Ade Ogunbufunmi Email & Phone Number

Berlin, Germany

Leading the migration of our CRM messaging from SFMC to BrazeKey Missions- Strategic planning and road mapping to ensure seamless integration of all critical business functionalities into Braze.- Architecting and deploying a robust backend infrastructure enabling lightning-fast event data streaming for real-time customer communication.- Integrating data pipelines to and from Braze for complex calculations and reporting.- Migrating all CRM messages from SFMC to Braze.- Onboarding all global CRM teams onto the new platform.- Working with our external partners to improve the overall usability of the new tool to ensure all customer use cases are covered.

Berlin, Germany

- Successfully managed daily delivery of CRM projects using agile principles including stakeholder management, sprint planning, sprint reviews, daily stand-ups, and grooming sessions.- Introduced effective project management and tracking methodologies.- Led a cross-functional team of technical and creative team members to develop and execute cross-channel campaigns.

Berlin, Germany

Audibene is the fastest-growing hearing care company ever. We are driven by our belief that every person should hear well to live well.- Implemented prediction modelling of available CRM volumes, resulting in a higher daily sends and improved channel steering.- Developed and implemented comprehensive customer segmentation reporting. - Utilized SQL queries to extract customer data from the database to build segmentation rules from SFMC to Domo (BI Tool). - Streamlined reporting processes and improved data visualization in Domo. - Fostered a culture of data-driven decision-making through comprehensive dashboards and visualizations of key performance metrics and measurement frameworks to monitor CRM and business health.

Berlin, Germany

- Identify key performance indicators and design customized dashboards for senior leadership to track and monitor them.- Led the end-to-end build of reporting for our new telephony system, translating data from raw events to actionable customer and consultant level view of phone conversations.- Led the enhancement and audit of sales-facing dashboards, ensuring data accuracy and usability amongst sales teams and location leads.

Berlin Area, Germany

Smava is an online loan comparison platform, leading the way in how digital loans are provided in Germany.

Barcelona Area, Spain

- Spearheaded the development of BI reporting within CRM to drive a more data-driven approach to campaign planning and management. - Implemented Tableau (internally) and PowerBI (externally) as tools to continuously monitor campaign performance and inform collaboration with other marketing colleagues.- Leveraged IBM Campaign Unica to segment the customer base and deliver tailored messages across multiple channels.- Led a successful transition of a Group-wide DMP roll-out by owning the implementation and optimization of customer segments in Adobe Audience Manager.

London, United Kingdom

An events company with a global focused on Africa’s Power and Infrastructure sectors who place economic development at the heart of industrial solutions, helping to generate a more stable and viable investment option for organisations in Africa. Leading delegate sales campaigns and assisting sales manager with training of new startersWorked on various project across African countries including Nigeria, Mozambique, Tanzania, Ethiopia and South Africa

Riverside Health Club

Master’S Degree, Management Specialization Business Analytics

Activities and Societies: • Finalist group in the Barcelona School of Management innovation challenge garage for Mango • Part.

Bachelor Of Science (Bsc), Sports And Exercise, 2:1

Short Online Course Certifications