Aarthi Devanathan Email & Phone Number

New York, New York, United States

Senior Consultant with CS Center of Excellence.

Dallas-Fort Worth Metroplex

* Improved operational efficiency via assessments by applying industry best practice guidance to client systems. Client areas of focus included Incident Management, Knowledge Management, and Change Management. Led and documented discovery sessions with various internal stakeholders and SMEs. * Delivered analysis, insights, assessment results, and recommendations to client sponsors and executives. Developed client-specific roadmaps for phased implementations of recommendations, taking into account overall enterprise strategy and priorities. Clients ranged from quick serve restaurants (QSR), to financial services, building materials, insurance underwriting, supercomputing, and aeronautics. * Leveraged large data sets to deliver data-driven strategic recommendations that improved process efficiency and brought clients into compliance with contractual concerns. Used Microsoft Excel (PivotTables, etc.) as well as Google Enterprise tools (Looker DataStudio, BigQuery, SQL) to drive insights and findings. * Analyzed provided documentation to identify gaps in knowledge base and internal resources. Utilized end-user and stakeholder discovery sessions information, along with industry and market research, to identify product and process improvement recommendations. * Provided financial planning and analysis assistance for internal delivery operations, including a Fortune 25 client (financial and consumer retail banking services).* Formalized the internship program by preparing a recommendations deck for the executive sponsor aligning internship program goals and processes to industry best practices.

Dallas-Fort Worth Metroplex

* Developed, documented, and maintained all FP&A processes that impact delivery, including invoicing, accounts receivable, and tracking payments and cash application. Incorporated feedback from delivery stakeholders in process improvement strategy and in metrics dashboard iteration and development.* Established and maintained delivery processes for new clients across multiple internal lines of business and industry groups. Improved internal efficiency of a $30MM annual revenue account by identifying opportunities to introduce and implement workflow tools, automation, and by streamlining billing and FP&A.* Tracked down, validated, and applied $90,000 in missing/late client payments. Analysis required 5 business days of work, and resolved a year’s worth of bad debt and payment issues across two lines of business. * Collaborated directly with client contact at multiple Fortune 50 corporations, as well as cross-functional internal corporate teams, to ensure A/R remained accurate and timely. * Onboarded and trained multiple team members to be independently operational within 6 weeks of starting. Worked with PMO and Delivery teams to formalize and operationalize training. Developed documentation for all delivery processes. Applied ITIL V4 best practices for KB development and maintenance.

Dallas-Fort Worth Metroplex

* Ensured payroll, invoicing, payments, and A/R were managed and transparent. Responded to client and resource inquiries regarding timesheets, PTO, and other employment-related concerns. Supported the delivery operations of a Fortune 10 client (retail healthcare and insurance) for over two years.* Maintained, updated, audited, and redesigned internal Airtable database of talent, lead generation, and contracts data. Ensured all audit/compliance paperwork was discoverable. * Developed a sophisticated spreadsheet to match rolling client payments with out-of-sync enterprise invoicing, in order to improve the accuracy and timeliness of invoicing, accounts receivable, and cash application.

Greater Los Angeles Area

Analysis and data integrity for a mid-sized database and insurance account management office. * Managed incoming payroll deduction reports and performed reconciliation between expected deductions and deductions taken. * Ran periodic audits for each deduction code to ensure matching and updated deductions. * Prepared reports for executives and administrators of the union about changes, updates, and delinquent members. * Provided customer service via phone and email for union members to update insurance information, correct errors, and access services.

Greater New York City Area

* Released a weekly, 30-40 minute fan podcast about the FOX sitcom Brooklyn Nine-Nine. Coordinated recording schedules, booked guests, edited episodes, created album art, customized Tumblr layout, and set up social media for the podcast. Averaged 90-150 listeners per week on iTunes, Soundcloud, Twitter, and Tumblr combined.* Live-tweeted episodes in tandem with the official show account, during both East Coast and West Coast airings. Saw 8000% lift in Twitter reach after podcast was featured on The A.V. Club. Gained substantial Twitter and Tumblr audience rapidly, and averaged 5-6 asks (touches) per week during the show’s season. * Forged connections with production staff, writing staff, and set crew via podcast social media accounts. Received occasional ‘exclusive’ content, such as behind the scenes photos, spoilers, and news about the show.

Greater Los Angeles Area

• Populated and curated content verticals with 30-50 new videos daily. Boosted engagement on videos by 4x in key verticals via changes in content delivery and by identifying strategic opportunities and verticals. • Maintained a biweekly editorial calendar, collaborated with Music team to feature artists, worked with Localization to translate global channels, and managed content pulls for Marketing to package for broadcast and print media. Developed special content for holidays, events, and retrospectives.• Product managed app store optimization A/B testing to improve conversion rates. Submitted specs for changes, oversaw approval process, submitted design requests, and implemented changes after demonstrating statistically significant lift. Increased download conversions by 2.5% in two months. • Leveraged video views data from Mixpanel to hone discovery and aesthetic focus. Sought content from international and English-speaking users, and managed two fully-localized channels (Japan and Brazil).

Greater New York City Area

Wrote content pieces for a major jewelry manufacturer client who was building up a blog and content space about wearable technology and fashion. Wrote 10,000 words in 20 hours. Contributed 75 pieces of content to the blog, Wearable Style News.

Greater New York City Area

* Created and curated high-engagement content for the Yext Certified Partner Community, numbering 1500+ businesses and 4000+ subscribers. Released over 150 blog posts, averaging 700 words each, on a broad range of SEO and SEM topics. Maintained a 35% open rate and a 6.7% click rate for the Certified Partner newsletter while mailing list doubled. Leveraged in-house skills to create engaging and relevant content, including webinars, informative videos, and technical guides. * Revamped FAQ and Certification processes using limited resources and optimizing for knowledge vs. time vs. quality of final product. Followed guiding principles set by management to craft 2 iterations of the Certification exam, reducing time to certify by nearly 85% and improving certification rates by 15%. * Ran A/B testing for new proposed onboarding process for resellers. Designed a new email template in collaboration with the Design team, and worked closely with Sales to test response rate. Drafted clearer copy with a more focused call to action, resulting in 20% improvement in initial response.* Co-wrote a whitepaper titled “Building Store Locators for SEO” with a member of the Product team.

Greater New York City Area

* Vetted inbound resumes* Interviewed candidates* Retooled job postings for maximum efficacy* Sourced and followed leads for key hiring roles

Greater New York City Area

* Provide first and second tier support to users of the network. Assist with resolving logins problems, site policy, gained and lost privileges, account management, and other issues users encountered during normal use of Stack Exchange sites via email, “meta posts” (feedback forums), and chat. * Mediate inter- and intra-community issues by counseling moderators and/or power users. Offer solutions and guidance about short-term and long-term issues as well as concerns about site growth, problem users, and interpersonal issues that affected a site’s ability to function and succeed. * Redesigned the support process to maximize efficiency in team response time, provide better on-demand support, and improve signal-to-noise ratio. Reduced support volume by 30% and boosted signal-to-noise ratio by fivefold.* Planned, coordinated, and supported a network-wide event (Winter Bash) with over 25,000 users participating. Vetted design choices, set development deadlines, aggregated criteria for awarding flair, contacted moderator teams, and responded to support inquiries via email, chat, and in the support forums. * Bridged gap between userbase and development team by escalated incidents and monitoring user feedback and requests. Relayed information from development team diplomatically to a potentially unhappy userbase with grace. * Developed communities from early stages using moderation tools, education via the Stack Exchange platform, and one-on-one mediation through chat and email.

Greater New York City Area

* Built and developed real relationships with recognized celebrities in online communities, the blogosphere, and other new media spaces. Forged genuine connections over the course of months by leveraging various social media outlets to communicate with and stay up-to-date on the lives of said superstars.* Conducted competitive analyses of various network sites using metrics such as visits, posts, and answer quality. Utilized advanced search filters and techniques, social media research tactics, and traffic data from QuantCast and Alexa* Created unique and off-the-wall promotional campaigns for specific sites in the network. Partnered with luminaries in the online space to run mutually beneficial promotions efforts. One pulled in 3x the site's normal traffic and kicked off 6 months of exponential growth.* Connected users in assigned verticals and facilitated them talking with one another. Used on-site tools such as high-visibility meta posts, regular chat events, site blogs, and small-scale promotions to connect users and convert them into brand advocates.

* Designed summer internship for gifted and talented high-school students in the Plano, TX school district. Through independent research and communication with program directors in major urban areas, developed a curriculum based on existing programs with a specialized focus on municipal sustainability efforts. * Responsible for all logistics concerning off-site activities throughout the internship program. Identified relevant destinations, coordinated itineraries with site leaders, arranged transportation, and provided necessary follow-up.* Created all non-required lesson plans, consisting of approximately 85% of 12-week course material. Identified topics from existing approved lesson plan guides and incorporated modern scientific content suitable for gifted students.* Developed multi-week project for students which required a detailed canvas of a 4-square mile residential development, gathering data to be used in future Plano recycling promotion programs.* Mentored interns’ research project development, summarized participation survey responses, led group discussions, and moderated intern blogging tools.

* Managed 11 team members in efforts designed to increase environmental awareness by dormitory residents. Responsible for setting individual center goals, arranging meetings for cross-center programming, communicating other organizations’ efforts to representatives, and ensuring administrative approval for all events and activities.* Planned, coordinated, and executed an environmental festival on campus attended by 500 people annually. Supervised a staff of 30 volunteers for two consecutive years, met with potential sponsors, designed and oversaw event marketing, and arranged for vendor presence at the festival.* Prepared and delivered presentations to Student and Administration leaders designed to allocate funding for environmental programs. Efforts resulted in approximately $5000 in annual support.* Organized the “First Annual Foot Power Parade for Earth Day” with 35 participants.

* Implemented a summertime environmental education pilot program for low-income and at-risk youth as part of a partnership between the City of Plano and the local Boys and Girls Club chapter. Acted as a liaison between City of Plano employees, program participants, and BGC staff.* Synthesized program feedback from educators and participants into an internal report. Redesigned program for future use based on feedback to balance BGC and City of Plano goals by adding more community service, condensing lectures, emphasizing out-of-classroom activities, and broadening the ages of potential participants.* Handled administrative details for the Plano Community Garden. Procured sales quotes from vendors for services, organized teambuilding and social events for gardeners and garden sponsors, and managed bi-weekly volunteers. * Created 2 full lesson plans compliant with Texas Essential Knowledge and Skills elementary and secondary education guidelines for use by the City of Plano Environmental Education & Community Outreach office

Bs, Business Economic Consulting, Public Policy Analysis

Activities and Societies: Residence Halls Association, University Chorale, Student Sustainability Council* Residence Halls Association.

Certificate, Organisational Behaviour

Summer 2009 Study Abroad