- Developed the vision and strategy for Yummly’s new subscription tier.- EP'd premium video content with celebrity chefs.- Led subscription growth marketing efforts across paid media, landing page, and UA funnel optimizations.- Drove new initiatives designed to expand Yummly’s footprint as a food lifestyle brand.- Oversaw strategic partnerships with CPGs, food platforms, and media companies.

- Oversaw the global video and podcast programming strategy across 61 markets.- Developed the video distribution strategy for Spotify genre flagships and ecosystem playlists, including RapCaviar, Rock This, and Viva Latino.- Introduced the vertical music video format and launched vertical music videos from artists such as Taylor Swift, Maroon 5, Selena Gomez, deadmau5, Avicii, and many more in collaboration with major and indie labels.

- Lead the programming and development of original video across news, politics, entertainment, technology and lifestyle verticals.- Worked across teams to grow, monetize, and optimize viewership across all platforms and HuffPost's 15 international editions.

- Built and managed a complete programming offering across news and original video.- Moved Complex to a distributed video strategy and oversaw the launch and explosive growth of Complex's YouTube channel.- Executed strategic partnerships to extend the reach of Complex video content.

- Oversaw programming strategy for Intel's groundbreaking OTT service, OnCue.- Built a complete offering of non-linear digital channels (the first FAST channels) to live alongside traditional linear networks and SVOD libraries.