Alan Hwang Email & Phone Number

New York, New York, Us

San Francisco, California, Us

Led a team of product marketers to help customers thrive with collaborative work management by developing product demos for marketing and sales, crafting narratives, building tech and channel partnerships, engaging analysts, and supporting GTM enablement.- Executed on GTM launches including Asana Goals, Universal Reporting and many more. Developed sales enablement, collateral, training, and newsletters.- Created innovative demos and videos for marketing events, sales demos, and analyst presentations. Developed and maintained the technical demo environment.- Support technical revenue teams including SE's, CSM's and professional services with knowledge, demo content, videos and training.- Crafted narratives including first call decks, analyst presentations, and event keynotes.- Manage the PMM partner program supporting key business development opportunities and co-marketing moments.

San Francisco, California, Us

Led development of customer stories and technical product demos. Worked with executives, product leaders, and customers to define product messaging and features to present at Salesforce events worldwide including Dreamforce.- Create visionary cross-product customer stories and product demos. Worked with 30+ companies to rapidly prototype use of CRM in their industry.- Delivered 50+ successful keynote events around the world including seven Dreamforce keynotes.- Manage a team of 10 developers, designers, and contractors by performing demo and feature planning, scrum management, storyboarding and testing. Manage a $500k+ design and development budget.- Work with executives and product marketers to define storyboards, highlight key features in product roadmaps and innovate on customer stories.- Support Sales Enablement by distributing product marketing demos and talk tracks. Present to sales engineers on demo presentations techniques.- Implement both backend and frontend web applications in Salesforce with Apex and Visualforce as well as node.js, react, and angular.- Experiment with and integrate new technologies including robotics, drones, AR/VR, AI, beacons, mobile messaging, image processing and more. Innovated on immersive demo delivery techniques in the executive briefing center.

Natick, Ma, Us

Manage product marketing for image acquisition, image and video processing, and mapping products. Implement marketing campaigns to educate customers and increase sales and lead generation.- Plan and coordinate product features within cross-functional teams including developers, application engineers, documentation, and sales.- Develop marketing content including technical demos in Matlab scripts and Simulink models, presentations, videos, white papers, and tutorials.- Perform market research to assess competition and new opportunities.- Present at seminars, webinars, tradeshows, and customer visits.- Cultivate business partnerships with third parties for hardware swaps, product development, and co-marketing opportunities.- Perform SEO and optimize web content for multimedia and demo effectiveness.- Improve sales effectiveness with presentations on new product features, product demos, and facilitating forums.

Natick, Ma, Us

Lead the signal processing and communications application support engineering team. Provided technical support for customers by reviewing code and suggesting product features. Gathered customer user experience and bug reports for product teams.- Managed customer case distribution. As group leader, provided technical guidance to a team of 15 engineers on customer technical issues including signal and image processing, real-time operating systems, system design and code generation.- Provided support in customer cases with difficult conversations.- Improved inter-team communication by programming an internal queuing tool in MATLAB to eliminate inefficiencies in the team workflow.- Created a license plate recognition demo for development and marketing purposes.- Created unit tests to support MATLAB code included in a third-party book.

Master Of Science, Electrical Engineering

Bs, Electrical Engineering