences, frequency and type of contact and providing feedback loop to provide optimal experience.Developed acquisition campaigns to engage new customers, monitor, track and report on campaigns to senior leadership to manage best allocation of funds (including close monitoring of each campaign ROI.)Developed new product line to create new acquisition channel for the company.Managed customer retention campaigns, including email, phone and postal letters to customer database to encourage ongoing engagement with the company through a variety of specialized content and promotion offers.Optimized email content, subject lines, and formatting to ensure highest deliverability and maximize open rate.Closely monitored all campaign results to continually optimize and provide most relevant content and timely and relevant promotions.Profiled and segmented customer database to ensure best customer experience.Optimized over 30 product websites for clarity, performance and engagement.Developed and executed new postal campaigns that produced new acquisition customers at break-even ROI within the campaign; new customers expected to have an average lifetime value of $245.

Greater Philadelphia Area

Directed cross-functional business team to develop and optimize websites focused on recruitment of Healthcare professionals and consumers interested in health-related illnesses for Marketing Research campaigns. Optimized onboarding profiling and email marketing for panel members. Developed and executed several new strategies for new member acquisition and current member retention. Working directly with IT and creative designers, optimized creative look and feel of company website to improve member experience and streamline member profiling.Identified new postal vendor for all U.S. campaigns, negotiated contacts, and established operational procedures, saving company $0.30 per letter mailed (approx. 500,000 letters mailed in 2016), for overall company savings of $150,000 in postal mailing costs in 2016.Updated all postal letter creative and conducted A/B testing to determine new champion creative designs and increased average response rate on postal letters by 50% compared to 2015.Launched Consumer-based panel from inception, recruited 50,000 new members within 12 months.Managed internal web-based demand generation campaigns by collaborating with internal and external channels to ensure brand consistency and best practices.Achieved a 100% ROI by developing and integrating targeted online and offline lead generation programs, including email campaigns, banner advertisements, direct mail, public relations, and telemarketing.Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.Developed and launched 15 - 20 marketing strategies and campaigns each quarter.Promoted brand awareness through optimization and attractive web design.Produced engaging online and direct mail marketing campaigns targeted to recruit new members to panel and improve brand awareness.Served as Business Analyst to collaborate with IT, using JIRA Agile.

Plano, Texas, Usa

Directed cross-functional business team that included IT, Project Management, Marketing, Sales, Client Services, with accountability to company Executive Leadership. Developed and executed several new strategies for new member acquisition and current member retention. Managed highly-effective Project Management and Client Services team for over 8 years, while focusing on new business development and panel management. Hired and managed team of 10 - 15 business Operations Project Managers for over eight years, with 90% employee yearly retention. Successfully managed team of business operations project managers, including other team leaders.Provided full onboarding, training and guidance, including direct management, issues resolution, mentoring, and fostering individual growth through the company.Improved individual team knowledge and ability; managed 13 promotions from 2008 - 2015, including development of individual contributors into Managers.Architecture, development and implementation of new product lines for business marketing.Managed development of internal business tools from inception to execution and led ongoing business analysis.Drafted action plans and led meetings with department executives to review project status and proposed changes.Successfully led initiatives to expand Research Now Healthcare platform into Canada, UK, Germany, France, Italy and Spain from 2011 to 2015.Successfully developed and maintained panel databases in 7 countries, with overall 97% year over year customer retention rates, 30%+ average response rates, with minimum cost investment for recruitment and incentives for performance.Worked with IT Team to architect, develop, test and release proprietary member sampling tool, within U.S.Worked with internal and external IT resources to architect, develop, test and release proprietary member-facing websites to meet business needs in U.S., Canada, UK, Germany, France, Italy and Spain.

Plano, Texas

Directly managed client-facing projects, managing project budget, timeline, escalating issues, and working diligently to maintaining the highest possible ROI per project, and maximize client and customer satisfaction.Managed over 100 projects in 2006, with overall P&L project average of 70%. Maintained client satisfaction rating over 98% Excellent through every quarter.Established new team member onboarding procedures, training manuals.Became the primary escalation contact in absence of manager or team lead for all other project managers in the business group.

Irving, Tx

Managed large credit card direct mail programs focused on new customer acquisition and current customer engagement.Managed pre-approved direct mail, cash offers, activation and retention efforts, highly focused on ROI per program executed. In the course of directly managing over 60 campaigns, 97% of those yielded a positive or break-even ROI.Managed programs directed toward new acquisitions and existing credit card members.Planned and managed budgets in excess of $1,500,000 per quarter, successfully delivering nationwide credit acquisition campaigns. Successfully completed over 60 business to business direct mail programs, 5 nationwide retail print campaigns, while exceeding goal for cash programs by 50% in 2004, 2005 and 2006.