Adeline Hochet Email & Phone Number

Canberra, Act, Au

Australia

Australia

Canberra, Australian Capital Territory, Australia

I help businesses leverage the full potential of HubSpot to achieve their goals.I provide:👉 Guided HubSpot Onboarding👉 Training👉 Inbound Marketing & Sales ConsultingI also developed and implemented our Customer Success strategy around HubSpot onboarding, including:👉 Identifying and mapping our customers' journey👉 Setting up relevant automations👉 Building a library of resources for the team

Canberra, Australian Capital Territory, Australia

Canberra, Australian Capital Territory, Australia

👉 Management of the Society’s always-on digital presence with national fundraising and marketing team and state and territory counterparts.👉 Development of digital marketing and fundraising strategy to support the national Christmas & Winter Appeals and CEO Sleepout to increase awareness of the Society’s fundraising activities and net revenue👉 Management of digital marketing campaigns for Vinnies shops and CEO Sleepout👉 Management of Search Engine Marketing, Optimisation (SEM/SEO) with digital creative/implementation agencies (including budget)👉 Recommending digital KPI’s in line with strategic business objectives and digital reporting for the national appeals, retail and fundraising initiatives.👉 Management of national donation platform agency, digital implementation agencies and digital and search agencies.👉 Development and implementation of content for the Society’s social media channels (Facebook, Twitter, LinkedIn, Instagram) in collaboration with the National Marketing & Fundraising Officer and state and territory counterparts.👉 On-going reporting on national social media channels👉 Development of the National Council privacy policy, social media policy and providing input into the development of national content moderation guidelines and content pillars.

Canberra, Australian Capital Territory, Australia

As a freelancer, I got the chance to work with HubSpot customers around social media and inbound marketing.Social Media:👉 creation of organic content👉 creation of visuals (Canva)👉 creation and optimisation of social ads👉 reportingInbound marketing:👉 creation of inbound strategies👉 content drafting👉 blogging👉 creation and management of inbound campaigns

Canberra, Australia

👉 Development and responsibility for social media for a number of clients including content writing and community management👉 Managing ongoing social media advertising across a range of advertising types such as promoted posts,Facebook Canvas, Instagram ads etc.👉 Developing social media calendars, plans and advertising recommendations, with the guidance of seniormanagement.👉 Responsibility for managing client ad spend budgets and time allocated on projects.👉 Developing creative advertising tactics.👉 Providing input and coordinating activities to support managers on relevant projects such aspresentations, social audits and content strategies.👉 Assisting with other client content like blogs, newsletters, website content.

Canberra, Australia

As the Marketing Communication Officer of a non-for-profit association, I have various (very) different tasks: 👉 Manage 2 interns (communication assistant and cultural assistant)👉 Implementing an inbound marketing strategy thanks to HubSpot👉 Enhanced average marketing email open rate by about 30%👉 Enhanced average marketing email click-through rate by about 8%👉 Set up marketing automation👉 Improved website design and use (lead capture: pop-up forms, live chat)👉 Created new website pages to present the team👉 Content creation: created a blog👉 Manage social media publishing as well as social ads👉 Establish new partnerships👉 Supervise events organisation👉 Manage the bar and the stock supply aside from my marketing missions

County Dublin, Ireland

HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.As a Customer Support Specialist, I get to:👉 Get involved assisting customers to quickly and effectively resolve their issues, from answering simple how-to questions to diagnosing complex software bugs👉 Provide Support through three main channels: phone, email and chat, adapting to the customer needs. 👉 Adapt support style to various customers, whether they come from Marketing, Sales, whether they're tech savvy or tech tourist👉 Evolve and work with a wide breadth of topics in relation to both the technical and non-technical aspects of inbound marketing, sales and services👉 Perform as well as an active team member, teaming up with other HubSpotters, such as account managers and salespeople, to drive better results for our customers, including identifying opportunities for customers to benefit from using more of HubSpot’s platform or services👉 Handle multiple customer issues at the same time in a fast-paced environmentI started working with international customers then focused on the fast growing French market. Among side projects:- Training - Support Best Practices- SQL evangelist- Localisation enhancement- Twitter DRI

Région De Canberra, Australie

The Alliance Française is a non-for profit association in charge of promoting French culture abroad through French courses and cultural events related to France. As a cultural assistant, my missions were:- to set up events on a regular basis for our members, such as: Speed Talking (groups of conversation about a topic previously chosen, mostly related to one of our major events), Café Cinéma (movie screening in our premises for our members only, French movies with French subtitles followed by a conversation. At the same time we sell platters of cheese and wine), other Cafés (Café Scientifique, Café Historique)- to organise major events related to France: Fête de la Musique (150 participants, I was in charge of contacting bands and artists, creating the line-up, and all the communication tools, as well as the running sheet), Bastille Day (mostly in charge of the communication)- to organise one Café Région: highlight of a French region (I chose Toulouse and its region Midi-Pyrénées), organisation of the whole night (communication, room set up, invitations, dinner, running sheet, activities and entertainments, promotion tool of the region...), I was also the speaker during the whole night.- finally, I worked on one of our biggest events of the year: The Alliance Française French Film Festival. This festival takes place usually during March (this year from the 3rd to the 29th), there is an Opening Night, 2 special events and a Closing Night. These events require a great organisation (in terms of food mainly for the receptions, running sheet...), and the Opening gathered no less than 500 people in 2016 in Canberra.- aside from these missions, a few weeks before the end of my internship I got the responsibility of our brand new Instagram account (+1000% followers in 5 days).

Neuilly-Sur-Seine

Groupe M6 is one the most important television groups in France.I had two different missions during my internship :- Mozaic M6 > it is the result of the collaboration with a French bank (Crédit Agricole) in order to create a special offer for young people between 12 and 25 years old. I was in charge of a part of the website management. The task was to propose 2 or 3 games per month. The gifts were mainly cinema tickets, books, concerts tickets or CDs. I was also in charge of the monthly newsletter sent to the customers.- Merchandising: Spin-off products development > this mission involved several different tasks.First, it required a prospection part. It dealt with looking for new manufecturers in order to develop new products for our several brands (TOP CHEF, Le Meilleur Pâtissier/The Great British Bake Off, L'Amour est dans le pré/Farmer Wants a Wife...).As for one of my marketing and communication tasks, we also provided marketing presentation for the licensees that needed some help to enter new distribution channels.In April, we took part of the Kazachok Forum (licences forum). I got involved in the set up of our stand. At last, one of the most significant events we had during my internship was the set up of Top Chef week-ends in Center Parcs. I handled several week-ends all by myself during which I had to manage the relationship with Center Parcs employees, check the organization, and organize chefs arrival and week-end.According to the skills I developed, this internship allowed me to know how to work under pressure and within short deadlines. It also helped me improve my organizational skills as I had to deal with 2 different missions during these 6 months.

Warsaw, Masovian District, Poland

Amundi TFI Polska is the Polish subsidiary of the French company Amundi Asset Management. My main task was to benchmark the marketing techniques used in France with the french distributors. Then, I had to present the results of my work to the rest of the marketing team and the CEO. Apart from my missions, it allowed me to work in an English speaking environment for the first time. Hence, it helped me be more confortable with speaking english everyday and in front of several people for professional presentations. According to my everyday life, this experience made me realize how independent I can be being all by myself in a foreign country.

Perpignan

During my internship, I worked on both internal et external communication. Among my various tasks, there are some examples of what I did.Internal communication :I wrote press releases, articles for the company newspaper, took part in every events. External communication :I created a whole communication campaign (a game in partnership with McDonald's) , I was in charge of the Mozaïc Foot Challenge file, I wrote Facebook posts and created the corresponding images, and finally I analyzed the efficiency of the Facebook page and did recommandations.

Orléans

- In charge of the communication- CRM- Organized events (wine tasting sessions)- Merchandising

Master'S Degree, Marketing, Cultural Management

Cultural management > 2 important projects: - Benchmark for La Péniche Nougaro - Philanthropy project for the ARTO association + Research.

Bachelor'S Degree, Business, Management, Marketing

Activities and Societies: - BDE Bachelor (Students Association) - Events Manager - Volunteer for the AFEV association (2010) - Took part.

Baccalauréat, S - Specialité Maths

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